Comments on: How To Write A Press Release That Won’t Get You Cursed By Reporters Everywhere http://ittybiz.com/how-to-write-a-press-release-that-wont-get-you-cursed-by-reporters-everywhere/ Marketing for Businesses Without Marketing Departments Mon, 15 Mar 2010 22:09:57 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Home business resources from IttyBiz » 3 Simple Tips for Being Married to a Home Business Owner http://ittybiz.com/how-to-write-a-press-release-that-wont-get-you-cursed-by-reporters-everywhere/#comment-5481 Home business resources from IttyBiz » 3 Simple Tips for Being Married to a Home Business Owner Mon, 26 May 2008 02:10:05 +0000 http://ittybiz.com/how-to-write-a-press-release-that-wont-get-you-cursed-by-reporters-everywhere/#comment-5481 [...] occasional use of a semi-colon. Because of Naomi, I (somewhat) understand things like A/B splits, press releases, target demographics, and unique sales propositions (USP’s). Just remember, he or she managed to [...] [...] occasional use of a semi-colon. Because of Naomi, I (somewhat) understand things like A/B splits, press releases, target demographics, and unique sales propositions (USP’s). Just remember, he or she managed to [...]

]]> By: IttyBiz » 3 Simple Tips for Being Married to a Small Business Owner http://ittybiz.com/how-to-write-a-press-release-that-wont-get-you-cursed-by-reporters-everywhere/#comment-3889 IttyBiz » 3 Simple Tips for Being Married to a Small Business Owner Fri, 11 Apr 2008 16:02:11 +0000 http://ittybiz.com/how-to-write-a-press-release-that-wont-get-you-cursed-by-reporters-everywhere/#comment-3889 [...] occasional use of a semi-colon. Because of Naomi, I (somewhat) understand things like A/B splits, press releases, target demographics, and unique sales propositions (USP’s). Just remember, he or she managed to [...] [...] occasional use of a semi-colon. Because of Naomi, I (somewhat) understand things like A/B splits, press releases, target demographics, and unique sales propositions (USP’s). Just remember, he or she managed to [...]

]]> By: @Stephen | Productivity in Context http://ittybiz.com/how-to-write-a-press-release-that-wont-get-you-cursed-by-reporters-everywhere/#comment-1225 @Stephen | Productivity in Context Fri, 04 Jan 2008 22:00:22 +0000 http://ittybiz.com/how-to-write-a-press-release-that-wont-get-you-cursed-by-reporters-everywhere/#comment-1225 Great post. Story story story. That is the key isn't it? I need to come up with a great story about calendars. Every time I come here I get some schoolin'. Thanks for doing what you do. (and Susan's blog is cool too.) Great post. Story story story. That is the key isn’t it? I need to come up with a great story about calendars. Every time I come here I get some schoolin’.
Thanks for doing what you do.
(and Susan’s blog is cool too.)

]]> By: Naomi Dunford http://ittybiz.com/how-to-write-a-press-release-that-wont-get-you-cursed-by-reporters-everywhere/#comment-1223 Naomi Dunford Fri, 04 Jan 2008 17:23:24 +0000 http://ittybiz.com/how-to-write-a-press-release-that-wont-get-you-cursed-by-reporters-everywhere/#comment-1223 @ Chris - Thank you. I'm flattered. In the spirit of full disclosure, though, I should admit that I have a staff of very interesting minions at my beck and call. It's how I spent my trust fund money. @ Chris – Thank you. I’m flattered. In the spirit of full disclosure, though, I should admit that I have a staff of very interesting minions at my beck and call. It’s how I spent my trust fund money.

]]> By: Chris Cagle http://ittybiz.com/how-to-write-a-press-release-that-wont-get-you-cursed-by-reporters-everywhere/#comment-1222 Chris Cagle Fri, 04 Jan 2008 16:52:33 +0000 http://ittybiz.com/how-to-write-a-press-release-that-wont-get-you-cursed-by-reporters-everywhere/#comment-1222 Naomi - you somehow are able to do it ;) Naomi – you somehow are able to do it ;)

]]> By: erin http://ittybiz.com/how-to-write-a-press-release-that-wont-get-you-cursed-by-reporters-everywhere/#comment-1220 erin Fri, 04 Jan 2008 15:05:17 +0000 http://ittybiz.com/how-to-write-a-press-release-that-wont-get-you-cursed-by-reporters-everywhere/#comment-1220 geez, when did you talk to my mother? geez, when did you talk to my mother?

]]> By: Naomi Dunford http://ittybiz.com/how-to-write-a-press-release-that-wont-get-you-cursed-by-reporters-everywhere/#comment-1219 Naomi Dunford Fri, 04 Jan 2008 14:54:02 +0000 http://ittybiz.com/how-to-write-a-press-release-that-wont-get-you-cursed-by-reporters-everywhere/#comment-1219 @ Susan - You're totally right. You're also a lot nicer about it than I am. When you've been working on something day in and day out and it's practically your <em>baby</em> for heaven's sake, it's hard to grasp why the reading or viewing public is not scintillated. @ Chris - People with children under the age of three are exempt from being interesting. You're too tired to be interesting. :) @ Susan – You’re totally right. You’re also a lot nicer about it than I am. When you’ve been working on something day in and day out and it’s practically your baby for heaven’s sake, it’s hard to grasp why the reading or viewing public is not scintillated.

@ Chris – People with children under the age of three are exempt from being interesting. You’re too tired to be interesting. :)

]]> By: Chris Cagle http://ittybiz.com/how-to-write-a-press-release-that-wont-get-you-cursed-by-reporters-everywhere/#comment-1218 Chris Cagle Fri, 04 Jan 2008 14:33:58 +0000 http://ittybiz.com/how-to-write-a-press-release-that-wont-get-you-cursed-by-reporters-everywhere/#comment-1218 Damn... Now is the time I wish I was interesting... Damn… Now is the time I wish I was interesting…

]]> By: What To Get Mom And Dad http://ittybiz.com/how-to-write-a-press-release-that-wont-get-you-cursed-by-reporters-everywhere/#comment-1215 What To Get Mom And Dad Fri, 04 Jan 2008 11:57:40 +0000 http://ittybiz.com/how-to-write-a-press-release-that-wont-get-you-cursed-by-reporters-everywhere/#comment-1215 [...] How To Write A Press Release That Won’t Get You Cursed By ... [...] [...] How To Write A Press Release That Won’t Get You Cursed By … [...]

]]> By: Susan http://ittybiz.com/how-to-write-a-press-release-that-wont-get-you-cursed-by-reporters-everywhere/#comment-1211 Susan Fri, 04 Jan 2008 02:48:56 +0000 http://ittybiz.com/how-to-write-a-press-release-that-wont-get-you-cursed-by-reporters-everywhere/#comment-1211 Great way to break it down. I see endless job listings for a company that wants a press release for their new site launch. Of course it's interesting to them, but they don't understand why no one else cares. Press releases are pricey (the good ones, anyway) because the writer has to do part of the journalist's job. Secure some quotes, dig for facts and background, and you've done half the battle for them. You've also proven that there's meat to your story. So, when can we see your press release about what you got for Christmas? Great way to break it down. I see endless job listings for a company that wants a press release for their new site launch. Of course it’s interesting to them, but they don’t understand why no one else cares.

Press releases are pricey (the good ones, anyway) because the writer has to do part of the journalist’s job. Secure some quotes, dig for facts and background, and you’ve done half the battle for them. You’ve also proven that there’s meat to your story.

So, when can we see your press release about what you got for Christmas?

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