Comments on: Just Because It’s Lame Doesn’t Mean It’s Stupid

By: Gregory Thompson

Gregory Thompson — Fri, 08 Jan 2010 12:33:51 +0000

Well said. I’m researching the whole ‘rent to buy’ process over here in Ireland.

By: Dree

Dree — Mon, 04 Jan 2010 21:43:06 +0000

I want to see the IttyBiz infomercial:

“In this PDF, you’ll get 48 action-packed pages, in FULL COLOR for easy readability. And it’s decorated with whimsical ninjas in full assassin garb, because we’re nothing if not whimsical here at IttyBiz central. This is for everyone: your foulmouthed grandmother can use it, your foulmouthed eight-year old with his lemonade stand, or even that special someone!”

P.S. I think Boxing Day is wicked.

By: Andrew Lightheart @alightheart

Andrew Lightheart @alightheart — Wed, 30 Dec 2009 21:26:09 +0000

My feelings aren’t my morals.

Crap, how did I not make that distinction before?

It’s not does it feel lame, but *is it right?*

*whinny-lips*

By: Rachel Mathews

Rachel Mathews — Wed, 30 Dec 2009 10:47:04 +0000

Ok Naomi, I’ve done it. I’ve stopped telling myself that nearly selling all the Beginner’s Garden Improvement Course places is a good enough result.

I’ve sent the email and put on the latest blog post pimping the fact that there are only 2 places left at a highly discounted price…

I was quite happy being an almost girl and languishing in Lamesville until I read your post. So when the last places sell, it will be all your fault!

Thank you ;o)

By: Amber

Amber — Tue, 29 Dec 2009 23:36:16 +0000

You make some excellent points. And, also, I think you just sold me, so you’ve got that going for you. ;)

By: Ali Hale

Ali Hale — Tue, 29 Dec 2009 18:26:55 +0000

There is NOTHING more adorable. It makes me smile right away, every time I listen to a SpeakEasy call. If I was suspiciously-minded, I’d think it was some sort of psychological conditioning ploy on Naomi’s part… ;-)

By: Caitlin

Caitlin — Tue, 29 Dec 2009 17:59:29 +0000

Great points, Naomi!
I used to feel lame all the time sending out notices about sales and whatnot for my business.
I’m closing now, but I won’t be making that mistake with my next business! Thanks for the reminder!

By: Sarah Marie Lacy

Sarah Marie Lacy — Tue, 29 Dec 2009 15:39:18 +0000

Thanks for the reminder that my feelings have nothing to do with my marketing. I forget that pretty much every day of the week.

Also, I find I’ve got this sudden and overwhelming urge to say “WOW!” at the end of every sentence….

By: Oleg Mokhov

Oleg Mokhov — Tue, 29 Dec 2009 15:05:46 +0000

Maren, my thoughts are, do based on what your goals are.

Immediate sales? Neon sign.

Long-term brand building (a la Apple)? No sign.

Some businesses don’t worry about image. The moving of their product and generating of profits is the main goal and the only goal.

But for others, building a brand an image, and then using THAT as a tool for selling (“oh, if it’s made by ___, then it must be good”), is a long-term goal where sacrifices are made (such as no neon signs).

When you pass an Apple store, you walk into it because it a) looks cool, b) you know is Apple, or c) people tell or show you it’s great. No neon signs there :)

Just thought I’d chime in my two cents,
Oleg

By: Beth @ Smart Family Tips

Beth @ Smart Family Tips — Tue, 29 Dec 2009 13:23:43 +0000

Please, Naomi, do make a fuss. People need Summer Camp; they want summer camp, but they think they can’t spend $147 on another product to help them create that business they’ve been dreaming about. They’ve tried lots of things and are still stuck. They wanted to buy Summer Camp during the summer. They like you and they like your stuff, but the $147 was just a little more than they thought they could manage.

But THEN, you came up with an excellent deal and offered it for only $47 (really, WOW!) and they will be grateful. They will THANK YOU for letting them send you some money, because this is a price they can afford and they are so desperate to get their own Itty Biz together so they can finally get out of their crap jobs.

Please make a fuss and let all of the people like me know about the deal. I hit the payment button as soon as I saw the tweet. And seriously, is there anything any more adorable than Jack saying “Ittybiz.com”???

Just sayin’