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	<title>Comments on: Branding, Books, And Bitchiness</title>
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	<description>Marketing for Businesses Without Marketing Departments</description>
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		<title>By: Naomi Dunford</title>
		<link>http://ittybiz.com/branding-books-and-bitchiness/#comment-550</link>
		<dc:creator>Naomi Dunford</dc:creator>
		<pubDate>Sun, 18 Nov 2007 22:13:10 +0000</pubDate>
		<guid isPermaLink="false">http://ittybiz.com/branding-books-and-bitchiness/#comment-550</guid>
		<description>@ Dave - Eviscerate is a word I haven&#039;t read in far too long. It has to go back into circulation. In that case, I did get my discount, but I &lt;i&gt;eviscerated&lt;/i&gt; them anyway. HA!

@ Shane - Duly noted. Come back next week to have your online-shopping-loving mind blown.

@ Susan - See response to Shane. Monday, baby.

@ Brandon - If for no other reason (and there are other reasons) than the already-read factor, I love what you&#039;re saying here. Because I am a bad mother, I let the baby eat everything I own, including my books. Far better he eat a used book than one bought at full price.

@ Christine a.k.a. Can&#039;t Vs. Won&#039;t Vigilante Extraordinaire - I&#039;m so with you. One of my favorite expressions is, &quot;They can put a man on the moon but they can&#039;t...&quot; [insert recent annoying phenomenon, generally referring to consumer electronics.] You rule.

@ Jason - You&#039;re so right! I completely forgot about that! They used to have fantastic chairs and now they&#039;re made of wood and CHAINED TOGETHER!!! Nothing says pleasant buying experience like chains. Mm, mm, comfy.

@ Margie - I am strongly considering quitting my job and hiring you to do it for me. Um, yes. To everything you said. And the stupidest thing is, and I may have ranted about this before, I DON&#039;T CARE IF YOU GIVE ME A DISCOUNT!!! I just want you to not call me a liar. 

@ James - Right on, as usual. And the worst thing is, because I like trashy books at the bottom of the brain scale, I can buy a huge percentage of my books at Wal-Mart or Zellers at the American price now. Oprah magazine costs me $6 at Chapters (which is an extra bus ride) or $4.50 at Wal-Mart where I was buying diapers anyway. While I hate the lame customer service and the crappy prices, some part of me wants to go to them and say &quot;Do you even know what you&#039;re doing to your customer base here?&quot; I want to help them with their marketing as a charity effort alone.</description>
		<content:encoded><![CDATA[<p>@ Dave &#8211; Eviscerate is a word I haven&#8217;t read in far too long. It has to go back into circulation. In that case, I did get my discount, but I <i>eviscerated</i> them anyway. HA!</p>
<p>@ Shane &#8211; Duly noted. Come back next week to have your online-shopping-loving mind blown.</p>
<p>@ Susan &#8211; See response to Shane. Monday, baby.</p>
<p>@ Brandon &#8211; If for no other reason (and there are other reasons) than the already-read factor, I love what you&#8217;re saying here. Because I am a bad mother, I let the baby eat everything I own, including my books. Far better he eat a used book than one bought at full price.</p>
<p>@ Christine a.k.a. Can&#8217;t Vs. Won&#8217;t Vigilante Extraordinaire &#8211; I&#8217;m so with you. One of my favorite expressions is, &#8220;They can put a man on the moon but they can&#8217;t&#8230;&#8221; [insert recent annoying phenomenon, generally referring to consumer electronics.] You rule.</p>
<p>@ Jason &#8211; You&#8217;re so right! I completely forgot about that! They used to have fantastic chairs and now they&#8217;re made of wood and CHAINED TOGETHER!!! Nothing says pleasant buying experience like chains. Mm, mm, comfy.</p>
<p>@ Margie &#8211; I am strongly considering quitting my job and hiring you to do it for me. Um, yes. To everything you said. And the stupidest thing is, and I may have ranted about this before, I DON&#8217;T CARE IF YOU GIVE ME A DISCOUNT!!! I just want you to not call me a liar. </p>
<p>@ James &#8211; Right on, as usual. And the worst thing is, because I like trashy books at the bottom of the brain scale, I can buy a huge percentage of my books at Wal-Mart or Zellers at the American price now. Oprah magazine costs me $6 at Chapters (which is an extra bus ride) or $4.50 at Wal-Mart where I was buying diapers anyway. While I hate the lame customer service and the crappy prices, some part of me wants to go to them and say &#8220;Do you even know what you&#8217;re doing to your customer base here?&#8221; I want to help them with their marketing as a charity effort alone.</p>
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		<title>By: IttyBiz &#187; The People Have Spoken And They Said I&#8217;m An Idiot</title>
		<link>http://ittybiz.com/branding-books-and-bitchiness/#comment-547</link>
		<dc:creator>IttyBiz &#187; The People Have Spoken And They Said I&#8217;m An Idiot</dc:creator>
		<pubDate>Sun, 18 Nov 2007 20:24:41 +0000</pubDate>
		<guid isPermaLink="false">http://ittybiz.com/branding-books-and-bitchiness/#comment-547</guid>
		<description>[...] I am the only person in the free world who still goes to bookstores. (In fact, since the non-free world likely doesn’t have bookstores, I may be the only one in the [...]</description>
		<content:encoded><![CDATA[<p>[...] I am the only person in the free world who still goes to bookstores. (In fact, since the non-free world likely doesn’t have bookstores, I may be the only one in the [...]</p>
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		<title>By: James Chartrand - JCM Enterprises</title>
		<link>http://ittybiz.com/branding-books-and-bitchiness/#comment-546</link>
		<dc:creator>James Chartrand - JCM Enterprises</dc:creator>
		<pubDate>Sun, 18 Nov 2007 19:55:07 +0000</pubDate>
		<guid isPermaLink="false">http://ittybiz.com/branding-books-and-bitchiness/#comment-546</guid>
		<description>Man, if there is one thing I love... It&#039;s reading posts about names I recognize, stores I shop in, and having a place that feels like home (besides my own blog, of course).  We should start putting maple leaves on our blogs.

