Comments on: Marketing School, Day Two: DIY USP http://ittybiz.com/marketing-school-day-two-diy-usp/ Marketing for Businesses Without Marketing Departments Mon, 15 Mar 2010 10:22:25 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Sylvester Hartnett http://ittybiz.com/marketing-school-day-two-diy-usp/#comment-14682 Sylvester Hartnett Sun, 07 Feb 2010 05:50:57 +0000 http://ittybiz.com/marketing-school-day-two-diy-usp/#comment-14682 Pretty nice entry, really educational stuff. Never believed I would obtain the information I need right here. I have been scouring everywhere in the web for some time now and was starting to get irritated. Luckily, I stumbled onto your website and received precisely what I was searching for. Pretty nice entry, really educational stuff. Never believed I would obtain the information I need right here. I have been scouring everywhere in the web for some time now and was starting to get irritated. Luckily, I stumbled onto your website and received precisely what I was searching for.

]]> By: hassan wali http://ittybiz.com/marketing-school-day-two-diy-usp/#comment-9579 hassan wali Sat, 02 May 2009 19:18:09 +0000 http://ittybiz.com/marketing-school-day-two-diy-usp/#comment-9579 nmae : hassan mohmmed ali wali city : sudia arbia lshrqia address:A lkhopar jawwal internatioanl : 009663508433023 jawwal out site city : 03508433023 jawwal ins ite city : 05087433023 nmae : hassan mohmmed ali wali
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]]> By: Marketing School | Web Designer + Front-End Web Developer | Selene M. Bowlby http://ittybiz.com/marketing-school-day-two-diy-usp/#comment-6705 Marketing School | Web Designer + Front-End Web Developer | Selene M. Bowlby Sat, 12 Jul 2008 15:28:42 +0000 http://ittybiz.com/marketing-school-day-two-diy-usp/#comment-6705 [...] How to Build Your Own USP [...] [...] How to Build Your Own USP [...]

]]> By: 5 Steps To Free Marketing | Home Business Ideas | Starting a Home Business | Home Business Ideas http://ittybiz.com/marketing-school-day-two-diy-usp/#comment-6624 5 Steps To Free Marketing | Home Business Ideas | Starting a Home Business | Home Business Ideas Sun, 29 Jun 2008 03:05:39 +0000 http://ittybiz.com/marketing-school-day-two-diy-usp/#comment-6624 [...] The Sequel Identifying Your Target Market, Or Why I Don’t Want A Monster In My Pants Marketing School, Day Two: DIY USP What Is A USP and Why Should I [...] [...] The Sequel Identifying Your Target Market, Or Why I Don’t Want A Monster In My Pants Marketing School, Day Two: DIY USP What Is A USP and Why Should I [...]

]]> By: Bragging Rights: I Am the Greatest « Rogue Ink http://ittybiz.com/marketing-school-day-two-diy-usp/#comment-4220 Bragging Rights: I Am the Greatest « Rogue Ink Tue, 22 Apr 2008 04:47:37 +0000 http://ittybiz.com/marketing-school-day-two-diy-usp/#comment-4220 [...] those of you who are interested, this is the blog post that got me thinking about this particular idiotic thing that I do. It will not [...] [...] those of you who are interested, this is the blog post that got me thinking about this particular idiotic thing that I do. It will not [...]

]]> By: Men with Pens Web Content Writers and Freelance Writing Services http://ittybiz.com/marketing-school-day-two-diy-usp/#comment-3067 Men with Pens Web Content Writers and Freelance Writing Services Tue, 04 Mar 2008 03:29:12 +0000 http://ittybiz.com/marketing-school-day-two-diy-usp/#comment-3067 [...] how you craft your pitch can make or break your business. It’s all about your unique selling proposition, and it can set you apart from your [...] [...] how you craft your pitch can make or break your business. It’s all about your unique selling proposition, and it can set you apart from your [...]

