SEO School Is Back In Session

SEO is scary. I get it.

Maybe you’re just starting your small business. Maybe you’ve had it going for a while. Maybe you don’t even call it a business — you’re just trying to make a little extra money.

But it feels like everybody is doing better than you are.

It feels like there’s so much you need to learn before you can even start to catch up. Everybody’s trying to sell you something insanely complicated and you’re not ready for that. They’re selling memberships to sites you don’t even know if you have time to check out and 300 page tomes you’ll never be able to read, let alone understand.

It’s overwhelming and it feels totally pointless.

I’ve been there. When I started IttyBiz, I did it on about four days notice. I had no website. I didn’t have a designer, let alone a design. I hadn’t even bought my domain name yet. But then I got chosen to be the main sponsor in a giveaway on the Problogger website.

40,000 people were about to see my website, and it didn’t exist yet.

I scrambled and came up with the best thing I could in the time I had and crossed my fingers. I knew NOTHING. I was just an offline marketing consultant trying to make a go of it online.

I was willing to pay whatever it took to learn what I needed to about getting my website organized, but there wasn’t any information to be found.

All of the ebooks were either FOR experts who already knew the basics or BY experts trying to sell me something huge. Everybody had a bias, and it was impossible to tell the good information from the bad. (Plus, there was a startling lack of ninjas.)

The thing about SEO is that there are no absolutes. Google never came out and said “This is how it’s done, baby!” and because of that, nobody is able to say they have the definitive answers. (If someone does tell you they have the definitive answers, run away and bring your credit cards with you!)

As I went along, I spent a lot of money and a lot of time figuring out SEO. I’ve created this website and a few others and after a long learning curve, they started doing what I wanted them to do. I started getting the traffic. I started making the sales.

If you don’t already know me, I’ll give you a little bit of background. I’m a home business marketing consultant. I help people who run businesses with fewer than five employees create dynamic marketing campaigns on the cheap. My clients are broke. They hire me because I know how to market businesses and websites without paying a fortune.

They’re nice, normal people with crappy bosses and busy toddlers and annoying parents and they don’t have the money or the time to screw things up.

As my business moved forward, I started getting the same questions over and over.

What is SEO?

How can I get more search engine traffic?

Is there anything I can do to improve my rank in Google?

Should I hire an SEO consultant?

Somebody told me they could guarantee me a spot on the front page of Google. Should I hire them?

I realized that things hadn’t changed since I was in their spot. There still wasn’t enough information. Lots of people are out there going, “What? I don’t get it.”

That’s why I wrote SEO School. To help small businesses with even smaller budgets get a jump start on the search engines and start seeing results faster than they could get any other way.

Ever since Aaron Wall joined Teaching Sells and four months later transformed his profitable SEO Book into an interactive training program, there’s been a void in the “SEO ebooks you can trust” market.

While I’m sure there are others, I haven’t read those… but I have read SEO School and it’s solid. If you’re looking to eliminate the confusion and contradiction that inevitably surrounds the SEO field, SEO School is worth buying.

Brian Clark, Copyblogger.com

It’s written for normal people - you don’t have to be a techie or a marketing geek. And it’s full of advice you can act on right away. No Magic 8 Ball required. Not magic beans. Not games. Not super secret tricks you have to spend thousands of dollars to learn. Just some straightforward techniques that put you in the best light and that let the search engines know what you’re doing.

Playing games with Google is like playing games with the IRS. If that’s your idea of a good time, ok, but I’m a little more risk-averse than that.

Sonia Simone, RemarkableCommunications.com

I never really considered doing much SEO on my site because I didn’t want to devote all that time to learn the ins-and-outs of Google’s secret rules for ranking well … especially knowing that Google will change the rules anytime it feels like it … and all that studying might be for nothing.

I’m not going to spend 50 hours honing my SEO skills. It’s just not in the cards for me. But what I really like about SEO School is that it let me get a huge SEO payoff with just an hour’s reading. How? It goes step by step through the most important thing an SEO beginner needs to know: how to stop making the simple, innocent mistakes that screw up your SEO in the first place.

Dave Navarro, RockYourDay.com

Here are some of the things you’ll learn in SEO School:

How to figure out what you want to rank in Google for (it’s not what you think)

How to maximize the number of people searching for your keywords while minimizing your competition

When you want to optimize, and when you don’t

Where to find free tools — what you should pay for and what you shouldn’t

What to do about the Google sandbox

How to get creative with your SEO — it’s not just stuffing a bunch of keywords in and crossing your fingers

How to tell whether your niche is profitable — will you ever be able to rank for what you want?

