The Rich Jerk Review: The Worst Book I’ve Ever Read

Hello, y’all. I know I said I’d be taking the week off from blogging but I have something very important to say.

Over the next little while, your favorite home business website will be rolling out some affiliate links. (For those of you who aren’t hip to the internet marketing jive, affiliate is code for commission.)

I won’t be whoring out anything I don’t already own. Hell, I won’t be whoring out anything I couldn’t give you a tutorial on. But the kids need Shiraz just as much as we do, and they’re reaching an age where we can’t water down the booze anymore.

If you ever buy anything through an affiliate link here and it sucks, send me an email and I will strongly consider giving you your money back myself.

My point is, I think it’s important to be objective when you’re reviewing stuff. I generally won’t post outright negative reviews because if I think it sucks I’m not going to waste my time and yours by writing about it.

However. (That’s a really big however.)

I read The Rich Jerk the other day. If you’re in my industry, you’ve heard of it. If you’re not in my industry, someone who IS in my industry will try to sell it to you at one point or another. It’s about making money online. I’d like to give you my review.

The Rich Jerk Ultimatum

If you buy The Rich Jerk after reading this review, you can’t come to my site anymore.

(If you’ve already bought it, you may stay. It’s hardly your fault it took me this long to read it.)

It’s not that it’s bad. I can handle bad. Everybody and their mama is writing info products these days, and statistically speaking, most of them suck. It’s that it’s evil. And wrong. And dirty.

Half the shit in that book will get your site banned from Google forever. The other half your kid could’ve figured out through Googling “make money online”.

For the love of all that is good and holy in this world, don’t buy this book.

There. Now when I say nice shit about stuff you’ll be more inclined to believe me and click my links.

Reader Comments

  1. Rich Jerk has always struck me as exactly identical to this:
    http://youreapoorloser.com/

    Sonia Simone on May 28th, 2008
  2. Um, thank you. I haven’t laughed that hard in a very long time. The problem with going out and reading a bunch of ebooks in order to review them is that you have to go out and read a bunch of ebooks in order to review them.

    Naomi Dunford on May 28th, 2008
  3. @ Sonia - Hahahah that is GOLD!!

    Sunili on May 28th, 2008
  4. @Sonia - Could you please post a review of the content being sold? I am a loser and my website doesn’t have cool graphics like that one. I NEED HELP!
    $7 for a guarantee of becoming RICH? Who wouldn’t do it? Except a loser, of course.

  5. Hey, where’s your affiliate link to this Rich Jerk? ;)

    Jarkko on May 29th, 2008
  6. Hmmm, yes, I’ve heard of this rich jerk guy. And because he calls himself a rich jerk, I figured the operative word was jerk and stayed away. Bah.

    @Sonia: that link was hilarious!! I sent it on!

    Steph on May 29th, 2008
  7. Ouch. The marketing dreck out there makes it difficult to find good stuff, and especially know what to pay for. Thanks for the head’s up. One of the many, many, many reasons that I love reading IttyBiz is the frank and brutal honesty; I really believe that I can trust you not to bullshit your readership. Thanks!

    Brenden Garrett on May 29th, 2008
  8. I’ve long been convinced that Internet marketers only sell stuff to other Internet marketers.

    Rob in Denver on May 29th, 2008
  9. @Sonia - If that eBook is as good as the sales letter I swear to [INSERT DEITY HERE] that I’ll buy it, print it out and frame it! Has to be completely done in felt pen though…

    @Naomi - You might as well put an affiliate link up here. It doesn’t matter how awful something is and how much you tell everyone to avoid it, someone will pay money to see for themselves (something to do with curiosity and cats) so you might as well make a few quid off it.

    I have a confession, I actually bought the rich jerk book a couple of years back (or at least I think it was that long, if it was over a week then it was AGES ago) and printed it out to read on fag breaks.

    Given that I took to wiping my arse with the printout pages I can’t really tell you if the book gets better towards the end, but if you print it on lousy paper then it can be quite convenient if your “caught short”

    That being said I could get my hands on quite a lot of toilet paper for $10 so it doesn’t even offer a cheap alternative.

    Greg on May 29th, 2008
  10. The content of the book might not be up to much but his branding has to be admired for standing out. Even if you don’t like it.