]]> By: Web Content Writers and Freelance Writing Services http://ittybiz.com/marketing-school-day-two-diy-usp/#comment-2147 Web Content Writers and Freelance Writing Services Sun, 03 Feb 2008 18:15:47 +0000 http://ittybiz.com/marketing-school-day-two-diy-usp/#comment-2147 [...] how you craft your pitch can make or break your business. It’s all about your unique selling proposition, and it can set you apart from your [...] [...] how you craft your pitch can make or break your business. It’s all about your unique selling proposition, and it can set you apart from your [...]

]]> By: Friday Find: Marketing School at WAH(web)Mommy http://ittybiz.com/marketing-school-day-two-diy-usp/#comment-1000 Friday Find: Marketing School at WAH(web)Mommy Sun, 16 Dec 2007 03:30:39 +0000 http://ittybiz.com/marketing-school-day-two-diy-usp/#comment-1000 [...] How to Build Your Own USP [...] [...] How to Build Your Own USP [...]

]]> By: Naomi Dunford http://ittybiz.com/marketing-school-day-two-diy-usp/#comment-842 Naomi Dunford Sun, 09 Dec 2007 18:22:07 +0000 http://ittybiz.com/marketing-school-day-two-diy-usp/#comment-842 @ Naomi - Creative sites for creative people? Designs done by designers, not coders? I'll admit, my creativity is not at it's best right now as football is on and I get really dumb when that happens. It's kinda like I mentally revert to being a cheerleader. (The above is not entirely true. In order to revert to something, you have to have actually been that thing in the first place. The very idea of me being a cheerleader is... well, we won't go there.) @ Naomi – Creative sites for creative people? Designs done by designers, not coders? I’ll admit, my creativity is not at it’s best right now as football is on and I get really dumb when that happens. It’s kinda like I mentally revert to being a cheerleader.

(The above is not entirely true. In order to revert to something, you have to have actually been that thing in the first place. The very idea of me being a cheerleader is… well, we won’t go there.)

]]> By: Naomi http://ittybiz.com/marketing-school-day-two-diy-usp/#comment-828 Naomi Sun, 09 Dec 2007 10:24:02 +0000 http://ittybiz.com/marketing-school-day-two-diy-usp/#comment-828 Thanks very much for this excellent post. It's so common sense that it's like "Of course, why didn't I think of that!". I've been wondering how to do this for my husband's and my business for awhile because we are kind of stuck. Our business is going pretty well, but we'd like it to go better. What do you think could be a USP for a web site design and development business? My husband and I seem to attract several clients because we are honest and pretty down to earth, which is great and we have some really excellent clients, but more than that, we'd like to attract more clients based upon the creative level of our work and get more higher-end projects. My husband does really nice illustration work and we are capable of handling lots of different types of projects, but the problem is that what a person considers to be good design/art is subjective. We almost never have clients want custom illustration work because; 1: it's more expensive and they don't see it as necessary and 2: I think they don't realize the quality of work we are capable of. Ideally, we'd like to find clients that need a professional website with custom illustration and come to us because we are one of the few web design companies that can offer both services integrally. So, what do you think would be a nice USP for a web design business that would gain it higher-end work? Trying to project that we have a high level of creativity doesn't seem to cut it. Thanks very much for this excellent post. It’s so common sense that it’s like “Of course, why didn’t I think of that!”. I’ve been wondering how to do this for my husband’s and my business for awhile because we are kind of stuck. Our business is going pretty well, but we’d like it to go better.

What do you think could be a USP for a web site design and development business? My husband and I seem to attract several clients because we are honest and pretty down to earth, which is great and we have some really excellent clients, but more than that, we’d like to attract more clients based upon the creative level of our work and get more higher-end projects.

My husband does really nice illustration work and we are capable of handling lots of different types of projects, but the problem is that what a person considers to be good design/art is subjective. We almost never have clients want custom illustration work because; 1: it’s more expensive and they don’t see it as necessary and 2: I think they don’t realize the quality of work we are capable of. Ideally, we’d like to find clients that need a professional website with custom illustration and come to us because we are one of the few web design companies that can offer both services integrally.

So, what do you think would be a nice USP for a web design business that would gain it higher-end work? Trying to project that we have a high level of creativity doesn’t seem to cut it.

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