Amazon isn&#039;t advantageous for Canadian shoppers, Naomi. I&#039;ve done pricing comparisons many times - no matter how I cut it, the shipping costs of Amazon cost me the same that it would to shop at Chapters. I save nothing.

Besides, I like shopping Canadian. 

Had I been in your shoes, I would&#039;ve smiled and politely asked to speak to the manager. And then that person&#039;s manager. And that person&#039;s manager. And so on. If I hit a brick wall, I would&#039;ve dumped everything and walked out. I would&#039;ve written a letter to the Chapters head office about the situation and asked for something to compensate for the problem.  

Get mad, sure. But don&#039;t give up.</description>
		<content:encoded><![CDATA[<p>Man, if there is one thing I love&#8230; It&#8217;s reading posts about names I recognize, stores I shop in, and having a place that feels like home (besides my own blog, of course).  We should start putting maple leaves on our blogs.</p>
<p>Amazon isn&#8217;t advantageous for Canadian shoppers, Naomi. I&#8217;ve done pricing comparisons many times &#8211; no matter how I cut it, the shipping costs of Amazon cost me the same that it would to shop at Chapters. I save nothing.</p>
<p>Besides, I like shopping Canadian. </p>
<p>Had I been in your shoes, I would&#8217;ve smiled and politely asked to speak to the manager. And then that person&#8217;s manager. And that person&#8217;s manager. And so on. If I hit a brick wall, I would&#8217;ve dumped everything and walked out. I would&#8217;ve written a letter to the Chapters head office about the situation and asked for something to compensate for the problem.  </p>
<p>Get mad, sure. But don&#8217;t give up.</p>
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		<title>By: Margie</title>
		<link>http://ittybiz.com/branding-books-and-bitchiness/#comment-545</link>
		<dc:creator>Margie</dc:creator>
		<pubDate>Sun, 18 Nov 2007 18:30:56 +0000</pubDate>
		<guid isPermaLink="false">http://ittybiz.com/branding-books-and-bitchiness/#comment-545</guid>
		<description>Ugh, so true, about policy taking precedence over customer relations.  Of course, when a company has not met most of its customers that may be inevitable.  When customers become numbers on a spreadsheet and companies have to pay another company x million to tell them what those numbers are collectively thinking (not individually, individually is too expensive) moments like this become inevitable.

