We have something for you!
(I totally said that in a sing-song voice, by the way. But you knew that.)
Since back to school season is just around the corner, we thought we’d send you back to school.
At IttyBiz, you can attend school in bed.
Or all three – we don’t judge. We’re all friends here.
For your schooling pleasure we have something wonderful for you, and it is…
… drumroll, please…
How To Not Screw It Up
We are pleased to present a new line of small classes that cover the six things all of your competition is screwing up.
I don’t care if you are a political columnist…
or a fine art photographer…
or a mental wellness coach…
or a mime.
Show me your competition and I’ll show you where they’re screwing these babies up.
YOU, however, have an opportunity today to NOT SCREW THEM UP!
Wanna know what they are?
Of course you do.
1. How to Not Screw Up Social Media
There are two reasons to use social media.
Do you know what they are?
You get to choose one of them.
Do you know what yours is?
Not yet, you don’t. But you will soon.
From The Class:
Connecting and sharing in social media allows you to capitalize on an existing platform – but you must follow that platform’s rules. You can’t sell at a Mormon church the way you’d sell at a pool hall. Doesn’t work.
It’s not *wrong*. This is not a list of 7 Top Tips To Avoid Becoming A Social Pariah. It’s not a moral issue.
It’s about figuring out the guidelines and following them.
Also keep in mind, people WILL NOT SHARE what they will not admit to reading in a public auditorium – the audience of which is made up of their high school boyfriend, their mother, their pastor, and Mike from accounting. If you write a blog about wife sharing, your shares will be disproportionately low compared to sales. If you write a blog about DIY home decorating, the reverse is true. Them’s the breaks.
2. How To Not Screw Up Your Blog
Some things you don’t want people to say about your blog:
Weak. Banal. Boring. Way too salesy.
One thing you REALLY don’t want people to say about your blog:
[Get the class, silly. It tells you this AND how to avoid it.]
From the class:
An important question you have to ask yourself here is, “How much am I willing to sell out?”
I assume you’re taking an IttyBiz class because you’re in BIZ. This is a commercial venture. Decide how commercial you’re going to be now so you don’t waffle around. Are you shilling, or are you not? There’s no wrong answer.
Well, there’s one wrong answer, and that’s known in the industry as “stunned and confused silence”.
When you internally commit to where you sit on the sell-out-o-meter, then you can plan and create content that dovetails with your products or services. The happy little spot in the middle of the Venn diagram can be yours. Let’s find that together now.
3. How To Not Screw Up Your Launch
So, what’s the difference between a launch and a release, anyway? Do you HAVE to do a launch? (Answer: no.) Which one is right for your baby? And how do you do it without looking like *them*? Or, God forbid, *becoming them*?
It happens, you know. More often than you’d think.
Let’s make sure it doesn’t happen to you.
From the class:
Launches and releases have five parts. None of them are hard.
I explained this to my mother and she got it. I promise you – this is not overwhelming. I will hold your hand. Dave will drink tea with you. We will figure out your launch together.
A launch or release is simply the act of getting your baby out of your basement and into the world. People far dumber than you have successfully released products and services far worse than yours. We will make this easy. Promise. :)
4. How to Not Screw Up Your Marketing Calendar
Ahh, the marketing calendar. Did you know that this is one of the most common questions we get? The marketing calendar FELLS the average ittybiz owner.
But it doesn’t have to.
Wanna know how to whip up a years’ worth of marketing and promotions planning in between lunch and recess?
We’ve got you covered.
From the class:
If you haven’t figured out what you’re doing, you don’t really know what you’re doing, do you? And if you don’t know what you’re doing, would you agree that maybe there’s a chance your buyers can tell?
The marketing calendar isn’t about creating the perfect spreadsheet of death and doom and destiny. It’s about getting your shit together. It’s about killing feast-or-famine once and for all.
Once and for all, yo.
5. How to Not Screw Up Your List
Hee hee. The List. The List makes me giggle. You know that if you don’t get your List right then all the baby unicorns cry, right? And the puppies too?
(I’m kidding, by the way.)
The list isn’t about getting it Right or getting it Wrong. It’s not about following some crazy formula or putting a Very Special, Blessed By The Marketing Pope Opt-In Box in juuuuuuust the right place.
It’s about consciously deciding, right now, that you’re not going to foolishly waste opportunities anymore. It’s about deciding – yes. You’re going to make the little, tiny changes that will help you connect with and woo and delight your potential buyers.
You will not die if you don’t get the list right. The unicorns and the puppies won’t cry. But if you don’t identify where you’re falling victim to common screw-ups, you are wasting a lot of your time.
We can help you avoid that.
From the class:
Repeat after me:
“The list is not a magical, mystical being. The list is not the griffin, or the unicorn, or the boots in the right color, the right height, and the right size – on sale.
It’s just a list.”
It’s a trade – like stickers, or baseball cards. I’ll give you this, you give me that. I’ll give you X, you give me your contact information.
This is not scary.
If you can convince a kid to clean a room, if you can teach a dog to sit, if you can trade stickers – you already have all the skills you need to build a list.
6. How To Not Screw Up Your Pricing
If I had a nickel for every time someone came to us hyperventilating about pricing, I wouldn’t have to price anything ever again. We would all live in Communist utopia and nothing would cost a dime.
Pricing is NOT about “charging what you’re worth”.
Pricing is NOT about talking to your spirit angels to find the pricing of your heart.
And it is NOT about complicated machinations, panic attacks, and retching a little when you see what some guru is trying to force you to charge.
Want to know what it IS about?
From the class:
Most advice about pricing is telling you that you have to charge a lot of money. I don’t agree. I think pricing is about finding the sweet spot – what you’re comfortable accepting and what they’re comfortable paying. It’s not harder than that.
It’s just about finding the fair trade.
Remember when you told your brother that you’d do his history essay if he mowed the lawn for you? Or you’d clean his room if he let you watch the season finale of the Brady Bunch that night?
That’s pricing. No more to it than that, baby. Decide on the price, then we help you present it in a way that it seems like the most reasonable thing in the world.
Big deep breath now. Ahhhhhh. That wasn’t so hard, was it?
How all of this gets in your gorgeous hands
Once you order the How To Not Screw It Up Bundle, you’ll be taken to a special, password-protected page where you’ll come get your downloads for each class.
What each class is like:
- Each class comes in audio and written format.
- There will be a handy printable reference sheet for you to keep around after you’ve listened or read the class.
- Each class is broken up into four sections:
- The Point, where we fill you in on exactly what it takes to not screw it up,
- The Practices, where we lay out the “how” of “how to do it right to begin with”,
- Common Screw Ups, where we go into detail about the simple ways most people shoot themselves in the foot, and
- Insider Tips, which is where we give you very specific tactics that will, well, help you a lot.
After going through these classes, you’ll have the groundwork for how to do it right and how not to screw it up.
Once and for all.
So, a quick recap of what you’re gonna get.
When you enroll in the back to school sessions with IttyBiz, you’re going to get these classes:
Here’s how to order the
IttyBiz “How Not To Screw It Up” Bundle
This is generally the place where people say “buy right now or the puppy gets it.” But, as you can see, the puppy is just fine. He’s a happy puppy.
You know why? He knows that you’re about to learn exactly how not to screw up these six areas of your ittybiz. Which means you’ll be able to buy premium kibble. Or cat toys if you don’t have a dog. Or nice dinners out with your partner, if you don’t have a cat. And if you don’t have any of those, you can at least support your favorite vice. It’s up to you.
Six classes that will make you laugh, cry, and love again, all for
$99 $59. That ain’t bad.
Click below to get started.