When you run a launch, stakes feel remarkably high.
You want your launch to do well. You want to make a whack of money. You want to impress your list.
(And maybe also impress the people in your life who have their doubts about whether you’re going to go anywhere with your business. Perhaps. Maybe.)
You want your launch to succeed, and you don’t want to screw anything up.
But there are a lot of moving pieces to a launch. And you will screw some of them up, especially at the beginning.
As you run more and more of them, you’ll screw up less and less.
But you can also screw up less by avoiding rookie mistakes.
I’ve taken the liberty of explaining 13 of them here, so your next launch can make more money.