Comments on: The One Thing You Have To Know About Sales Pages

By: March 2010 Bonfire

March 2010 Bonfire — Tue, 02 Mar 2010 20:12:13 +0000

[...] The One Thing You Have To Know About Sales Pages [...]

By: Luigi Fulk

Luigi Fulk — Sun, 07 Feb 2010 21:14:33 +0000

Also the fake ones break really easily and look

By: Work Happiness Tip – Keep Track of Your Mood | Work Happy Now!

Work Happiness Tip – Keep Track of Your Mood | Work Happy Now! — Wed, 03 Feb 2010 03:08:59 +0000

[...] Naomi over at Ittybiz wrote a brilliant piece called The One Thing You Have To Know About Sales Pages. I don’t use brilliant very often, but this is a fantastic piece. If you write copy in any [...]

By: Todd

Todd — Fri, 29 Jan 2010 14:17:16 +0000

Oh boy. Getting ready to launch a new product, I’m fretting over the sales page. This actually eased my mind a tad.

By: Naomi Dunford

Naomi Dunford — Fri, 29 Jan 2010 13:20:49 +0000

OMG, the “everyone” thing. Totally. I get that all the time.

The best thing to fix that, in my tragic experience, is to launch a product with as much fanfare as humanly possible. Then wait about 6 weeks, and take it off the shelves, to an equal amount of fanfare.

Then count the number of people who email you saying they have never heard of the product at all.

Kind of puts the “everybody’s already read it” thing in perspective.

By: Andrew Lightheart @alightheart

Andrew Lightheart @alightheart — Fri, 29 Jan 2010 07:06:07 +0000

Charlie

The thing that helps me most from this post is that it’s ok to go back and re-edit a page.

My lizard brain goes, ‘Well, if you have to go back and edit it, you must have done the wrong thing in the first place, and *everyone* has seen it now, so…’

Hyuh.

Everyone saw it. The whole internet.

Thanks for the clear-cut wisdom.

@Heidi – Thanks for the mention of Website Optimizer – split testing – that’s, like, real marketing. Wow. Gonna check it out.

By: some other Naomi

some other Naomi — Fri, 29 Jan 2010 04:20:31 +0000

Sonia, I’m so glad you say that (about direct mail guys taking many months and still failing). I get really hard on myself about my writing. I’m still working on it, but always feel it’s my big weak area.

By: some other Naomi

some other Naomi — Fri, 29 Jan 2010 04:18:15 +0000

My goal is to one day have people buy stuff without sales pages just because they think I’m awesome.

Ok, not really. But, I totally agree with you. I am trying to get into the habit of also revising my web site pages every once in awhile too because they are like little sales pages too. It’s amazing how many things are glaringly obvious when you go back later.

By: Rawhider

Rawhider — Fri, 29 Jan 2010 04:04:45 +0000

Great blog. I was just thinking today I need to start my sales page. Guess there’s no time like the present to dive in and get it rolling. Now if only I was writing a sales page about sales pages…

By: Lexi Rodrigo

Lexi Rodrigo — Fri, 29 Jan 2010 02:53:55 +0000

Even though I write copy in one form or another for clients every day, I have a very difficult time writing copy for myself. I’m just too close to my own products and services.

I’ve found 3 things that help:
1. following a template or structure
2. imagining that I’m just talking to my Ideal Customer over a cup of tea
3. stepping away for a day or two and coming back to edit with fresh eyes

I hope these ideas help somebody else as well.