Comments on: Goldilocks on Pricing, or Why You Might Not Want To Charge $5 for Your Ebook

By: Media Designer

Media Designer — Tue, 27 Apr 2010 17:10:26 +0000

A lot of people pay $5.50 for a cup of coffee or rent a movie they might not like (which is why you rent and not buy). Anyone selling a product that is supposed to produce some kind of return for your business for such a negligible amount is obviously missing the value in their service.
I would suggest that Mass Control has more value if for no other reason than the name affixed to it. Even in your post here, you mention Kern by name, but not the PDF vendor. One name has meaning, the other – not so much.
It comes down to perception and expectation. If you expect something to rock because you paid through the nose for it, it will.
Your receipt alone will tell you why Starbucks tastes better!

By: Viki Winford

Viki Winford — Thu, 18 Mar 2010 09:42:42 +0000

I just want to ask you if you will make more posts like this one, well will you ?:)

By: Gabe | freebloghelp.com

Gabe | freebloghelp.com — Tue, 13 Oct 2009 02:26:07 +0000

I used to sell an ebook on eBay for about ~$20. It was very specific to my niche but there was still competition. I used to be a keynote speaker on the topic and still teach it at a well-known University. I sold 5-10 of them a day.

It was actually useful information but what fetched me the sale was that I endorsed it. Whether my audience could get the information elsewhere was somewhat irrelevant. In their eyes, an authority blessed a set of information that they no longer have to scour for.

By: Dave Doolin

Dave Doolin — Fri, 09 Oct 2009 03:26:49 +0000

I’m working on an ebook myself. Most of the information can be found for free all over the web. I’ve distilled it. Reorganized it. Presenting it in a novel form. All original words, my own work.

The ebook has a lot of me in it. My hourly rate is very high. I’m going to charge a pretty good price for it, because I would rather have fewer sales at higher prices, to People Who Will Do The Work.

Kern is right. Most people who purchase any of these materials, Mass Control or otherwise, end up using the DVDs as coasters. If not literally, then figuratively.

I suspect that sales will be very slow initially. Then ramp up as I carve out a name for myself. That’s ok. I’ll “get rich quick” later.

By: Cynthia

Cynthia — Thu, 08 Oct 2009 20:37:39 +0000

5.50 is a deal LOL my price range. But you do get what you pay for lol

By: Alison

Alison — Thu, 08 Oct 2009 08:40:13 +0000

Oh my goodness me Naomi, was it me?? I’m sooooo sorry it sucked!x

By: Mikelann Valterra

Mikelann Valterra — Tue, 06 Oct 2009 23:15:52 +0000

It’s so true- people value what they pay for! And you make an interesting point—pricing higher can be for your client’s benefit. If you price high (which is relative), people take it seriously. If I only charged $50 bucks for money coaching, I would be lucky if people showed up, and down right amazed if they actually did their homework. Higher pricing makes people pay attention to what they just invested in.

By: Nathan Hangen

Nathan Hangen — Tue, 06 Oct 2009 19:59:36 +0000

Naomi, I’m curious how much effort you put into your own price points? Is it instinct? Trial and error? Brainstorming?

As a solo blogger/marketer, it can be tough to find the right price point. It makes matter worse when you survey your friends and the numbers are all over the place.

By: Julie, the Digital Marketing Diva

Julie, the Digital Marketing Diva — Tue, 06 Oct 2009 15:27:27 +0000

Naomi;

I read your blog because you have “authority.” You are successful in the digital world. So I’m predisposed to think your advice is valuable. This is due to the fact that you are confident, your advice is solid, and your posts are revelant and interesting. You put your personality into your blog. Perhaps the $5.50 pdf didn’t have those attributes.

By: mr crash

mr crash — Tue, 06 Oct 2009 13:08:47 +0000

I agree. Though sometimes I think it still gets a little out of whack (mostly resulting in hilarity still).

Like that $600 “executive brief” on twitter that was floating around about six months back – WTF is there even that can be said about twitter for such a price?…