Here’s where Marketing School starts. Someday I will write something profound instead of this pathetic introduction. Today is not that day.

New Years’ Resolutions For Your Itty Bitty Business
Day 1: What Is A USP And Why Should I Care?
Day 2: DIY USP
Day 3: Identifying Your Target Market, or Why I Don’t Want A Monster In My Pants
Day 4: Target demographics, the sequel
Day 5: Features Vs. Benefits – The Showdown
Day 6: Go Big or Suck: A Guide To Being Unforgettable
Day 7: After The Sale: The Red-Headed Stepchild of the Marketing Industry
Day 8: The Magical Powers Of Swag: A Primer
Day 9: Where To Spend Your Money, Part 1
Day 10: Where To Spend Your Money, Part 2
Day 11: Turning Weakness Into Strength
Day 12: What The Hell Is Branding?
Day 13: How To Personally Chauffeur Your Clients Out The Door
Day 14: Brand Vs. Image – What’s The Difference, Anyway?
Day 15: Half Of Everything You Need To Know About Small Business PR
Day 16: How To Write A Press Release That Won’t Get You Cursed By Reporters Everywhere
Day 17: Gorilla Marketing: What You Need To Know
Day 18: How To Be A Spammy Pants
Day 19: Beginner’s Guide To Doing The Splits
Day 20: The Only Thing You Need To Know About Copywriting and Conversions
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