So you’re a bundle person, huh?

Yeah, me too. I like the all-in-one-neat-package-ness of it. Do one thing once, get lots of stuff right away, don’t have to do it again for a while. Love it.

If you got to this page because you were looking at Marketing 101 or Marketing School and clicked the link that said “I want the bundle!”, I don’t have to tell you anything. You’re ready to rock and roll.

If that’s you, save yourself the scrolling and pick up the training here.

$129.00
(20% bundle discount)

If you got to this page because you went to the store, saw a bundle and said, “OMG, BUNDLE!” then you don’t know anything yet, do you?

I’ll help.

Short version:

Marketing School is a pretty big ebook that starts with concepts (so you get the point), moves into strategies (so you have a plan), and ends with tactics (also known as “100 ways to make sure they buy YOUR stuff instead of somebody else’s stuff”. Yes, that’s what the tactics section is actually called.)

Marketing 101 is a four-part home study version of an audio class I taught to 100 students teaching about the three things you can’t afford to screw up as an ittybiz owner – getting your USP right, getting your target demographic right, and getting your benefits right. Then we added a class full of cheap ways to implement all of this tomfoolery. (Then we added another class on networking for wallflowers because apparently I don’t know when to stop.)

Marketing school = book.

Marketing 101 = audio class.

Marketing bundle = book + audio class.

One thing I want to highlight before you read on is this: Marketing 101 was taught live. This means I use swear words. Sometimes a lot. So if your big plan is to listen to it while you’re in the minivan bringing Olivia to Baby Music, you may want to reconsider. Nobody wants their kid growing up to be me.

Now. More details!

All The Details About Marketing School

If you’re reading this, you need more customers and/or clients. The good news is, Marketing School can help you. (The bad news is, you don’t have it yet.)

Fortunately, we can solve both of those things for you with a few clicks of your mouse.

I want you to get this ebook in your hands as soon as possible, so I’ll just tell you what’s inside right now.

Here’s What’s Inside Marketing School

Marketing School is an 82-page ebook that will teach you how to clean up your marketing act fast, so your lovely potential customers will become ACTUAL customers.

Here’s what’s inside.

In this section, here’s what we cover:

• The only definition of marketing you really need to know
• Why people decide to buy stuff (this part’s important)
• Figuring out the goal of your marketing so it actually works
• What to do with your conversion goals (aka: making more people buy)
• Figuring out what’s working and what’s bombing
• Coming up with a Unique Selling Point that actually sells
• Getting clearer on your target market so they’ll, again, actually buy
• Everything you need to know about branding and nothing you don’t

That covers the first 40 pages or so. At the end of this section, you will no longer be confused about marketing, and you’ll know the 10% you NEED to get right (so you can ignore the other 90% that’s so overwhelming).

That brings us to …

In this section, we’ll teach you what you need to know (and again, what you can ignore) about:

• Advertising
• Emails / Newsletters
• Press releases
• Sponsorships
• Word of mouth
• Social media
• Blogging

There’s another 25 pages or so. Basically, we’re boiling down the most important strategies you can use for each of these areas, and telling you all the irritatingly time consuming parts of them you can safely ignore.

That brings us to our favorite part:

This is pretty self explanatory. And pretty fantastic.

100 things you can do, right now, to increase your chances of winning the customer’s “Who should I give my money to?” game.

If you’re not winning that game as much as you’d like to, this will help you out.

And that’s Marketing School.

All The Details About Marketing 101

Ever wish you could just have someone explain something from the very beginning?

In plain English, without the technical jargon that makes it so confusing?

With real-life examples that actually helped you get it (instead of random examples that aren’t relevant at all?)

Yeah, you’re not alone. Not too terribly long ago I had about a hundred people in your same spot. They didn’t want to get “good at marketing.” That’s Stage Two. They were at Stage One, where they knew marketing was “important,” but that was about as far as it went. They’d heard about benefits and target demographics and unique selling propositions and it all seemed about as simple as replacing your own transmission.

So we taught a class to help them understand the very, very basic foundations of marketing for their ittybiz – from the ground up – and promised we wouldn’t make them fall asleep or race to the bottom of a wine glass.

