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	<title>Comments on: Marketing School, Day One: What Is A USP and Why Should I Care?</title>
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	<link>http://ittybiz.com/marketing-school-day-one-what-is-a-usp-and-why-should-i-care/</link>
	<description>Marketing for Businesses Without Marketing Departments</description>
	<lastBuildDate>Sun, 14 Mar 2010 07:01:50 +0000</lastBuildDate>
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		<title>By: Are You Ready To Start Your Business - Inside Out Approach To Entrepreneurship Part 3 &#124; Real Life Spirituality</title>
		<link>http://ittybiz.com/marketing-school-day-one-what-is-a-usp-and-why-should-i-care/#comment-15145</link>
		<dc:creator>Are You Ready To Start Your Business - Inside Out Approach To Entrepreneurship Part 3 &#124; Real Life Spirituality</dc:creator>
		<pubDate>Sat, 20 Feb 2010 03:48:19 +0000</pubDate>
		<guid isPermaLink="false">http://ittybiz.com/marketing-school-day-one-what-is-a-usp-and-why-should-i-care/#comment-15145</guid>
		<description>[...] about marketing, we will be talking about what home-based business marketer Naomi Dunford calls USP (Unique Selling Proposition). No, I&#8217;m not going to repeat what she already taught you, so if [...]</description>
		<content:encoded><![CDATA[<p>[...] about marketing, we will be talking about what home-based business marketer Naomi Dunford calls USP (Unique Selling Proposition). No, I&#8217;m not going to repeat what she already taught you, so if [...]</p>
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		<title>By: Start Building Website Traffic on Monday</title>
		<link>http://ittybiz.com/marketing-school-day-one-what-is-a-usp-and-why-should-i-care/#comment-14962</link>
		<dc:creator>Start Building Website Traffic on Monday</dc:creator>
		<pubDate>Thu, 11 Feb 2010 06:34:34 +0000</pubDate>
		<guid isPermaLink="false">http://ittybiz.com/marketing-school-day-one-what-is-a-usp-and-why-should-i-care/#comment-14962</guid>
		<description>[...] fancy marketing speak, what I&#8217;m referring to here is a Unique Selling Proposition. It&#8217;s what makes you and your product, service, blog or whatever unique. It separates you [...]</description>
		<content:encoded><![CDATA[<p>[...] fancy marketing speak, what I&#8217;m referring to here is a Unique Selling Proposition. It&#8217;s what makes you and your product, service, blog or whatever unique. It separates you [...]</p>
]]></content:encoded>
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		<title>By: Chicago Craft Racket Meeting &#171; Seward Street Studios</title>
		<link>http://ittybiz.com/marketing-school-day-one-what-is-a-usp-and-why-should-i-care/#comment-13922</link>
		<dc:creator>Chicago Craft Racket Meeting &#171; Seward Street Studios</dc:creator>
		<pubDate>Fri, 22 Jan 2010 02:41:58 +0000</pubDate>
		<guid isPermaLink="false">http://ittybiz.com/marketing-school-day-one-what-is-a-usp-and-why-should-i-care/#comment-13922</guid>
		<description>[...] of what do you do, who do you sell to, and how are you different.  What Naomi Dunford calls your Unique Selling Proposition (I totally gushed to several people about IttyBiz).  Another bunch of bullet points covered how [...]</description>
		<content:encoded><![CDATA[<p>[...] of what do you do, who do you sell to, and how are you different.  What Naomi Dunford calls your Unique Selling Proposition (I totally gushed to several people about IttyBiz).  Another bunch of bullet points covered how [...]</p>
]]></content:encoded>
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		<title>By: SEO Article Directory &#187; No, I Will Not Fix Your Business Model</title>
		<link>http://ittybiz.com/marketing-school-day-one-what-is-a-usp-and-why-should-i-care/#comment-10553</link>
		<dc:creator>SEO Article Directory &#187; No, I Will Not Fix Your Business Model</dc:creator>
		<pubDate>Wed, 02 Sep 2009 05:58:10 +0000</pubDate>
		<guid isPermaLink="false">http://ittybiz.com/marketing-school-day-one-what-is-a-usp-and-why-should-i-care/#comment-10553</guid>
		<description>[...] than your competitors, you&#8217;d better have a damn good reason for it (commonly referred to as a Unique Selling Proposition). It boils down to one simple question: Why should anyone choose you instead of your [...]</description>
		<content:encoded><![CDATA[<p>[...] than your competitors, you&#8217;d better have a damn good reason for it (commonly referred to as a Unique Selling Proposition). It boils down to one simple question: Why should anyone choose you instead of your [...]</p>
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		<title>By: No, I Will Not Fix Your Business Model &#124; SEO Woman</title>
		<link>http://ittybiz.com/marketing-school-day-one-what-is-a-usp-and-why-should-i-care/#comment-9767</link>
		<dc:creator>No, I Will Not Fix Your Business Model &#124; SEO Woman</dc:creator>
		<pubDate>Tue, 26 May 2009 20:03:38 +0000</pubDate>
		<guid isPermaLink="false">http://ittybiz.com/marketing-school-day-one-what-is-a-usp-and-why-should-i-care/#comment-9767</guid>
		<description>[...] than your competitors, you&#8217;d better have a damn good reason for it (commonly referred to as a Unique Selling Proposition). It boils down to one simple question: Why should anyone choose you instead of your [...]</description>
		<content:encoded><![CDATA[<p>[...] than your competitors, you&#8217;d better have a damn good reason for it (commonly referred to as a Unique Selling Proposition). It boils down to one simple question: Why should anyone choose you instead of your [...]</p>
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		<title>By: Rebecca Salcedo</title>
		<link>http://ittybiz.com/marketing-school-day-one-what-is-a-usp-and-why-should-i-care/#comment-9553</link>
		<dc:creator>Rebecca Salcedo</dc:creator>
		<pubDate>Sun, 26 Apr 2009 14:56:32 +0000</pubDate>
		<guid isPermaLink="false">http://ittybiz.com/marketing-school-day-one-what-is-a-usp-and-why-should-i-care/#comment-9553</guid>
		<description>Wow!  I really got some good training from my former employer, who drilled all of this stuff into us for years!!

