What’s inside the “box”:

Five learning modules, each covering a revenue stream or growth strategy for a modern coaching practice.

  • How To Get Bigger Starting Now
  • Creating Classes That Sell Out
  • How Good Coaches Sell Products
  • Filling Your Book and Raising Your Rates
  • Becoming the Expert They Trust and Hire

Each module has five sections, with an audio and text version of each.

This is a homestudy course, and all of the modules and sections are available by instant download.

We deliver the entire class to you instantly, so you don’t have to wait for the sections or modules that are most relevant to you today.

I’ve always loved your stuff, and I constantly recommend IttyBiz as the antidote to the “make a million dollars next year” bullshit that’s all over the web, but you really hit it out of the park with OBS for Coaches. I had two huge “a-ha” moments in the first two sections alone.

So thank you for getting me unblocked after years of overwhelm. OBS came along at exactly the right moment to get me moving forward.

I could hug you!
–Christine H.

What’s inside each module:

How To Get Bigger Starting Now

• Stop Screwing Around
• Planning Your Endgame and Creating Your Marketing Calendar
• Hot Leads for Hippies (that’s sexier than “Lead Generation”)
• Target and Acquire
• Trusting the Brain God Gave You

Creating Classes That Sell Out

• Creating the Perfect Class
• What Outcome Are They Buying?
• Not Too Cheap, Not Too Much
• Getting Them Off Their Asses
• How To Make Sure People Sign Up (And What To Do If They Don’t)

How Good Coaches Sell Products

• Sales and Promotions (Without Being Sales-y and Promotional)
• Getting Them To Actually Buy
• Selling Your Own Stuff
• Selling Other People’s Stuff
• Easy Ways To Build Your Catalog

Filling Your Book and Raising Your Rates

• Learning To Sell And Upsell
• Becoming Indispensable and Finding Your Superpower
• Normalizing The Coaching Process
• Choosing and Naming Your Weapons
• Raising Your Damn Prices

Becoming the Expert They Trust and Hire

• How to Get Your Balls Back
• Becoming Highly Trusted
• Solving Specific Problems
• Erasing All Doubt
• Unchinking Your Armor

Quick pause!

A recommendation before you buy

Like all homestudy courses, Online Business School: Coaches’ Edition is not for everyone. We want to make sure it’s a good fit for you, so we’ve included one section from each module as a sample to make sure the course is right for you.

We STRONGLY recommend you read or listen to the samples to make sure this course is going to be a good fit for you and your coaching business.

The samples are below.

If you’re a listener, you can listen to them directly on this page. (Depending on your internet speed, they might take a few moments to buffer.)

If you’re a reader, you can right-click on the text file and download or preview the PDFs.

Module one sample: Stop Screwing Around

Right-click here to save or open the text version.
Click the play button (the triangle) to hear the audio version.

[audio:https://s3.amazonaws.com/ittybizOBS4C/Online_Business_School_For_Coaches_Sample.mp3|titles=Stop Screwing Around]
Module two sample: Creating the Perfect Class

Right-click here to save or open the text version.
Click the play button (the triangle) to hear the audio version.

[audio:https://s3.amazonaws.com/ittybizOBS4C/Online_Business_School_For_Coaches_SampleTwo.mp3|titles=Creating The Perfect Class]

Module three sample: Sales & Promotion without being Sales-y & Promotional

Right-click here to save or open the text version.
Click the play button (the triangle) to hear the audio version.

[audio:https://s3.amazonaws.com/ittybizOBS4C/Online_Business_School_For_Coaches_SampleThree.mp3|titles=Sales and Promotion]

Module four sample: Becoming Indispensable and Finding Your Superpower

Right-click here to save or open the text version.
Click the play button (the triangle) to hear the audio version.

[audio:https://s3.amazonaws.com/ittybizOBS4C/Online_Business_School_For_Coaches_SampleFour.mp3|titles=Becoming Indispensible]

Module five sample: Getting Your Balls Back

Right-click here to save or open the text version.
Click the play button (the triangle) to hear the audio version.

[audio:https://s3.amazonaws.com/ittybizOBS4C/Online_Business_School_For_Coaches_SampleFive.mp3|titles=How To Get Your Balls Back]

This is not a cheap course, and we want to make sure the material works for you and your coaching practice before you shell out any money on it. Please check out the samples before you enroll in the course.

If you’ve checked out the samples and you’re ready to get started, click the button below.

The IttyBiz Promise

A lot of coaches have taken this course, and we have received feedback that has actually made us cry. (Even Dave.) It seems this training speaks to the unique needs and concerns of coaches in a way that generalized training hasn’t been able to do.

But we do know that not everything is for everybody.

We stand by our work, and if what we’ve created doesn’t radically improve your coaching business – and your state of mind – you shouldn’t have to pay for it. If you find this course wasn’t right for you, we offer a full 30-day money back guarantee.


What other coaches are saying:

I can’t say enough about the Online Business School. It puts everything together in such a simple and elegant way, while also cutting through to the heart of what is important – and of, course, it is just incredibly funny, too.

–Brynne D.


Dearest Naomi,

I just finished your Online Business School for Coaches.

I am deeply affected by the relevance and clarity of this work.

There is so many marketing courses out there and compared to the few I have dabbled in, your ability to connect us do gooders to the world of business leaves me feeling like I am eating a York Peppermint Patty (on the top of the highest mountain for you Canadians.)

My plan of action is crystal and my confidence is solid.

Thank you, Thank you, Thank you.
– Dara M.


This is one of the best products I’ve ever bought. Naomi’s instruction is easy to understand and follow.

I’m excited again to work on growing my business and really see this being key to helping me get moving. Love it!
–Karen H.


100% GuaranteePayPal and Credit Cards Accepted

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(The “Just for Coaches” Edition of the classic course, Online Business School.)

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