Comments on: How To Make $12,246 in a Day, Part Three: Selling Your Ebook http://ittybiz.com/how-to-make-12246-selling-your-ebook/ Marketing for Businesses Without Marketing Departments Wed, 17 Mar 2010 23:09:18 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: SlimBob28 http://ittybiz.com/how-to-make-12246-selling-your-ebook/#comment-12376 SlimBob28 Sun, 08 Nov 2009 00:25:10 +0000 http://ittybiz.com/?p=479#comment-12376 Awesome post, awesome advice! Awesome post, awesome advice!

]]> By: Maria http://ittybiz.com/how-to-make-12246-selling-your-ebook/#comment-8332 Maria Thu, 06 Nov 2008 03:34:09 +0000 http://ittybiz.com/?p=479#comment-8332 Awesome awesome post, Naomi. I am selling my ebook through eJunkie; how can I create a landing page that my affilaites can create hoplinks to?? Awesome awesome post, Naomi. I am selling my ebook through eJunkie; how can I create a landing page that my affilaites can create hoplinks to??

]]> By: Krista Goon http://ittybiz.com/how-to-make-12246-selling-your-ebook/#comment-7693 Krista Goon Tue, 02 Sep 2008 03:26:01 +0000 http://ittybiz.com/?p=479#comment-7693 Hi Naomi: As I say, vintage Naomi at her best! While I have no ebook to speak of, your tips and how-tos always strike me as extremely well thought-out and carefully written. Good stuff that gets itself circulated over and over and that's what great content should be... all-time classic. And you have always been generous with your ideas too. Consider me a fan from Penang, Malaysia! ;-) Hi Naomi: As I say, vintage Naomi at her best! While I have no ebook to speak of, your tips and how-tos always strike me as extremely well thought-out and carefully written. Good stuff that gets itself circulated over and over and that’s what great content should be… all-time classic. And you have always been generous with your ideas too. Consider me a fan from Penang, Malaysia! ;-)

]]> By: Carole http://ittybiz.com/how-to-make-12246-selling-your-ebook/#comment-7392 Carole Sun, 24 Aug 2008 03:26:04 +0000 http://ittybiz.com/?p=479#comment-7392 Good points, both.... Thanks for the food for thought! : ) Good points, both…. Thanks for the food for thought! : )

]]> By: Naomi Dunford http://ittybiz.com/how-to-make-12246-selling-your-ebook/#comment-7352 Naomi Dunford Fri, 22 Aug 2008 22:16:40 +0000 http://ittybiz.com/?p=479#comment-7352 @ Karen -- Yeah, it's a common concern. It's also one of those things you can do very little about. A highly targeted affiliate program could help. Interestingly, not making a big deal of it can also help. Gets you good PR love. @ Carole -- I second what Michael said. I'll add one other factor -- psychological readiness. People are often used to a certain price point and keeping your product within the range they know and understand keeps things in their comfort zone. Especially if your product is in an industry that isn't used to ebooks, it can help to make them as similar to real books as possible, including price. @ Karen — Yeah, it’s a common concern. It’s also one of those things you can do very little about. A highly targeted affiliate program could help. Interestingly, not making a big deal of it can also help. Gets you good PR love.

@ Carole — I second what Michael said.

I’ll add one other factor — psychological readiness. People are often used to a certain price point and keeping your product within the range they know and understand keeps things in their comfort zone. Especially if your product is in an industry that isn’t used to ebooks, it can help to make them as similar to real books as possible, including price.

]]> By: Michael Martine http://ittybiz.com/how-to-make-12246-selling-your-ebook/#comment-7349 Michael Martine Fri, 22 Aug 2008 21:52:57 +0000 http://ittybiz.com/?p=479#comment-7349 @Carole - Since I said it earlier, I'll speak to that issue (if Naomi thinks I'm just butting in, she can say so). I felt that the audience I wanted to reach might see this issue the same way you do, and that's why I followed that strategy with my book. But generally, the price of something has very little to do with what it costs to produce it, whether that cost is money for physical goods or time for creating valuable content. I've seen books that cost only a few dollars and other that cost over $70 for essentially same number of pages between the covers. What makes the difference for anything is the value it provides. @Carole – Since I said it earlier, I’ll speak to that issue (if Naomi thinks I’m just butting in, she can say so). I felt that the audience I wanted to reach might see this issue the same way you do, and that’s why I followed that strategy with my book.

