How To Take The Drama Out Of Running Your Business

Every ittybiz owner has drama.

Not small drama, either.

In general, the people we consult with – whether they are making seven figures or no figures – has some sort of major drama that is impacting their business.

And that drama makes them afraid. Paralyzed. Worried. Flaky. Stressed. Impulsive. Depressed. Hyper. Reclusive. Insecure. Easily rattled. Closed-minded. Easily led. The list could go on forever.

This drama – whatever flavor seems to be tastiest to you at the moment – is directly affecting your ability to run your ittybiz in a way that makes you money without killing yourself. (And we would very much like you to not be killing yourself.)

We at IttyBiz HQ would like to address this issue now.

Let’s replace the word “drama” with “psychological block.”

(We mentioned the impact of psychological blocks in an earlier post about How To Double Your Revenue and Profit. If you haven’t read it, click that link and it will pop up in a new window or tab so you won’t lose this page.)

A psychological block, for the purposes of this article and not for Wikipedia posterity, could be defined as “the thing you’re thinking that’s screwing you up.”

That thing tends to create a fair bit of drama inside your head. Lots of strong emotions that either overpower you or drag you down. And so instead of minding your business, doing your thing and feeling good about it, you’re not doing your thing and feeling terrible about it.

Now, we are not therapists, yet a very substantial portion of our consulting sessions tend to end up very much like therapy. Crying and all. (No, it’s not just you.)

This always seems to spike around the holidays. Something about the end of the year always makes you look back and think, “Oh my god, I expected to get SO much more done this year! I suck!” Liberal application of gin and tonics ensue shortly after that, followed by listening to too much Leonard Cohen and beating one’s self up.

So, in the interest of keeping our readers sane, well-grounded and capable of generating money so they can continue to buy our stuff, we shall attempt to help you through the psychological blocks that are getting in the way of you running your ittybiz.

It’s not “official” therapy, but it’s the next best thing. And, it’s free. (Just saying.)

On we go.

This is the ONLY thing you have to do (to start).

When it comes to defusing a psychological block, there is one critical step that you have to take before anything can be done.

Basically, you have to decide to DO it.

That’s where everyone fails.

They don’t decide it’s REALLY to fix their block, they don’t decide that it is time for it to GO once and for all, and so they wander about feeling bad and wondering why it’s not getting better.

You have to decide that you are going to beat this thing.

Even if you have no idea how that’s going to happen.

All you have to do to begin is decide you’re definitely going to DO it.

That this block, no matter how scary or powerful or inscrutable it may seem, no matter how many years of your life it has dominated your thinking, is something you are going to figure out how to resolve.

That is all you have to do to start.

Give 100% of your attention to making the decision that this drama is not okay anymore, that enough is enough, and that you refuse to let it have power over you anymore.

Now, that is easier said than done – but only as long as you’re willing to hand over all your power to your psychological block.

If you’re fully committed to saying to yourself “This is too hard to fix” or “I’m too broken” or “I can’t handle this”, well, then you’re screwed. No one can help you fix something you’re dead-set on believing can’t be fixed.

And, in the end, the only person who can help you get un-screwed is you.


If you can step away from yourself for just a moment and say out loud that you don’t actually HAVE to spend your life letting this psychological block have unfettered dominion over you, there may be something you can do about it.

But we can’t get anywhere until you accept and truly believe that there is no law preventing you from solving this problem, even if you have no idea how to make it happen.

(Remember when you started your ittybiz, and you just told yourself you were going to DO this thing? Even though you had no idea how you were going to pull it off? And you just decided to begin, without the thought of giving up in your head? That’s what we’re talking about by making a decision.)

Once that’s out of the way, do this.

The next step is pretty simple, because it gets you out of your own head and into other people’s heads.

The goal of this step is to break the power of that psychological block to make you feel like your situation and your issue is unique, unsolvable and permanent.

All you have to do in this step is ask yourself this question:

“What do OTHER people do when they are trying to fix this problem?”

You’ll probably come up with a few ideas, and each one of them will probably trigger a little voice in your head that says “But my situation and my issue is different, and that won’t work for me.”

That’s completely understandable, because we all think we are unique and special flowers who have unsolvable problems because our issues are somehow different than everyone else’s.

Ok, but let’s pretend – just for a tiny little moment – that your issue really isn’t that different. Chances are hovering at about 150% that there are a few of the seven billion people on this planet who have an issue that’s close to the one you have.

Nobody’s situation is truly unique. Maybe the total collection of each of your particular circumstances is fairly unique, but take any one of them and there are a hundred different people solving the problem in a hundred different ways.

Whatever obstacle you’re facing, someone has found a solution to it – and someone has found one that will work for you as soon as you stop telling yourself it won’t.

When other people decide to solve the problem that you also have, they find a way.

If you have a problem that is getting in the way of you running your ittybiz successfully, the solution is out there. The only thing in question is your willingness to find the solution, even if it takes a while to do so.

Ask yourself how other people solve the issues you’re facing. Then do that. If you don’t think it will work for YOU, then ask the question a little deeper this time, and assume there’s an answer. Maybe change the question to “How do other people like ME tend to solve this problem?” Assume the solution exists.

No matter how disorganized you are, no matter how much you procrastinate, no matter how much you feel like you don’t have the time or the courage or the confidence or the skill to make it happen, there are a hundred people out there – who are just like you or have it way worse than you – who find a way.

Your job is to become that kind of person.

Again, not remotely easy, but there is generally no reason a problem has to stay a problem. Thanks to the power of Google, the solutions you need are there for the finding.


It only works if you did the first step – deciding to DO it.

There is no pithy wrap-up to this post.

I’d love to tell you there are seven top tips to taking care of any and every psychological block you may have in your ittybiz (or your life).

But there aren’t. Life is a pain in the ass sometimes, and that’s a fact.

However, you don’t have to invite the pain in the ass in, tell it to take the good couch, and stay as long as it wants.

You don’t have to let your drama rule you forever.

YOU rule YOU.

Don’t let your partner, your parents, or anyone else tell you anything different.

Don’t even let YOU tell you anything different.

You get to decide what kind of life you have from this day forward.

When you decided to start your ittybiz, no one could stop you.

When you decide you want this drama out of your life, no one can stop you, either.

About the author: Naomi Dunford started IttyBiz in 2006. In her free time, she likes to… ha! Free time. You’re adorable. Learn more about her here and catch up with her on Twitter or Facebook.