Comments on: The Big, Bad Bandwagon of Vagueness and Lameness http://ittybiz.com/the-big-bad-bandwagon-of-vagueness-and-lameness/ Marketing for Businesses Without Marketing Departments Fri, 30 Jul 2010 21:44:21 +0000 hourly 1 http://wordpress.org/?v=abc By: Mark Silver http://ittybiz.com/the-big-bad-bandwagon-of-vagueness-and-lameness/#comment-3337 Mark Silver Sat, 22 Mar 2008 15:11:14 +0000 http://ittybiz.com/the-big-bad-bandwagon-of-vagueness-and-lameness/#comment-3337 Naomi- I switched from Safari to Firefox, with a new RSS feed reader, and somehow fell off the ittybiz bandwagon. Drat. Anyway, I enjoyed this post, and it caught my eye especially because I have a challenge on my site: <a href="http://www.heartofbusiness.com/thechallenge" rel="nofollow">The Remembrance Challenge.</a> I think most things like this are totally lame, but of course I don't think mine is, in the most and best of self-center ways. :) But I did take a lot of time thinking about it- am I doing this just to hook people? Or is there some benefit to taking a challenge? In this instance i decided that I was trying to help people cultivate a habit of STOPPING, connecting in their heart, and just generally not running themselves ragged as they work their businesses. Anyway, aside from blatant self-promotion, this run-on comment is merely to say: I agree, and I'm glad to have remembered to add your feed back. Naomi-
I switched from Safari to Firefox, with a new RSS feed reader, and somehow fell off the ittybiz bandwagon. Drat.

Anyway, I enjoyed this post, and it caught my eye especially because I have a challenge on my site: The Remembrance Challenge.

I think most things like this are totally lame, but of course I don’t think mine is, in the most and best of self-center ways. :)

But I did take a lot of time thinking about it- am I doing this just to hook people? Or is there some benefit to taking a challenge? In this instance i decided that I was trying to help people cultivate a habit of STOPPING, connecting in their heart, and just generally not running themselves ragged as they work their businesses.

Anyway, aside from blatant self-promotion, this run-on comment is merely to say: I agree, and I’m glad to have remembered to add your feed back.

]]> By: Muse Experiment Part 1: Four-Hour Work Week Daily | The Growing Life http://ittybiz.com/the-big-bad-bandwagon-of-vagueness-and-lameness/#comment-3162 Muse Experiment Part 1: Four-Hour Work Week Daily | The Growing Life Sat, 15 Mar 2008 08:57:04 +0000 http://ittybiz.com/the-big-bad-bandwagon-of-vagueness-and-lameness/#comment-3162 [...] Note: 4 out of 5 pediatricians recommend The Growing Life. Click here to subscribe. (Credit: IttyBiz) [...] [...] Note: 4 out of 5 pediatricians recommend The Growing Life. Click here to subscribe. (Credit: IttyBiz) [...]

]]> By: bill http://ittybiz.com/the-big-bad-bandwagon-of-vagueness-and-lameness/#comment-3158 bill Fri, 14 Mar 2008 16:43:03 +0000 http://ittybiz.com/the-big-bad-bandwagon-of-vagueness-and-lameness/#comment-3158 I'm always taken by the ones that say If We Don't Deliver What We Promise in 30 Days...we'll give you 30 days free! Or the thing I heard years ago to the effect that if you are not satisfied, return the unused part of the product, and we'll refund the unused part of your money. I’m always taken by the ones that say If We Don’t Deliver What We Promise in 30 Days…we’ll give you 30 days free! Or the thing I heard years ago to the effect that if you are not satisfied, return the unused part of the product, and we’ll refund the unused part of your money.