Lately I have been thinking about the employees who are left to defend these bizarre policies and how they often get defensive, leaving the customer to feel as you did ... the employees become stern teachers, lecturing the customer from their slightly elevated check out platform, explaining how the customer should feel guilty for wanting purchases to be logical instead of policy compliant.  It is the poor employees way of dealing with the stress of being paid minimal dollars per hour for a job that used to involve ringing up purchases and being helpful on the floor of a shop, but now thanks to our big box culture also means they have to have a JD in corporate policy interpretation.  So they dig in their heels and blow off steam later in the break room while ranting about how people are so stupid, but subconsciously everyone knows something is wrong here.</description>
		<content:encoded><![CDATA[<p>Ugh, so true, about policy taking precedence over customer relations.  Of course, when a company has not met most of its customers that may be inevitable.  When customers become numbers on a spreadsheet and companies have to pay another company x million to tell them what those numbers are collectively thinking (not individually, individually is too expensive) moments like this become inevitable.</p>
<p>Lately I have been thinking about the employees who are left to defend these bizarre policies and how they often get defensive, leaving the customer to feel as you did &#8230; the employees become stern teachers, lecturing the customer from their slightly elevated check out platform, explaining how the customer should feel guilty for wanting purchases to be logical instead of policy compliant.  It is the poor employees way of dealing with the stress of being paid minimal dollars per hour for a job that used to involve ringing up purchases and being helpful on the floor of a shop, but now thanks to our big box culture also means they have to have a JD in corporate policy interpretation.  So they dig in their heels and blow off steam later in the break room while ranting about how people are so stupid, but subconsciously everyone knows something is wrong here.</p>
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		<title>By: Jason Hill</title>
		<link>http://ittybiz.com/branding-books-and-bitchiness/#comment-541</link>
		<dc:creator>Jason Hill</dc:creator>
		<pubDate>Sun, 18 Nov 2007 02:33:30 +0000</pubDate>
		<guid isPermaLink="false">http://ittybiz.com/branding-books-and-bitchiness/#comment-541</guid>
		<description>I stopped shopping at Chapters when they took out the comfy chairs.  After reading this, I am not inclined to ever returned. I may come back to Canada someday, but Amazon sounds like a much better choice.  
Thanks for sharing that.</description>
		<content:encoded><![CDATA[<p>I stopped shopping at Chapters when they took out the comfy chairs.  After reading this, I am not inclined to ever returned. I may come back to Canada someday, but Amazon sounds like a much better choice.<br />
Thanks for sharing that.</p>
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		<title>By: Chrisitne O'Kelly</title>
		<link>http://ittybiz.com/branding-books-and-bitchiness/#comment-539</link>
		<dc:creator>Chrisitne O'Kelly</dc:creator>
		<pubDate>Sat, 17 Nov 2007 21:21:13 +0000</pubDate>
		<guid isPermaLink="false">http://ittybiz.com/branding-books-and-bitchiness/#comment-539</guid>
		<description>Oooooo - stuff like that just makes me want to explode!!  That&#039;s a classic example of can&#039;t vs. wont... “Well, you don’t get a discount, then. If you don’t have your discount card you can’t receive a discount.”

Here&#039;s what I do in that situation:  I will say - yes you can, you just won&#039;t give me the discount.  If they insist that they &quot;can&#039;t&quot; I will say something like - &quot;you mean to tell me that they have managed to send rovers to Mars, and satellites into space, yet you do not have the capability to give me the discount?&quot;  When they finally agree that they can, but are refusing to give me the discount, I ask them why.  

Why would someone do this?

They heard this from a manager and are afraid to break the rules
They are on some type of power trip
They don&#039;t know how to do it and don&#039;t want to take the time to go ask

Usually, exposing this ridiculous logic is enough - if not for the employee, for the manager that eventually gets involved.  

