Naomi’s note (to everybody): This is Johnny’s third post here. There is a video in it. I have not watched it because it is midnight and I should’ve posted this 15 hours ago and my kid’s in bed now. Hopefully it’s not too bad.

Naomi’s note (to Johnny): Fucking freeloader. Read More

Jack is at my mother’s and I am toasting hot cross buns. (Some people use their child free time to get work done or have sex. I use mine to eat wheat and dairy.)

I am standing in front of the toaster, waiting for the pop, and I’m drawn to the empty package. I read their little list of bun features and benefits, and then I come to this:

Less than 3% Fat!

I’m amused. Of course there’s less than 3% fat. It’s a bun, for Christ’s sake. It’s made from white flour, sugar, and raisins. I’d be pretty damn concerned if there was more than 3% fat.

And it hits me. This is what marketing is about. Talking about the nice things, talking less about the not-so-nice things. Let’s face it… hot cross buns will slowly kill you if you let them. They’re golden brown type 2 diabetes with a pretty little white X on the top and Easter bunnies on the packet. Read More