This is important and emotional and important and, yeah. It’s important.

Once upon a time, I was broke and pregnant and on bedrest. I had no prospects and less hope. Things were very, very bad.

One day, on my lousy computer that I bought through Dell’s exorbitant payment plan — I’m still paying for that computer, by the way — I was surfing the internet and ran across Darren Rowse from Problogger. I don’t know how I found him and I don’t care.

It was a moment that changed my family’s future.

(Read a little more about it in Wanted: One Psychic PA, Lousy Pay. And while we’re talking about that blog post, you’ll be interested to know that three people read the title and applied for the job. Not kidding.) Read More

(Off topic: Have you read about the 12.5% solution yet? No? Get off your ass, honey. This shit is killer.)

This post is part of a series that will tell you how to create your USP by looking at other real, live ittybiz owners who have done it and kicked ass at it.

James Chartrand and the other fine gentlemen (and gentleladies) at Men with Pens are making quite a splash on the interwebs for pretty much being the go-to guys for design and copy, all in one place. That’s not an easy feat when everybody and their schnauzer thinks they can be a writer or web designer on the internet.

Today, we’re going to talk about the copy side of Men with Pens and what you can learn from that in your own ittybiz. Read More

This post is part of a series that will tell you how to create your USP by looking at other real, live ittybiz owners who have done it and kicked ass at it.

Dave Navarro is a launch coach. Specifically, he is MY launch coach. He has made me over a hundred grand, so his name is probably one you should get to know. He’s big.

(He has also done product and business launches for bestselling author Jennifer Louden and Coach for Coaches superstar Andrea J. Lee. Seriously, dude. He’s big.)

Today, we’re going to talk about why Dave is unique and what you can learn from that in your own ittybiz.

He’s not a business coach. He’s a LAUNCH coach.

Everybody and their mother is a business coach these days. (Hint: there’s a lot of money in business coaching if you’re any good at it.) Everybody can tell you how you should manage your time and how you should manage your client relationships and how you should do general business related stuff. Read More

“Win-win” is one of those annoying buzzwords that you hear over and over and over again until you just get so mad that you want to punch Ashton Kutcher repeatedly in the face. But as I’m building these new little businesses of mine, I’m coming to realize why people say “win-win” so often.

It’s either because:

1. They understand how ridiculously powerful and important it is and want to use it to their advantage, or

2. They understand how ridiculously powerful and important it is, and so are pretending to use it while remaining selfish assholes.

Which sort of brings me to two points:

1. They never should have attempted to remake Psycho; I mean, what kind of stupid-ass idea was that? The person who had that idea and Ashton Kutcher should both be punched repeatedly in the face.

And, Read More

Hey people. Just a quick FYI to let you know that the premium (read: paid) course I’m doing with the lovely and pink haired Sonia Simone is open. If you are remotely interested, you should go check out what the course is about NOW. Why? Well, because I’m always a fan of high pressured sales techniques, sure.

But also because this product launched on Copyblogger. Copyblogger has 57,388 readers. Our course has 500 slots. If you can do basic arithmetic, you know that the odds are not in your favor if you wait. If you want to check it out, now is the time. Marketing for Nice People is here.