Comments on: Features Vs. Benefits – The Showdown http://ittybiz.com/features-vs-benefits-%e2%80%93-the-showdown/ Marketing for Businesses Without Marketing Departments Tue, 16 Mar 2010 08:12:34 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Benefits, reality distortion fields, and talking so your right people can hear you | Smart Fresh Writing for Business | Rebecca Leigh http://ittybiz.com/features-vs-benefits-%e2%80%93-the-showdown/#comment-14960 Benefits, reality distortion fields, and talking so your right people can hear you | Smart Fresh Writing for Business | Rebecca Leigh Thu, 11 Feb 2010 04:44:32 +0000 http://ittybiz.com/features-vs-benefits-%e2%80%93-the-showdown/#comment-14960 [...] buzz cut queen of marketing, Naomi Dunford, has a typically to-the-point post explaining the difference between features and benefits (the two are often confused), and how to work out the benefits you deliver. In brief: If you [...] [...] buzz cut queen of marketing, Naomi Dunford, has a typically to-the-point post explaining the difference between features and benefits (the two are often confused), and how to work out the benefits you deliver. In brief: If you [...]

]]> By: Dawn http://ittybiz.com/features-vs-benefits-%e2%80%93-the-showdown/#comment-12915 Dawn Mon, 07 Dec 2009 00:23:33 +0000 http://ittybiz.com/features-vs-benefits-%e2%80%93-the-showdown/#comment-12915 I work at a PR agency, and this is something my boss has been emphasizing to me. My only question is: You still have to mention the feature, though, right? Because if you don't, you lose credibility. For instance,with the heaters thing, if you just said "Your house will be warm when you get home from work," won't today's savvy consumer want to know how and why that will happen? Today's savvy consumer is not just going to take your word that his or her home will be cozy by evening with this new heater. You have to explain that this is made possible through a timer. I work at a PR agency, and this is something my boss has been emphasizing to me. My only question is: You still have to mention the feature, though, right? Because if you don’t, you lose credibility.

For instance,with the heaters thing, if you just said “Your house will be warm when you get home from work,” won’t today’s savvy consumer want to know how and why that will happen? Today’s savvy consumer is not just going to take your word that his or her home will be cozy by evening with this new heater. You have to explain that this is made possible through a timer.

]]> By: Features Vs. Benefits | InternetMarketing.com http://ittybiz.com/features-vs-benefits-%e2%80%93-the-showdown/#comment-12785 Features Vs. Benefits | InternetMarketing.com Thu, 19 Nov 2009 04:27:03 +0000 http://ittybiz.com/features-vs-benefits-%e2%80%93-the-showdown/#comment-12785 [...] Check out the article here…  (No Ratings Yet)  Loading ... [...] [...] Check out the article here…  (No Ratings Yet)  Loading … [...]

]]> By: Features or Benefits http://ittybiz.com/features-vs-benefits-%e2%80%93-the-showdown/#comment-12207 Features or Benefits Thu, 05 Nov 2009 15:16:29 +0000 http://ittybiz.com/features-vs-benefits-%e2%80%93-the-showdown/#comment-12207 [...] Still, it was a bit hard to digest without proper examples from daily living (the IttyBiz post on this issue was an exception with lots of examples). [...] [...] Still, it was a bit hard to digest without proper examples from daily living (the IttyBiz post on this issue was an exception with lots of examples). [...]

]]> By: 7 Ways You’re Screwing Up Relationship Marketing | Haroun Kola: Eco geek, Rainbow guru http://ittybiz.com/features-vs-benefits-%e2%80%93-the-showdown/#comment-10037 7 Ways You’re Screwing Up Relationship Marketing | Haroun Kola: Eco geek, Rainbow guru Wed, 24 Jun 2009 20:51:50 +0000 http://ittybiz.com/features-vs-benefits-%e2%80%93-the-showdown/#comment-10037 [...] fall so in love with the relationship that you forget about the marketing. Like talking about benefits and not just features. Like having a halfway decent market position. Like a real call to action. [...] [...] fall so in love with the relationship that you forget about the marketing. Like talking about benefits and not just features. Like having a halfway decent market position. Like a real call to action. [...]

