Comments on: The Magical Powers of Swag – A Primer http://ittybiz.com/the-magical-powers-of-swag-%e2%80%93-a-primer/ Marketing for Businesses Without Marketing Departments Wed, 17 Mar 2010 20:34:33 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Bead Supplies http://ittybiz.com/the-magical-powers-of-swag-%e2%80%93-a-primer/#comment-15280 Bead Supplies Fri, 05 Mar 2010 22:31:57 +0000 http://ittybiz.com/the-magical-powers-of-swag-%e2%80%93-a-primer/#comment-15280 Can you point me in a useful direction about what the rules are about making "stuff" from a book or instructions and then selling it? Is the design copyrighted? Or is just the text copyrighted? What are the legal liability issues I need to be aware of when using <a href="http://www.artisticbeading.com/" rel="nofollow">beading techniques</a> and designs from a book or printed page? In general, any design that is published in a book is considered copyrighted. The reader CANNOT reproduce the designs in the book for sale UNLESS it is explicitly stated in the book that the reader can do so or that the design is considered public domain. In general you should get explicit written permission from the author/designer of the book/design before you use their design in your product. The author or designer may do one of the following: 1) not grant permission, 2) grant permission with commission & recognition, 3) grant permission with recognition but no commission. I don't believe that any law is violated if you are only reproducing a design for personal wear, but I am no lawyer so don't quote me on that one. Can you point me in a useful direction about what the rules are about making “stuff” from a book or instructions and then selling it? Is the design copyrighted? Or is just the text copyrighted? What are the legal liability issues I need to be aware of when using beading techniques and designs from a book or printed page? In general, any design that is published in a book is considered copyrighted. The reader CANNOT reproduce the designs in the book for sale UNLESS it is explicitly stated in the book that the reader can do so or that the design is considered public domain. In general you should get explicit written permission from the author/designer of the book/design before you use their design in your product. The author or designer may do one of the following: 1) not grant permission, 2) grant permission with commission & recognition, 3) grant permission with recognition but no commission. I don’t believe that any law is violated if you are only reproducing a design for personal wear, but I am no lawyer so don’t quote me on that one.

]]> By: koozies http://ittybiz.com/the-magical-powers-of-swag-%e2%80%93-a-primer/#comment-12893 koozies Fri, 04 Dec 2009 07:07:53 +0000 http://ittybiz.com/the-magical-powers-of-swag-%e2%80%93-a-primer/#comment-12893 HI! Thanks for coming. I’m glad you liked the book. Charlie rules. And I’ll repeat, YOU’RE NOT BROKEN. HI! Thanks for coming. I’m glad you liked the book. Charlie rules. And I’ll repeat, YOU’RE NOT BROKEN.

]]> By: Cassie http://ittybiz.com/the-magical-powers-of-swag-%e2%80%93-a-primer/#comment-10180 Cassie Fri, 24 Jul 2009 15:24:13 +0000 http://ittybiz.com/the-magical-powers-of-swag-%e2%80%93-a-primer/#comment-10180 I don't know how I ended up at this page but I'm glad I did - I've LOL'd - for real - 3 or 4 times and got some swag advice to boot! Off to see the rest of the blog... I don’t know how I ended up at this page but I’m glad I did – I’ve LOL’d – for real – 3 or 4 times and got some swag advice to boot! Off to see the rest of the blog…

]]> By: daniel molano http://ittybiz.com/the-magical-powers-of-swag-%e2%80%93-a-primer/#comment-9418 daniel molano Tue, 14 Apr 2009 22:43:29 +0000 http://ittybiz.com/the-magical-powers-of-swag-%e2%80%93-a-primer/#comment-9418 you know using sh** really doesnt give you any credibility or make you sound very intelligent at all. you know using sh** really doesnt give you any credibility or make you sound very intelligent at all.

]]> By: RK http://ittybiz.com/the-magical-powers-of-swag-%e2%80%93-a-primer/#comment-9411 RK Mon, 13 Apr 2009 19:34:01 +0000 http://ittybiz.com/the-magical-powers-of-swag-%e2%80%93-a-primer/#comment-9411 Hi -- I'm a handspinner and weaver, but I also knit, bead ... yeah, I'm one of those "artsy" folks. I'm not sure what would make good gifties/swag. A tape measure might be good for people who buy my yarn, but for the other things...no idea. Hi –

I’m a handspinner and weaver, but I also knit, bead … yeah, I’m one of those “artsy” folks. I’m not sure what would make good gifties/swag. A tape measure might be good for people who buy my yarn, but for the other things…no idea.

