Case Study: Jarkko Laine – Insanely Interested In Everything

So I’m surfing the internet trying to avoid working, and I come across a link to this site. (I would love to credit the person who gave me the link but I didn’t know I was about to come across one of the awesomest blogs on the internet, so I wasn’t paying attention. Whoever you are, I’m sorry!)

Anyway, Jarkko Laine is a software developer in Finland who is Insanely Interested In Everything. That’s his tagline – his wife made it up. (A little shoutout to Jarkko’s wife, Mari – I have a husband like that and I know how you feel, honey.)

Here’s what Jarkko has to say about his site: “This blog is all about creating software in a honest way that is good for you, your environment, your family, your customer and all the people around you.”

Now keep in mind, if I ever got it into my head that I could create software, my husband would choke on his Snickers from laughing so hard. I am not a software person. Not. At. All. However, I still think Jarkko’s site rocks. I kind of want to be a software person now. Okay, not really. But you see what I’m saying.

He really is interested, not to mention interesting. He ran a series of posts throughout the month of September about things that other people were insanely interested in, and then interviewed them, asking very intelligent questions. Jarkko talks about all sorts of things, all of which are, well, interesting. (Hey, maybe if I keep writing “interesting” over and over, I’ll rank on Google for it.) He writes big, beefy posts that don’t skimp on content. I like that. (Marketing Guru Extraordinaire Seth Godin recommends short posts. I don’t agree. That’s why I read his books and don’t subscribe to his blog.)

Both Jamie and I agree that his site is nice to look at which doesn’t happen very often since I’m incredibly picky and he’s color blind. The blog is attractive, but still masculine, and nobody’s going to look at you like you’re an idiot if they come up behind you while you’re surfing it. He has a few featured sites in the sidebar which aren’t ugly or spammy, one of which is for Blog Mastermind. If the quality of Jarkko’s site is any indication, I have a feeling he’s a student of the program. (I purposely didn’t link to Blog Mastermind there. If you want to sign up for it, which you probably should, go give Jarkko your affiliate dollars. He deserves them more than I do.)

Here are some things to check out on Jarkko’s site:

If you’re a fan of Zen Habits, read How To Be The Next Leo Babauta.

If you’re launching your home business while working a full time job, read The Seven Deadly Sins of a Side Business Entrepreneur.

If you think you might need a career at some point, read What Is A Rewarding Career And How You Can Get One.

If you need some inspiration and a jumpstart to your creativity, read You Can Sell Anything, Just Do It.

If you’re still reading this instead of checking it out, go read Warning: To Achieve Great Results You Have To Endure Some Pain and watch the video. Seriously, go watch it. I’ll wait.
One of the coolest things that Jarkko has to say is this:

“Writing about something in a way that other people will benefit from it forces you to really think about the topic.”

As bloggers, writers, copywriters, marketers, or people who deal with other people on any kind of a regular basis, we should keep this in mind.

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By Naomi Dunford