]]> By: Julie http://ittybiz.com/the-big-bad-bandwagon-of-vagueness-and-lameness/#comment-3156 Julie Fri, 14 Mar 2008 12:04:40 +0000 http://ittybiz.com/the-big-bad-bandwagon-of-vagueness-and-lameness/#comment-3156 This reminds me of a billboard I saw in Florida some time back. It was for a vasectomy clinic that "guaranteed results - or your money back!" Well, I've got news for you: if a vasectomy failed, I'd want more than the surgical fee back. How 'bout the cost of raising a little rascal for the next 18-20 years? Now that'd be a true "money back" guarantee. :-) This reminds me of a billboard I saw in Florida some time back. It was for a vasectomy clinic that “guaranteed results – or your money back!” Well, I’ve got news for you: if a vasectomy failed, I’d want more than the surgical fee back. How ’bout the cost of raising a little rascal for the next 18-20 years? Now that’d be a true “money back” guarantee. :-)

]]> By: Rachelle Matherne http://ittybiz.com/the-big-bad-bandwagon-of-vagueness-and-lameness/#comment-3155 Rachelle Matherne Fri, 14 Mar 2008 05:26:36 +0000 http://ittybiz.com/the-big-bad-bandwagon-of-vagueness-and-lameness/#comment-3155 @James: "Digestive transit." That's a new one on me! @James: “Digestive transit.” That’s a new one on me!

]]> By: David @ PostcardPerfect http://ittybiz.com/the-big-bad-bandwagon-of-vagueness-and-lameness/#comment-3154 David @ PostcardPerfect Fri, 14 Mar 2008 04:34:45 +0000 http://ittybiz.com/the-big-bad-bandwagon-of-vagueness-and-lameness/#comment-3154 One of my favorite commercial intros is "everyone is talking about." No, no they aren't. Sorry. Way to blow creditability in the first 2 seconds of the spot. One of my favorite commercial intros is “everyone is talking about.”

No, no they aren’t. Sorry. Way to blow creditability in the first 2 seconds of the spot.

]]> By: James Chartrand - Men with Pens http://ittybiz.com/the-big-bad-bandwagon-of-vagueness-and-lameness/#comment-3153 James Chartrand - Men with Pens Thu, 13 Mar 2008 21:36:43 +0000 http://ittybiz.com/the-big-bad-bandwagon-of-vagueness-and-lameness/#comment-3153 @ Sonia - As long as it's not MenwPens Writes Bollocks, I'll support you all the way. @ Sonia – As long as it’s not MenwPens Writes Bollocks, I’ll support you all the way.

]]> By: Sonia Simone http://ittybiz.com/the-big-bad-bandwagon-of-vagueness-and-lameness/#comment-3152 Sonia Simone Thu, 13 Mar 2008 21:35:07 +0000 http://ittybiz.com/the-big-bad-bandwagon-of-vagueness-and-lameness/#comment-3152 @James, I'm going to start a band and call it Metal-Porn Bollocks. That is all. @James, I’m going to start a band and call it Metal-Porn Bollocks.

That is all.

]]> By: reid http://ittybiz.com/the-big-bad-bandwagon-of-vagueness-and-lameness/#comment-3151 reid Thu, 13 Mar 2008 21:17:45 +0000 http://ittybiz.com/the-big-bad-bandwagon-of-vagueness-and-lameness/#comment-3151 My favorite is the herpes ~ whitewater rafting correlation. Brilliant! My favorite is the herpes ~ whitewater rafting correlation. Brilliant!

]]> By: Chris Guillebeau http://ittybiz.com/the-big-bad-bandwagon-of-vagueness-and-lameness/#comment-3150 Chris Guillebeau Thu, 13 Mar 2008 20:21:15 +0000 http://ittybiz.com/the-big-bad-bandwagon-of-vagueness-and-lameness/#comment-3150 I agree that the vague challenges and guarantees are silly, but I think the marketing goal is pretty clear: get people to adopt a new habit (hence many of the challenges are 21 or 30 days) and then they're committed to being a regular customer. The guarantee is vague because so few people take the sponsors up on it. And they don't care about the reasons of those who do, because of the silent majority who either continue as regular customers or just as occasional customers. Otherwise, I agree that vagueness is lame. :) I agree that the vague challenges and guarantees are silly, but I think the marketing goal is pretty clear: get people to adopt a new habit (hence many of the challenges are 21 or 30 days) and then they’re committed to being a regular customer.

The guarantee is vague because so few people take the sponsors up on it. And they don’t care about the reasons of those who do, because of the silent majority who either continue as regular customers or just as occasional customers.

Otherwise, I agree that vagueness is lame. :)

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