Great site!  I can&#039;t wait for me, and I&#039;m seriously considering having you harass me, even though it&#039;s not in the budget. (maybe it should be at all costs!)

Afterall, &quot;I&#039;m not a nag, I&#039;m a motivator&quot; is my theme song!

Regards, Rebecca</description>
		<content:encoded><![CDATA[<p>Wow!  I really got some good training from my former employer, who drilled all of this stuff into us for years!!</p>
<p>Great site!  I can&#8217;t wait for me, and I&#8217;m seriously considering having you harass me, even though it&#8217;s not in the budget. (maybe it should be at all costs!)</p>
<p>Afterall, &#8220;I&#8217;m not a nag, I&#8217;m a motivator&#8221; is my theme song!</p>
<p>Regards, Rebecca</p>
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		<title>By: Twitching Grey Matter &#183; Strategy Now!</title>
		<link>http://ittybiz.com/marketing-school-day-one-what-is-a-usp-and-why-should-i-care/#comment-8903</link>
		<dc:creator>Twitching Grey Matter &#183; Strategy Now!</dc:creator>
		<pubDate>Tue, 17 Feb 2009 19:20:32 +0000</pubDate>
		<guid isPermaLink="false">http://ittybiz.com/marketing-school-day-one-what-is-a-usp-and-why-should-i-care/#comment-8903</guid>
		<description>[...] Marketing is related to messaging much more clearly. Branding is helped in that the part of it that’s defined by your Tribe is not a surprise to you (usually). Your communication strategy helps your Tribe help you define who you are as a business, and what you do that makes up your Unique Selling Proposition. [...]</description>
		<content:encoded><![CDATA[<p>[...] Marketing is related to messaging much more clearly. Branding is helped in that the part of it that’s defined by your Tribe is not a surprise to you (usually). Your communication strategy helps your Tribe help you define who you are as a business, and what you do that makes up your Unique Selling Proposition. [...]</p>
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		<title>By: Lyn</title>
		<link>http://ittybiz.com/marketing-school-day-one-what-is-a-usp-and-why-should-i-care/#comment-8335</link>
		<dc:creator>Lyn</dc:creator>
		<pubDate>Thu, 06 Nov 2008 21:21:17 +0000</pubDate>
		<guid isPermaLink="false">http://ittybiz.com/marketing-school-day-one-what-is-a-usp-and-why-should-i-care/#comment-8335</guid>
		<description>Thank you Naomi!  I&#039;ve learned a little.  My trouble is I try to figure out how to use it all!  By tomorrow I&#039;ll have whittled away some of it, hopefully.  I never have had any marketing, well one course in college.  I&#039;m going to read about USP&#039;s tonight,,,,and I suppose I should get one.  Thanks again!

~~Lyn</description>
		<content:encoded><![CDATA[<p>Thank you Naomi!  I&#8217;ve learned a little.  My trouble is I try to figure out how to use it all!  By tomorrow I&#8217;ll have whittled away some of it, hopefully.  I never have had any marketing, well one course in college.  I&#8217;m going to read about USP&#8217;s tonight,,,,and I suppose I should get one.  Thanks again!</p>
<p>~~Lyn</p>
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		<title>By: Inside Out Approach To Entrepreneurship, Part 3, Check Your Readiness &#124; Yes to Me</title>
		<link>http://ittybiz.com/marketing-school-day-one-what-is-a-usp-and-why-should-i-care/#comment-8178</link>
		<dc:creator>Inside Out Approach To Entrepreneurship, Part 3, Check Your Readiness &#124; Yes to Me</dc:creator>
		<pubDate>Thu, 09 Oct 2008 17:32:08 +0000</pubDate>
		<guid isPermaLink="false">http://ittybiz.com/marketing-school-day-one-what-is-a-usp-and-why-should-i-care/#comment-8178</guid>
		<description>[...] about marketing, we will be talking about what home-based business marketer Naomi Dunford calls USP (Unique Selling Proposition). No, I&#8217;m not going to repeat what she already taught you, so if [...]</description>
		<content:encoded><![CDATA[<p>[...] about marketing, we will be talking about what home-based business marketer Naomi Dunford calls USP (Unique Selling Proposition). No, I&#8217;m not going to repeat what she already taught you, so if [...]</p>
]]></content:encoded>
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		<title>By: How To Work From Home When You Have No Fucking Talent &#124; IttyBiz</title>
		<link>http://ittybiz.com/marketing-school-day-one-what-is-a-usp-and-why-should-i-care/#comment-8024</link>
		<dc:creator>How To Work From Home When You Have No Fucking Talent &#124; IttyBiz</dc:creator>
		<pubDate>Tue, 16 Sep 2008 00:54:36 +0000</pubDate>
		<guid isPermaLink="false">http://ittybiz.com/marketing-school-day-one-what-is-a-usp-and-why-should-i-care/#comment-8024</guid>
		<description>[...] That, folks, is my USP. [...]</description>
		<content:encoded><![CDATA[<p>[...] That, folks, is my USP. [...]</p>
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