:)</description>
		<content:encoded><![CDATA[<p>Oooooo &#8211; stuff like that just makes me want to explode!!  That&#8217;s a classic example of can&#8217;t vs. wont&#8230; “Well, you don’t get a discount, then. If you don’t have your discount card you can’t receive a discount.”</p>
<p>Here&#8217;s what I do in that situation:  I will say &#8211; yes you can, you just won&#8217;t give me the discount.  If they insist that they &#8220;can&#8217;t&#8221; I will say something like &#8211; &#8220;you mean to tell me that they have managed to send rovers to Mars, and satellites into space, yet you do not have the capability to give me the discount?&#8221;  When they finally agree that they can, but are refusing to give me the discount, I ask them why.  </p>
<p>Why would someone do this?</p>
<p>They heard this from a manager and are afraid to break the rules<br />
They are on some type of power trip<br />
They don&#8217;t know how to do it and don&#8217;t want to take the time to go ask</p>
<p>Usually, exposing this ridiculous logic is enough &#8211; if not for the employee, for the manager that eventually gets involved.  </p>
<p>:)</p>
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		<title>By: Brandon</title>
		<link>http://ittybiz.com/branding-books-and-bitchiness/#comment-537</link>
		<dc:creator>Brandon</dc:creator>
		<pubDate>Sat, 17 Nov 2007 16:44:10 +0000</pubDate>
		<guid isPermaLink="false">http://ittybiz.com/branding-books-and-bitchiness/#comment-537</guid>
		<description>Yeah, I&#039;ve gotta side with the Amazonites here.  I stopped actually shopping at places like Borders and Barnes &amp; Noble long ago... now I only use those shops to burn time flipping through magazines while my girlfriend shops at a nearby shop.   The main thing that always keeps me coming back to Amazon is the &quot;search for a deal&quot; aspect... when I shop for a book I usually have no idea exactly what it is that I&#039;m looking for... so having an entire marketplace of books (with customer feedback!) makes it an incredibly efficient way to shop.  Plus, the used books are usually a fraction of the cost of retail price (I&#039;ve been collecting the $59.99 Type Directors Annual books for $10/book - a Steal!) and have just enough wear and tear on them to make it look like I&#039;ve already read it when it arrives.  A huge bonus when clients visit the office.  Having said all of that, I&#039;ll confess - I am a Barnes &amp; Noble card carrying member - I too, being the boy that I am, was roped into it at the counter while purchasing an import magazine.  Shucks - good article though!</description>
		<content:encoded><![CDATA[<p>Yeah, I&#8217;ve gotta side with the Amazonites here.  I stopped actually shopping at places like Borders and Barnes &amp; Noble long ago&#8230; now I only use those shops to burn time flipping through magazines while my girlfriend shops at a nearby shop.   The main thing that always keeps me coming back to Amazon is the &#8220;search for a deal&#8221; aspect&#8230; when I shop for a book I usually have no idea exactly what it is that I&#8217;m looking for&#8230; so having an entire marketplace of books (with customer feedback!) makes it an incredibly efficient way to shop.  Plus, the used books are usually a fraction of the cost of retail price (I&#8217;ve been collecting the $59.99 Type Directors Annual books for $10/book &#8211; a Steal!) and have just enough wear and tear on them to make it look like I&#8217;ve already read it when it arrives.  A huge bonus when clients visit the office.  Having said all of that, I&#8217;ll confess &#8211; I am a Barnes &amp; Noble card carrying member &#8211; I too, being the boy that I am, was roped into it at the counter while purchasing an import magazine.  Shucks &#8211; good article though!</p>
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		<title>By: susan</title>
		<link>http://ittybiz.com/branding-books-and-bitchiness/#comment-536</link>
		<dc:creator>susan</dc:creator>
		<pubDate>Sat, 17 Nov 2007 13:55:04 +0000</pubDate>
		<guid isPermaLink="false">http://ittybiz.com/branding-books-and-bitchiness/#comment-536</guid>
		<description>Amazon, baby....AMAZON! I could have told you that sooner. :)

I&#039;m starting to forget what books look like because everytime I log in to Amazon to browse books, I wind up checking out with a video game. What a sad commentary on the deterioration of my mental state.</description>
		<content:encoded><![CDATA[<p>Amazon, baby&#8230;.AMAZON! I could have told you that sooner. :)</p>
<p>I&#8217;m starting to forget what books look like because everytime I log in to Amazon to browse books, I wind up checking out with a video game. What a sad commentary on the deterioration of my mental state.</p>
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		<title>By: shane</title>
		<link>http://ittybiz.com/branding-books-and-bitchiness/#comment-535</link>
		<dc:creator>shane</dc:creator>
		<pubDate>Sat, 17 Nov 2007 08:04:18 +0000</pubDate>
		<guid isPermaLink="false">http://ittybiz.com/branding-books-and-bitchiness/#comment-535</guid>
		<description>Buy things in a store! Nevaah.

We have done all Christmas / Hanukkah shopping online for 5 years now and consistently find it ridiculously pleasant.

Highly recommend it. You&#039;ll never go back.</description>
		<content:encoded><![CDATA[<p>Buy things in a store! Nevaah.</p>
<p>We have done all Christmas / Hanukkah shopping online for 5 years now and consistently find it ridiculously pleasant.</p>
<p>Highly recommend it. You&#8217;ll never go back.</p>
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		<title>By: Dave C.</title>
		<link>http://ittybiz.com/branding-books-and-bitchiness/#comment-533</link>
		<dc:creator>Dave C.</dc:creator>
		<pubDate>Sat, 17 Nov 2007 07:29:03 +0000</pubDate>
		<guid isPermaLink="false">http://ittybiz.com/branding-books-and-bitchiness/#comment-533</guid>
		<description>I&#039;m a strong believer in consumer rights, namely asking to see a manager whenever BS situations like this arise. My guess would be that the clerk was wrong about her stance on the policy and the manager would clarify. 

If they still didn&#039;t relent, then give &#039;em the finger and your web address while you eviscerate them in your blog. Then go to Amazon and get everything with free shipping and no tax.</description>
		<content:encoded><![CDATA[<p>I&#8217;m a strong believer in consumer rights, namely asking to see a manager whenever BS situations like this arise. My guess would be that the clerk was wrong about her stance on the policy and the manager would clarify. </p>
<p>If they still didn&#8217;t relent, then give &#8216;em the finger and your web address while you eviscerate them in your blog. Then go to Amazon and get everything with free shipping and no tax.</p>
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