Black Hat SEO vs. White Hat SEO — it’s not just for Westerns anymore

How to capitalize on long tail search terms — the ones that the big guys aren’t even trying for

Competition reconnaissance — how to know what you’re up against (Hint: ninjas are involved.)

In addition to the background stuff, you’ll come away with concrete, actionable ideas for what you can do to improve your Google ranking TODAY:

8 critical optimization tricks you can start using on your own site right now. Even if you don’t know anything about SEO. Even if you don’t know anything about websites.

6 ways to maximize the power of your inbound links, the thing Google looks at first

There are also two special sections at the end:

For Bloggers Only:

The 3 reasons you NEED a blog, even if you can’t write

7 blog-specific ways to improve your SEO

The Future of Google:

What to know and do now so you don’t have to redo this stuff again every six months for the rest of your life.

Keep in mind, SEO School will not turn you into an SEO consultant — that’s not the point. It does not have all the answers and it can’t teach Google a thing or two. But it has a lot of the answers — enough to get you on your way to better rankings and more sales.

SEO School is not expensive. It’s less than forty bucks.

SEO School has no scary words. Both my father, aged 70, and my son, aged 9, have read and understood it. (I took the dirty words out for both of them.)

SEO School has all you need, all in one place. One of the hardest things about online business is figuring out who to trust. One person tells you one thing, another person tells you the opposite, but the blog posts were six months apart and you don’t know what’s true anymore. It’s easier to sit around and be confused than do something that might be wrong. SEO School isn’t like that. It has simple, step by step instructions in one complete resource.

SEO School is up-to-date. It was written in Summer 2008.

SEO School is not overwhelming. I didn’t artificially inflate the page count by explaining the origins of the internet (it’s a series of tubes, in case you’re interested) or waste 15 pages showing you screenshots of how to log in to your content management system. I even tell you when it’s OK to skip a section.

SEO School is accessible now. It does not promise that if you sign up as a member you can learn all you need to know over the next eight months. Grab yourself a drink and start reading and you can be implementing tips within a few hours. A couple days if you’re busy.

“When I’m deep in marketing-my-business mode, I spend a lot of time looking for a missing piece. Usually it’s an area where I kinda know what I’m doing but there’s some part that’s not working.

And then I don’t buy the stuff that is supposed to solve this problem because so much out of what’s out there is coated in slimy sleaze on a page full of highlighter and typos. Or occasionally I do buy something but then I have to go take a shower.

So when I heard you were putting out this ebook thing … well, there’s no good way to describe the excitement but it was huge. Someone who totally knows their stuff, is so not a jerk, and actually cares about helping me is going to give me SEO help? Joy-jumpingly great. Now just make an ebook for everything else you know and I’ll never have to buy anything from anyone else ever again.”

Havi Brooks, FluentSelf.com

Even if this book was, say, $99, it would be worth it. I was completely delighted with SEO School. It was a hoot, and if you feel like SEO is out of your league, this book explains everything.

Michael Martine, Remarkablogger.com

As with anything we do here at IttyBiz, if you don’t like what you get, I’ll give you your money back and I won’t be a pain in the ass about it. You don’t risk a penny by doing this.

If you’re not happy, you can get a fast refund, with no questions asked, just by returning the ebook to me. Seriously, no questions asked. One guy returned it because it had too much swearing, but I didn’t ask him — he just told me.

To order, just click the button that says “Add to cart”. You are literally seconds away from having this amazing ebook in your hands. And you can see for yourself what all the fuss is about.

Thank you,

Naomi

P.S. Have you noticed how every sales page on the internet has a P.S. at the bottom? That’s cause it’s the most frequently read part of a sales page after the headline. Normally there’s a threat here that if you don’t buy now, the puppy gets it.

Don’t worry, the puppy doesn’t get it. I don’t even have a puppy, thank God. But if you DO buy now, you’ll get a pretty huge discount on Marketing School when it comes out. Did I say “when it comes out”? Nuh-uh. You’re going to get it BEFORE it comes out. Very hush-hush right now, but trust me. It’s gonna be big.

SEO School now. Marketing School when you’ve had the chance to whip your SEO into shape. Grab ‘em before I change my mind.

By Naomi Dunford