    John on May 29th, 2008
  11. Thank you! At least that is one book I don’t have to buy. My Amazon wish list is so long now that I will never be able to read everything there, much less be able to afford it all. Now, at least, I can rest assured that there is one book that I don’t need to read. ;)

    Now, which one should I read??

    Michael on May 29th, 2008
  12. Ummm…is it me or does the Rich Jerk mascot look a whole lot like Leisure Suit Larry? … Disturbing to say the least.

    *shudder*

    Jenny on May 29th, 2008
  13. He DOES look like Leisure Suit Larry!
    The whole persona is creepy.

    “I ain’t going to buy it!”

    Thanks Naomi.

    Pamela on May 29th, 2008
  14. I love honesty. People have sent me accounts and books to review that I thought were bad and I would just e-mail them back saying, Sorry, but this is not good. Not gonna spend time on a review.

    Now I have just learned an easier way to do it!
    Thanks Naomi!

    @Stephen on May 29th, 2008
  15. The one thing I will give RJ credit for is he’s got a clever way to capture attention. He buys keywords for guys like Dan Kennedy or Ken McCarthy (i.e. people who know what they are doing) and then positions himself effectively against that.

    Too bad he doesn’t follow up by having a product that’s worth a shit, but you can’t have everything.

    Sonia Simone on May 29th, 2008
  16. Your ultimatum made me (1) grin like an eejit (2) grateful that I never handed over moolah to the shiny shiny shysters of the IM world.

    Yep. You’re stuck with me now, Naomi. I’m never leaving.

    Sally J. on May 29th, 2008
  17. Endorsed or not, you do realize by mentioning the Rich Jerk you are giving it PR which is far more valuable than advertising. Hell, after reading your ultimatum, I’m tempted to read it now just to see which of the banable (is that a word?) actions are suggested.

    Guerilla Marketing on May 29th, 2008
  18. OMG Sonia that was hilarious!!!

    Janice C. Cartier on May 29th, 2008
  19. I wish I could remember where I found that link–probably Twitter. It is so right on.

    Sonia Simone on May 30th, 2008
  20. I bought the rich jerk about three years ago when I was in book buying mode. I have quite a collection and out of all the noise there were perhaps five of them that were useful.

    Monika Mundell on May 30th, 2008
  21. Aren’t the Rich Jerk’s tips on how to make your Adword Ads stand out from the crowd useful? I thought they were.

    The book is old now so yes the Adwords abitrage should not be used any more i.e. using cheaper PPC networks to drive traffic to Adsense monetized pages. At the time it was published, I believe that the tips were not readily available online in blogs.

    Tool products rather than informational e-books are much more likely to be worth buying now IMHO

    Mr MultiVar on June 1st, 2008
  22. I’ve subscribed to the RJ’s email newsletter for quite some time (I subscribe to a ton of these things–it is immensely educational, but not in the way that you’d think). Over time, they have grown more desperate-sounding and shrill. The mildly clever “jerk” marketing angle is its downfall: everyone sees it as a marketing act. In other words, nobody believes it.

    Michael Martine on June 3rd, 2008
  23. I try to look at the rich jerks website and it comes up with banned, does anyone else get this? also his ebook sucks and you can get his crappy ebook for free anyway if you look hard enough

    Aus on June 19th, 2008
  24. Hey guys..

    I bought the rich jerk probably just last week - I’m genuinely gonna write some reviews soon. D*AMN it IS banned.. and he DOES look like Leisure Suit Larry…

    I find his words too offensive anyway and like.. I got a call from some representative from therichjerk promising to guide me to get rich…and like.. gives me an idea I’ll spend between 5 - 7K or something because it ‘make sense’..

    You serious? that so does NOT make sense.. and like.. his cloaking cost him just a little over 2K.. and that stuff actually contribute to his site getting banned….

    I reckon that’s just another scam way so he can make up for the income he’s lost on his banned website.. gee

    Miss Sal on July 22nd, 2008
  25. Anyone wanting to read the rich jerks book someone put it up on scribd.com this is the updated version

    REPEAT I DID NOT PUT IT ON THERE

    Aus on August 8th, 2008
  26. [...] However, you have no way of knowing how far that information travels. I wrote a short and scathing review of Rich Jerk. Maybe you read it. Now, what’s going to happen if someone you like says, “I’m thinking of [...]

    How To Write An Ebook | IttyBiz on August 22nd, 2008

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