]]> By: rothwoman http://ittybiz.com/features-vs-benefits-%e2%80%93-the-showdown/#comment-10004 rothwoman Sat, 20 Jun 2009 04:09:58 +0000 http://ittybiz.com/features-vs-benefits-%e2%80%93-the-showdown/#comment-10004 Here's what I've learned Product Dog. Feature: Barks Benefit: Scares off burglars. Here’s what I’ve learned
Product Dog.
Feature: Barks
Benefit: Scares off burglars.

]]> By: 7 Ways You’re Screwing Up Relationship Marketing | Copy Writing For Profit - Article Cash http://ittybiz.com/features-vs-benefits-%e2%80%93-the-showdown/#comment-9971 7 Ways You’re Screwing Up Relationship Marketing | Copy Writing For Profit - Article Cash Thu, 18 Jun 2009 03:03:53 +0000 http://ittybiz.com/features-vs-benefits-%e2%80%93-the-showdown/#comment-9971 [...] talking document.write(String.fromCharCode(97,98,111,117,116)); benefits document.write(String.fromCharCode(97,110,100)); document.write(String.fromCharCode(110,111,116)); [...] [...] talking document.write(String.fromCharCode(97,98,111,117,116)); benefits document.write(String.fromCharCode(97,110,100)); document.write(String.fromCharCode(110,111,116)); [...]

]]> By: 7 Ways You’re Screwing Up Relationship Marketing | Internet Marketing Superstar http://ittybiz.com/features-vs-benefits-%e2%80%93-the-showdown/#comment-9970 7 Ways You’re Screwing Up Relationship Marketing | Internet Marketing Superstar Thu, 18 Jun 2009 00:02:32 +0000 http://ittybiz.com/features-vs-benefits-%e2%80%93-the-showdown/#comment-9970 [...] fall so in love with the relationship that you forget about the marketing. Like talking about benefits and not just features. Like having a halfway decent market position. Like a real call to action. [...] [...] fall so in love with the relationship that you forget about the marketing. Like talking about benefits and not just features. Like having a halfway decent market position. Like a real call to action. [...]

]]> By: 7 Ways You’re Screwing Up Relationship Marketing | Marketing Blog | Affiliate Blog http://ittybiz.com/features-vs-benefits-%e2%80%93-the-showdown/#comment-9966 7 Ways You’re Screwing Up Relationship Marketing | Marketing Blog | Affiliate Blog Wed, 17 Jun 2009 22:03:32 +0000 http://ittybiz.com/features-vs-benefits-%e2%80%93-the-showdown/#comment-9966 [...] fall so in love with the relationship that you forget about the marketing. Like talking about benefits and not just features. Like having a halfway decent market position. Like a real call to action. [...] [...] fall so in love with the relationship that you forget about the marketing. Like talking about benefits and not just features. Like having a halfway decent market position. Like a real call to action. [...]

]]> By: Geni http://ittybiz.com/features-vs-benefits-%e2%80%93-the-showdown/#comment-8671 Geni Mon, 05 Jan 2009 17:05:54 +0000 http://ittybiz.com/features-vs-benefits-%e2%80%93-the-showdown/#comment-8671 You are my new hero. This is the funniest thing in the world. And it is so true - have you ever worked for a software company? Features, features, features have to be translated into benefits. Sometimes its tough to find a benefit in "ability to sort alphabetically" or "now with a check box instead of a button." But, you have to tell us - Who makes those shoes? You are my new hero. This is the funniest thing in the world. And it is so true – have you ever worked for a software company? Features, features, features have to be translated into benefits. Sometimes its tough to find a benefit in “ability to sort alphabetically” or “now with a check box instead of a button.”

But, you have to tell us – Who makes those shoes?

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