It’s called Marketing 101, and if you need to start from the very beginning, you’re going to find this course really, really fun.

The wine is optional.

Here’s What’s Inside Marketing 101

Marketing School is a series of four audio lessons that are a lot more informative than your average audio file. Here’s why:

• The lessons are short and sweet. You’ll hear formerly complicated marketing concepts explained in a way that actually makes sense and is relevant to you, in about 30 minutes each.

• Immediately after the lesson, you’ll hear two ittybiz case studies – one product based and one service based – so you won’t be left hanging, wondering how to apply what you’ve just learned. It will all make sense to you.

• After that part of the audio, you’ll hear real live ittybiz owners asking me questions about their own businesses, which is really good for you, because that means a lot of extra real-world examples for you to learn from. (This is also the funniest part of each audio. These people really let their hair down.)

So, what are the things you’ll learn, you ask?
Here are the details.

In this section, here’s what we’ll cover:

• Figuring out how to stand out from the competition even if you feel vanilla
• How to make people say “I think I’ll give you the money instead of them”
• How to tell what’s unique and compelling vs. “just plain different”
• Case study #1: USP for product sellers
• Case Study #2: USP for service sellers
• Lots of real examples from ittybiz owners like you

Figuring out your USP doesn’t have to be scary – or boring. But when you get this right, selling your stuff gets about ten times easier.

Once you’ve listened to this section, you’ll be ready for …

In this section, here’s what we’ll cover:

• How to tell if your current target demographic is too wide (or too narrow)
• How to figure out which people are most likely to buy your products/services
• How to start finding those people and getting their attention so they’ll buy from you
• Case study #1: target demographics for product sellers
• Case Study #2: target demographics for service sellers
• Lots of real examples from ittybiz owners like you

This is probably the #1 area that most ittybiz owners don’t get right – and you can’t bring in the customers until you figure this out. We’ll help you figure it out.

Once you’ve listened to this section, you’ll be ready for …

In this section, here’s what we’ll cover:

• Why telling people how cool your product or service is actually hurts your sales
• How to get people seeing how their life will be different via your stuff so they will actually BUY it
• What to say (and what not to say) to your potential customers so they will become actual customers
• Case study #1: features vs. benefits for product sellers
• Case Study #2: features vs. benefits for service sellers
• Lots of real examples from ittybiz owners like you

It can be hard to figure out the right way to position what you sell so people will decide to buy it. We’re going to make figuring that out a lot, lot easier for you.

Once you’ve listened to this section, you’ll be ready for …

In this section, here’s what we’ll cover:

• How approaching your marketing efforts from multiple angles makes you a lot more money
• Simple, little tips and tricks you can do to get people more interested in buying from you
• Why going against “conventional wisdom” is often where the real money is
• How to be an effective marketer without being sleazy or underhanded (yes, it is possible)
• How to change the way you look at marketing so it doesn’t feel stressful anymore
• Specific examples from IttyBiz.com that have generated a lot of interest and sales (you can copy these if you’d like)

Marketing isn’t a “set it and forget it” game – which is a good thing, because sometimes the things you “set” won’t work as well as you’d like them to. This call will help you see a lot more options for getting people to buy from your ittybiz.

Once you’ve listened to this section, you’ll be ready for …

When I originally created the Marketing 101 class, I had a lot of people begging for a section on networking – so I added an extra bonus track on this for you.

You know how all those “how to work a room” books assume that schmoozing comes naturally? Thanks for nothing, professional networkers. You can’t shake hands with people if your palms are sweaty. Sheesh.

If networking (offline or online) scares the hell out of you, this will be the warm cup of tea that will make it better.

I know you’re going to get a lot out of this section. (And if you get some cookies beforehand, you’ll get a lot more out of the tea, too.)

• Just so you know, this is classic IttyBiz, and it was recorded live. That means it’s not really safe for the kidlets. If you’re not into bad words, maybe try Marketing School instead.

And that’s Marketing 101.

Here’s the part where you can buy the Marketing Bundle

If you’re ready to pick up the Marketing Bundle and save some money in the process, here’s the part where you can do that.

$129.00
(20% bundle discount)

Enjoy!

xx
Naomi