Dear Naomi and Dave,

I was reading through your old confessionals the other day and I don’t know if you still take them but I thought I would try.

I got it in my head that I was going to set this big hairy audacious goal for my blog. I have heard you guys say that you hate that phrase and I am starting to see why! I had such high hopes and sometimes I do okay, but today, I really can’t think of anything to day. Well, I suppose I can think of plenty to say. I just don’t think I can say it very well.

I feel like the entire plan hinges on every blog post. Every time I find myself struggling with a piece of the plan, I get so panicked that it will all fall apart.

I’m starting to feel like a total loser about this. It’s not like me, but I feel like I’m failing. Normally I’m a very optimistic person, but lately it’s getting me down.

Any advice you can offer here would be helpful.

An answer from Naomi:

Once upon a time, Dave and I were at a house party during a blogging conference. Everybody seemed to think that Dave was a big deal, so they schmoozed with him and brought him drinks.

(I think they thought I was his girlfriend, so they ignored me completely. This meant I had to get my own drinks, but I was absolved of the responsibility of hearing people I don’t know tell me how great they are. As far as I’m concerned, I got the better end of the bargain.)

At one point, when the piñata situation became too much for me, I came back to the picnic table where Dave was sitting with a moderately well known internet marketer. (I’m not going to name names, but I promise you, if you’ve heard of this guy, you don’t like him.)

I showed up just in time to catch Moderately Well Known Internet Marketer say what would later become an infamous phrase in our office:

“I mean, you’re only as good as your last launch, right? Gotta keep hustling! You know how it is – one flop and you’re done.”

Dave looked at me and without any transition whatsoever said, “I have never heard such bullshit in my life. This party sucks. Wanna ditch?”

This is why we love Dave.

How this applies to you:

If you feel like you can’t do it today, DON’T DO IT TODAY.

You are NOT only as good as your last launch.

You are NOT only as good as your last sale.

You are NOT only as good as your last blog post.

I have a series I’ve been meaning to write, talking about the time horizon of your ittybiz.

I may get to it soon.

I may start sucking and wait until I don’t suck so much anymore.

You’re allowed to do that, too.

Sometimes it’s not Resistance or procrastination or laziness.

Sometimes you just don’t have it today.

That’s fine.

It’s not a big deal.

Try again tomorrow.

Or, if you said that yesterday, drop it for a while.

Or, if you said that a while ago, drop it forever.

You won’t die. They won’t hate you. You didn’t lose the game.


P.S. – If you’re sitting on a question you’d like us to answer in the IttyBiz Confessional, feel free to send it over to [email protected] with “HELP!” in the subject line.  We’ll see what we can do for you.

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