How to Relaunch Your Stuff Right
(Even If The First Time Went Horribly Wrong)
(Even If The First Time Went Horribly Wrong)
The Very Short Version:
This ebook is called “Relaunch.”
It will teach you how to relaunch something you’ve already launched, except do it a lot better than the first time. Especially if you’d rather forget the first time, thank you very much.
This ebook will not teach you how to become a product launch megastar or, in the parlance of our times, a general sleazeball. It will teach you how to figure out what went wrong the first time, what you didn’t think of that you should have, and what to do about it moving forward.
It is not the holy grail of Product Launch Magic Bullets.
It’s simply what we’d cover with you on two to four consulting calls if you called us and said “HELLLLLLLP!”.
It’s also much, much less expensive than two to four consulting calls. That’s why we made it.
The Slightly Longer Version That Includes Talk Of That-Which-We-Are-Not-Allowed-To-Speak-Of
We don’t know anybody out there who hasn’t tried to launch a product and had it fall short of expectations.
Sometimes sales come up a little short, and that’s disappointing. Sometimes sales aren’t anywhere near what you needed them to be, and it can be heartbreaking.
We understand that, because it’s happened to us at one time or another, too. (Yes, it does happen to everybody. Everybody.)
In fact, it’s one of the main reasons people hire us for consulting – a rough launch has left them reeling and not knowing what to do next. They’ve poured their heart, soul and time into creating a product and trying to launch it, but it just didn’t go the way that they’d hoped.
It’s really, really painful, and it can make you wonder if you’re cut out for this “selling things to people” thing.
If that’s happened to you, we can help. Your hard work need not go to waste. In the vast majority of cases, your launch is redeemable. That’s what we’re going to help you through in this book. Getting redemption for what you created and getting it out in the hands of the people who need it.
It’s going to be okay.
We’ll help you figure out what went wrong, how it can be fixed, and what to do next.
As you go through this book, you’re going to have your hand held as we step through all the things that could have gone wrong with your launch, so you don’t have to wonder anymore what you could have done differently.
(And speaking of that, we’re going to give you our complete permission to cut yourself some slack. Don’t read this book as an exercise for beating yourself up.
Launches are complex and challenging beasts, and if you haven’t spent years studying marketing and promotion, then you have no reason to kick yourself and say “I should have done better.” That helps no one.
Be nice to yourself, and use this as a chance to get yourself in the place for a better launch, not to kick yourself for not doing something right.
The answers to these questions do not go on your permanent record. You’re safe.)
The point of all this?
Regardless of how your launches have gone in the past, we’re going to work on making them better.
Business is a long game, and you have plenty of time to tweak and experiment and grow. Nobody gets rich quick, but we can start putting a little more money in your pocket soon, no?
So, the promise?
We’re going to create a safe place for you to figure out what factors affected your last launch, and some very specific guidance on what to do moving forward, so you can end up in a better place than you are right now.
Go ahead and pick up your copy of Relaunch, and we’ll talk about how we can make that happen together.
Click one of the links below to either:
a) browse the table of contents and read a sample chapter, or
b) order it and download it instantly.
Click here to read a Sample of this ebook.
P.S. – We regretfully cannot promise you that you will make 50 billion million dollars on your next launch, or that you will discover that elusive magic formula.
However, we can promise you our tried-and-true 30 day satisfaction guarantee. And, that you’ll get your bearings and not feel so damned freaked out about your next launch.