But generally, the price of something has very little to do with what it costs to produce it, whether that cost is money for physical goods or time for creating valuable content. I’ve seen books that cost only a few dollars and other that cost over $70 for essentially same number of pages between the covers. What makes the difference for anything is the value it provides.

]]> By: Carole http://ittybiz.com/how-to-make-12246-selling-your-ebook/#comment-7347 Carole Fri, 22 Aug 2008 21:47:07 +0000 http://ittybiz.com/?p=479#comment-7347 I'm loving this series and I'm another who's going to print it out easy reference -- which reminds me of a question that popped into my head while reading: Why should an eBook cost the same as a physical book? I always expect a physical book to cost slightly more because it costs money to print a book. If I want to take an eBook in the car or bathroom with me, I have to use my own ink and paper to print it out. Just curious.... I’m loving this series and I’m another who’s going to print it out easy reference — which reminds me of a question that popped into my head while reading:

Why should an eBook cost the same as a physical book?

I always expect a physical book to cost slightly more because it costs money to print a book. If I want to take an eBook in the car or bathroom with me, I have to use my own ink and paper to print it out.

Just curious….

]]> By: Karen JL http://ittybiz.com/how-to-make-12246-selling-your-ebook/#comment-7345 Karen JL Fri, 22 Aug 2008 21:33:28 +0000 http://ittybiz.com/?p=479#comment-7345 I don't know if this is a common concern, but it's one of mine. What about people just copying and passing around your ebook for free? I ask because I can see one of my markets being students. Students my not have tons of cash and if one of them has it, they'll just ask for a copy from their buddy. And so on and so on... Do you think offering some kind of buying incentive/bonus would help with this? (I don't mean the '357 bonuses' I see on crappy landing pages...but *something*). I can see how an affiliate program could help with that. "Hey make some money off your classmates". What do you (or anyone here) think? Maybe it's something to touch on in the wrap-up. Great stuff Naomi, thanks! :) I don’t know if this is a common concern, but it’s one of mine.

What about people just copying and passing around your ebook for free? I ask because I can see one of my markets being students. Students my not have tons of cash and if one of them has it, they’ll just ask for a copy from their buddy. And so on and so on…

Do you think offering some kind of buying incentive/bonus would help with this? (I don’t mean the ‘357 bonuses’ I see on crappy landing pages…but *something*).

I can see how an affiliate program could help with that. “Hey make some money off your classmates”. What do you (or anyone here) think?

Maybe it’s something to touch on in the wrap-up. Great stuff Naomi, thanks! :)

]]> By: Lodewijk http://ittybiz.com/how-to-make-12246-selling-your-ebook/#comment-7343 Lodewijk Fri, 22 Aug 2008 21:28:14 +0000 http://ittybiz.com/?p=479#comment-7343 Thanks Naomi. I really learned a lot from this part of the series. I had registered a separate domain for my eBook already, but haven't made a landing page on it yet. Selling by your stuff by announcing it in a blog post only sucks (I can tell you that...but you knew already). Thanks Naomi. I really learned a lot from this part of the series. I had registered a separate domain for my eBook already, but haven’t made a landing page on it yet.

Selling by your stuff by announcing it in a blog post only sucks (I can tell you that…but you knew already).

]]> By: How to Make $12,246 in a Day*, Introduction | IttyBiz http://ittybiz.com/how-to-make-12246-selling-your-ebook/#comment-7340 How to Make $12,246 in a Day*, Introduction | IttyBiz Fri, 22 Aug 2008 20:59:13 +0000 http://ittybiz.com/?p=479#comment-7340 [...] 3. Selling your ebook. [...] [...] 3. Selling your ebook. [...]

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