(Weird, too-much-information insight into the inner workings of my mind… so, a while back, Sonia Simone told me that Certain Internet Marketers have “scratch and dent” sales on digital products. Basically, they’re the kind of fake sales that exist for no other reason than to sell a bunch of stuff. I thought I would call this the Scratch and Dent Sale because, well, it’s hilarious. Also because your stuff is sort of scratched and dented.

Then I realized that I had planned to do a sale for Jamie’s birthday, which is Saturday. So I thought I could make this the Jamie’s Birthday Sale. But a sale can’t have two names, so I thought about calling it… the Scratching Jamie’s Dent Sale.

For obvious reasons, I decided against that. But I thought you’d like to know.)

I was supposed to write the copy for this blog post before I went on vacation. Then I went shopping for boots instead. (For the record, ladies, yes. You were right all along. Happiness is rouched ankle boots in gunmetal grey.) So what was supposed to be a finely tuned sales copy machine has turned into, well, me telling you about my boots. (Oh my GOD, the boots.)

Right. Yes. Where were we? YES! Sale!

Once upon a time, we put out a product called Marketing 101. (I didn’t link that because I don’t want you to go there yet. You have to read the story first.) It was for two main groups of people:

1.) People who didn’t get the concepts of marketing. (“Um, isn’t a USP the thing I plug into my laptop?”)

2.) People who got the concepts of marketing but didn’t know how to use the knowledge. (“Yes, I know what a USP is. But what the hell is mine?”)

The people who bought it also got a copy of Marketing School, the unreleased follow up to SEO School. (Very similar, but instead of being about SEO, it’s about marketing. Because we’re subtle like that.)

Except they didn’t, because I didn’t finish it. It sat there, being 90% done, and looking at me incriminatingly from my desktop. I had sophomore angst. I just couldn’t get it the way I wanted it. I hated every word of it. I never said what I wanted to say, and I wasn’t going to send out a crappy, un-me book.

Anyway, I redid it, start to finish. It’s done. And it’s really fucking good.

Long story short – sorry, I’m really distracted by my boots here – we decided to rerelease the whole kit and caboodle at the original el-cheapo price. Marketing School and Marketing 101, for $97. (Marketing School goes on sale Monday for $49, and Marketing 101 is $197.)

This is where the catch goes.

The non-spiffy PDF of the ebook is available right now. It is what happens when Megan takes my Word document and right clicks “save as PDF”. No naked girls, no cute little sidebars.

The non-spiffy recordings are available now. They’re what happens when I record myself talking for a while.

The spiffy ebook and recordings (complete with a fucking JINGLE) are available Monday.

If you are willing to buy this week instead of next, you can get more than half off. You’ll still get the spiffy versions. You’ll just get them on Monday. (In fact, if I were you, I’d buy today and completely forget about it till Monday. Jingles! Sidebars! Worksheets! Professionally edited audio!)

Non-spiffy now. Awesome Monday.

The sale goes till Friday.

If you agree that saving $149 and learning how to stop sucking at marketing is a good idea, click this pretty little link right here.

Now I’m going to go make out with my boots.