Everybody’s talking about content upgrades. They’re all the rage. They’re hot.
They’re the cat’s pajamas! They’re the bees’ knees! They’re the duck’s quack!
So what the heck is a content upgrade? And how do you create them if you’re not made of time and money?
Every time a highly publicized conference comes up, we are all treated to an unending deluge of articles full of conference tips. This is my contribution to your deluge. You’re welcome.
See, here’s the thing. If you read these articles in any level of detail, you get the impressions that the only things anyone cares about are shoes and business cards.
Call me an idealist, but I like to think there is more to life than shoes and business cards. So here is my (slightly unconventional) take…
You know you should be linking to products and services more. You’ve got that blog, sitting right there, collecting dust. You’ve got that newsletter, hanging out, waiting to make you some money. And yet you’re not really sure how to do it.
Guru A does it one way, Guru B does it the other way, and your friends give you conflicting advice.
“If you do it like this, nobody will even notice it!”
“If you do it like that, you’ll look desperate!”
“Stop linking so much – you look like a car salesman!”
“You have to link more – you’re too shy!”
How about we make it nice and easy for you?
There are three basic ways to link to your products…