My industry is legendary in it’s exclusiveness, but also has ‘outsider hits it big” lore, so my Potential Client’s demo is “Dreamer.” (This is not how THEY define themselves, that’s different, and often unrealistic.) SO I must tap that NEED they have to ‘fulfill their dreams’ and offer support in their quest.

I suspect this is different than assembling the stats that this post discusses, but it’s the first thing that seems to define my (existing) clients. If I were to aim for a new demo (like “industry execs in their first real job”) I would have to gather the stats, get in their over-priced shoes, and think about their fears, needs, tools, goals, etc. Oh right, I WAS them… will that make it easier or harder since the world has changed so much since I (and dinosaurs) roamed this town?

THANKS for the great brain teasers.

It’s around this time I realize I spend more time chasing my tail and getting nothing done than I do coming up with a target market.

@ Erin – Shit. Now I have to write an e-book. Thanks a lot.

going past just the who and breaking it down into parts that make up the who. makes total sense. so simple.

have you thought about going for a nobel prize? “an inconvenient bottle of wine: the key to master marketing”

“Get in the shoes of your target demographic. (This, by the way, is very different from getting in the pants of your target demographic. That’s a different blog post. In fact, that’s probably a different blog.)”

*snicker* As informative as the post was, this is my favorite part. ;)

P.S. Drink more wine – they say it’s good for your heart, after all.