]]> By: Andrew King http://ittybiz.com/the-magical-powers-of-swag-%e2%80%93-a-primer/#comment-6492 Andrew King Sun, 22 Jun 2008 12:50:03 +0000 http://ittybiz.com/the-magical-powers-of-swag-%e2%80%93-a-primer/#comment-6492 I have been preaching the church of the Pen, Paper and Postage for several years. I realized on day a while back when I was emailing my wife from across the house that society was in trouble. From the marketing end, creating an emotional response, creates business. When you open up a mailbox full of credit card application's and drug store FSI's, seeing an envelope or package generates a smile and a simple question, "Who was this that thought of me?". In our culture of "life at the speed of now" and where we spent more quality time with a Blackberry then our friends, creating a simple connection with a pen can have tremendous results. I have been preaching the church of the Pen, Paper and Postage for several years. I realized on day a while back when I was emailing my wife from across the house that society was in trouble. From the marketing end, creating an emotional response, creates business. When you open up a mailbox full of credit card application’s and drug store FSI’s, seeing an envelope or package generates a smile and a simple question, “Who was this that thought of me?”. In our culture of “life at the speed of now” and where we spent more quality time with a Blackberry then our friends, creating a simple connection with a pen can have tremendous results.

]]> By: More Fab Swag From Capella U. [Micropost] | Big Bright Bulb http://ittybiz.com/the-magical-powers-of-swag-%e2%80%93-a-primer/#comment-6114 More Fab Swag From Capella U. [Micropost] | Big Bright Bulb Thu, 12 Jun 2008 11:46:47 +0000 http://ittybiz.com/the-magical-powers-of-swag-%e2%80%93-a-primer/#comment-6114 [...] it totally passes the IttyBiz Test of Great Swag: relevant, appropriate, attractive, practical, coordinating, and “not [...] [...] it totally passes the IttyBiz Test of Great Swag: relevant, appropriate, attractive, practical, coordinating, and “not [...]

]]> By: The Holy Grail of Swag | Big Bright Bulb http://ittybiz.com/the-magical-powers-of-swag-%e2%80%93-a-primer/#comment-3557 The Holy Grail of Swag | Big Bright Bulb Mon, 31 Mar 2008 01:39:10 +0000 http://ittybiz.com/the-magical-powers-of-swag-%e2%80%93-a-primer/#comment-3557 [...] doesn’t equate to knowing diddly squat about me. So while their freebies score 100% on the IttyBiz Test of Great Swag, they’re at 25% with Crystal. Read on for what Capella sent, which item was head and [...] [...] doesn’t equate to knowing diddly squat about me. So while their freebies score 100% on the IttyBiz Test of Great Swag, they’re at 25% with Crystal. Read on for what Capella sent, which item was head and [...]

]]> By: Optimizing the Power of Free | Big Bright Bulb http://ittybiz.com/the-magical-powers-of-swag-%e2%80%93-a-primer/#comment-3556 Optimizing the Power of Free | Big Bright Bulb Mon, 31 Mar 2008 01:35:43 +0000 http://ittybiz.com/the-magical-powers-of-swag-%e2%80%93-a-primer/#comment-3556 [...] help us spend wisely and avoid embarrassment, Naomi at IttyBiz offers this simple checklist for choosing good swag: the items you give away must be relevant, appropriate, attractive, practical, harmonious, and [...] [...] help us spend wisely and avoid embarrassment, Naomi at IttyBiz offers this simple checklist for choosing good swag: the items you give away must be relevant, appropriate, attractive, practical, harmonious, and [...]

]]> By: IttyBiz » REVIEW: Guerrilla Marketing by Jay Conrad Levinson http://ittybiz.com/the-magical-powers-of-swag-%e2%80%93-a-primer/#comment-1212 IttyBiz » REVIEW: Guerrilla Marketing by Jay Conrad Levinson Fri, 04 Jan 2008 04:14:53 +0000 http://ittybiz.com/the-magical-powers-of-swag-%e2%80%93-a-primer/#comment-1212 [...] really comes into play. He talks about specialties and samples (by specialties, we’re talking swag – pens, mousepads, mugs, that sort of thing), seminars, trade shows, miscellaneous marketing [...] [...] really comes into play. He talks about specialties and samples (by specialties, we’re talking swag – pens, mousepads, mugs, that sort of thing), seminars, trade shows, miscellaneous marketing [...]

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