Comments on: Gorilla Marketing: What You Need To Know

By: walter daniels

walter daniels — Wed, 03 Mar 2010 05:10:36 +0000

I read the original book back in the late ’80’s, early ’90’s. I glanced at it, along with a number of other “marketing” books. I found it less than useful, and more than a little derogatory towards customers. Like Dan Kennedy of Glazer-Kennedy, who refers to his list members as “the herd.” Maybe I’m old-fashioned, in that I believe in building trust with my customers.
To my way of thinking, like Bill Glazers “outrageous” advertising, much of it is good, but some skates close to not very good. I’ve spent time selling face to face, where sales determined if you paid the bills. You learn real quickly to respect both the buyer, and potential buyer. Something I don’t see reflected in the talk/actions of a lot of IM Gurus. Yes, they’re successful, but not as much as they could have been.:-)

By: Melinda

Melinda — Sat, 03 Jan 2009 02:50:32 +0000

I’m not sure what you think is misspelt. ‘Guerrilla’ is a correctly spelt word, meaning “a member of a band of irregular soldiers that uses guerrilla warfare, harassing the enemy by surprise raids, sabotaging communication and supply lines, etc.” It can also be spelt “Guerilla”, according to dictionary.com. I have a feeling that the use of the single ‘r’ is an american spelling alteration from the original English.

However it’s spelt, I love this book!

By: Gorilla Marketing

Gorilla Marketing — Thu, 29 May 2008 20:55:22 +0000

Interestingly enough, “Gorilla Marketing” is not necessarily a misspelling of Guerilla marketing (also spelled Guerrilla marketing :p). Gorilla marketing is when you use a *big* name to sell a product or service and as such Gorilla Marketing is usually very expensive, this is the opposite of Guerilla Marketing which is marketing on a very low budget. So while the word could be a misspelling, intentional or not, it’s also true that the reader could just be misinformed.

By: 3,413 Resources for Inspiring Creative & Intelligent People - The King of All Lists | Scribbles & Words

Mon, 04 Feb 2008 10:25:13 +0000

[...] Gorilla Marketing: What You Need To Know “In some sneaky, dirty circles, people misspell words in their websites to take advantage of search engine traffic from people who can’t spell…” [...]

By: Naomi Dunford

Naomi Dunford — Sat, 05 Jan 2008 18:54:59 +0000

@ Christine and Michael – I’m of two minds on the purpose of Guerilla tactics. I think that literally, it has nothing to do with money. It’s just unconventional techniques. I think that those techniques were so much more frequently implemented by those with no cash that lack of cash became what it was colloquially about.

I also think that, generally speaking, the more cash a company has, the more conservative they are about how they spend it. The amount of money and willingness to take risks seem to be inversely proportional.

By: Michael

Michael — Fri, 04 Jan 2008 22:41:07 +0000

I’m reading Buzz Marketing now, Buzz being a close sibling of Guerrilla. I think don’t Guerrilla can be defined by how much time and money is spent on an unconventional marketing idea. Any amount of time and money can be put into a idea – its the degree of unconventional-ness that makes it guerrilla.

By: Christine O'Kelly

Christine O'Kelly — Fri, 04 Jan 2008 22:05:31 +0000

I’m reading Guerrilla Publicity right now… awesome book! But some of the ideas in there are for people that have bucks, not bootstrappers. I still think the original Guerrilla Marketing was the best fo sho.

By: Naomi Dunford

Naomi Dunford — Fri, 04 Jan 2008 17:50:00 +0000

It’s weird how that happens! One of my commenters said she received six separate visitors who were Googling “are hydrid cars worth it?” and they found her, although she hadn’t initially misspelled the word.

By: UltraRob

UltraRob — Fri, 04 Jan 2008 16:02:07 +0000

Sometimes I accidentally misspell words. A few weeks later I’ll start seeing traffic from search engines for words that I’m surprised I would rank. Then I notice that it’s for a misspelling and when I check I’ll find that I did misspell it.