Comments on: How Haagen Dazs Ruined It For Ben and Jerry’s, or How To Safely Ignore Your Competition http://ittybiz.com/how-to-ignore-your-competition/ Marketing for Businesses Without Marketing Departments Fri, 12 Mar 2010 19:27:49 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Belinda Gomez http://ittybiz.com/how-to-ignore-your-competition/#comment-10521 Belinda Gomez Mon, 31 Aug 2009 16:28:00 +0000 http://ittybiz.com/?p=1700#comment-10521 Haagen Dazs has also had those contests for special flavors, which was a genius idea. B&J are more interested in politics than in making ice cream. If you go on the tour, it's not very interesting about ice cream, but it tells you a lot about Ben and Jerry. But I care about how the stuff tastes, not that the owner digs Al Gore. Haagen Dazs has also had those contests for special flavors, which was a genius idea.

B&J are more interested in politics than in making ice cream. If you go on the tour, it’s not very interesting about ice cream, but it tells you a lot about Ben and Jerry. But I care about how the stuff tastes, not that the owner digs Al Gore.

]]> By: Recommended Marketing Reads for Monday, 8-30 | Business Express http://ittybiz.com/how-to-ignore-your-competition/#comment-10514 Recommended Marketing Reads for Monday, 8-30 | Business Express Mon, 31 Aug 2009 09:16:05 +0000 http://ittybiz.com/?p=1700#comment-10514 [...] How Haagen Dazs Ruined It For Ben and Jerry’s, or How To Safely Ignore Your Competition Naomi makes note of how Haagen Dazs changed the game. Although I do believe Breyer’s has had ice cream with minimal ingredients for years, it was Haagen Dazs that changed her perception. What can you do to change the game? [...] [...] How Haagen Dazs Ruined It For Ben and Jerry’s, or How To Safely Ignore Your Competition Naomi makes note of how Haagen Dazs changed the game. Although I do believe Breyer’s has had ice cream with minimal ingredients for years, it was Haagen Dazs that changed her perception. What can you do to change the game? [...]

]]> By: Recommended Marketing Reads for Monday, 8-30 : Bizzia - Business News and Commentary – Finance and Business Tips http://ittybiz.com/how-to-ignore-your-competition/#comment-10513 Recommended Marketing Reads for Monday, 8-30 : Bizzia - Business News and Commentary – Finance and Business Tips Mon, 31 Aug 2009 05:08:08 +0000 http://ittybiz.com/?p=1700#comment-10513 [...] How Haagen Dazs Ruined It For Ben and Jerry’s, or How To Safely Ignore Your Competition Naomi makes note of how Haagen Dazs changed the game. Although I do believe Breyer’s has had ice cream with minimal ingredients for years, it was Haagen Dazs that changed her perception. What can you do to change the game? [...] [...] How Haagen Dazs Ruined It For Ben and Jerry’s, or How To Safely Ignore Your Competition Naomi makes note of how Haagen Dazs changed the game. Although I do believe Breyer’s has had ice cream with minimal ingredients for years, it was Haagen Dazs that changed her perception. What can you do to change the game? [...]

]]> By: Marcie Vargas http://ittybiz.com/how-to-ignore-your-competition/#comment-10415 Marcie Vargas Fri, 21 Aug 2009 00:29:26 +0000 http://ittybiz.com/?p=1700#comment-10415 The flavors I've tried so far of Five (Ginger and Brown Sugar) have just simply blown every other ice cream out of the water. I have a mean sweet tooth, so I've tried nearly everything out there. I think that's what really wins it- good clean flavors that are not a hodgepodge of fudgepeanutbuttercupcakebananawithsprinkles, but an adult ice cream for people who enjoy simple yet complex tastes. The flavors I’ve tried so far of Five (Ginger and Brown Sugar) have just simply blown every other ice cream out of the water. I have a mean sweet tooth, so I’ve tried nearly everything out there. I think that’s what really wins it- good clean flavors that are not a hodgepodge of fudgepeanutbuttercupcakebananawithsprinkles, but an adult ice cream for people who enjoy simple yet complex tastes.

]]> By: Steve Gill http://ittybiz.com/how-to-ignore-your-competition/#comment-10414 Steve Gill Thu, 20 Aug 2009 22:55:48 +0000 http://ittybiz.com/?p=1700#comment-10414 Not sure about eating ice cream in the bathtub but the sentence "Make me like you and it doesn’t matter what the other guy does" really had an impact on me. That is a great one line strategy and reminder of what I should be focusing on when I write copy. Not sure about eating ice cream in the bathtub but the sentence “Make me like you and it doesn’t matter what the other guy does” really had an impact on me. That is a great one line strategy and reminder of what I should be focusing on when I write copy.

]]> By: Naomi Dunford http://ittybiz.com/how-to-ignore-your-competition/#comment-10413 Naomi Dunford Thu, 20 Aug 2009 20:00:25 +0000 http://ittybiz.com/?p=1700#comment-10413 Holy crap, guys. This one is SO getting a follow up post. Note to bloggers: If you want to get people talking, make it about ice cream. THANK YOU! A LOT! Holy crap, guys. This one is SO getting a follow up post.

Note to bloggers: If you want to get people talking, make it about ice cream.

THANK YOU! A LOT!

]]> By: Drew Kime http://ittybiz.com/how-to-ignore-your-competition/#comment-10412 Drew Kime Thu, 20 Aug 2009 19:16:02 +0000 http://ittybiz.com/?p=1700#comment-10412 Sarah, good luck with that. I tried bringing back "groovy" for a couple of years, and got a little traction. I've been working on "boss" for the last five years with no luck at all. Sarah, good luck with that. I tried bringing back “groovy” for a couple of years, and got a little traction. I’ve been working on “boss” for the last five years with no luck at all.

]]> By: Sarah Bray http://ittybiz.com/how-to-ignore-your-competition/#comment-10411 Sarah Bray Thu, 20 Aug 2009 19:02:24 +0000 http://ittybiz.com/?p=1700#comment-10411 Drew, you're saving me money AND from having to interpret what you meant, all in one fail swoop? Man, that's rad. (I'm bringing back the word rad just for you.) Drew, you’re saving me money AND from having to interpret what you meant, all in one fail swoop? Man, that’s rad. (I’m bringing back the word rad just for you.)

]]> By: Drew Kime http://ittybiz.com/how-to-ignore-your-competition/#comment-10410 Drew Kime Thu, 20 Aug 2009 16:40:34 +0000 http://ittybiz.com/?p=1700#comment-10410 Yep, I remember ice-milk. I also drank 2% milk, cut half-and-half with powdered milk. Didn't know what whole milk tasted like until I was on my own for several years. Yep, I remember ice-milk. I also drank 2% milk, cut half-and-half with powdered milk. Didn’t know what whole milk tasted like until I was on my own for several years.

]]> By: Casey http://ittybiz.com/how-to-ignore-your-competition/#comment-10409 Casey Thu, 20 Aug 2009 16:00:24 +0000 http://ittybiz.com/?p=1700#comment-10409 Did anyone else have to eat "ice-milk" growing up? It was with great triumph that I bought whole milk and *real* ice cream when I moved out of the parental home. Did anyone else have to eat “ice-milk” growing up?
It was with great triumph that I bought whole milk and *real* ice cream when I moved out of the parental home.

]]>