Comments on: USP Lesson: Rebecca Leigh, Smart Fresh Writing

By: Carlee Potter: Chief SNOB

Carlee Potter: Chief SNOB — Sun, 05 Jul 2009 01:41:44 +0000

Damn! I want a seat on the Rebecca bus; I’m keen to go anywhere she’s going. Actually; I’m looking forward to arranging a seat for her on my bus, too…
[About the bus ride: I'm referencing Jim Collins, Good to Great, if anyone is wondering. An absolute MUST READ; although personally I listened to the audio book. TIP: Chapter 1 is insanely boring but persevere and you will be greatly rewarded].
Anyhoo, I would just like to give a big thumbs-up to the coaching concept. It’s so true that if you have some (or a lot) of ability for writing, the absolute last thing you’re going to drop coin on is a copywriter. But time and time again I’ve realised, when it comes to writing something about myself/business/services, I may as well be a cadet journalist again – I got nuthin’ and no confidence about anything I do got.
I’m very interested to hear how Rebecca fared writing the hard copy for Smart Fresh – did it come easily? Or did you have to get an outsiders perspective to OK it?

By: Stephanie Valentine

Stephanie Valentine — Thu, 04 Jun 2009 11:36:30 +0000

Yay to Naomi and Rebecca for this. I’m in the MLM industry, which in the online world is pretty much synonymous with hype — ick! I have found some quiet professionals out there, offering up smart fresh copy, as you say, and doing very well. Michael Lemm, John David Mann, and sometimes Randy Gage, are among them. But online MLM is still in it’s infancy and I definitely teach my peeps that we learn the most from leading edge online marketers OUTSIDE the MLM industry. Thanks for supporting what I’ve been feeling/seeing all along, and hopefully with you gals all beating this drum the MLM industry will come ’round to thoughtful online marketing rather than hype-trash!

By: Leah

Leah — Wed, 03 Jun 2009 02:16:36 +0000

I loved learning more about the super sweet, Rebecca and her work. She deserves all the accolades!

By: Rebecca Leigh | Smart Fresh Writing

Rebecca Leigh | Smart Fresh Writing — Wed, 03 Jun 2009 00:03:47 +0000

Oh wow!

Thank you to Naomi for making me seem super strategic and ittybiz clever about my USP.

In truth, I didn’t sit down on Day One and think, “this is exactly what my USP is, yay I’m good to go” – it has developed through doing what I love (and what I do well) and listening carefully to what people need.

A lot of ittybiz peeps get really stuck at the start. They think that if they don’t have it all mapped out perfectly they can’t move ahead with their website and their business.

But you can. Because you probably know more about your USP than you think you do (I work through this a lot with clients) AND the best way to get clearer and more focused about it is to actually start doing whatever it is you do. Naomi says this a lot and of course she’s right: just start now!

So thanks Naomi, and a super big thank you to my gorgeous clients and others for their comments – it means a lot to me.

By: Lisa Baldwin

Lisa Baldwin — Tue, 02 Jun 2009 23:08:03 +0000

I love that Rebecca is offering consulting. Way to understand the itty biz market!

I’m a DIY girl, but I’m totally into the idea of spending some phone time with a copywriting genius who can help me get past the stuck and give my work a polish up. Especially when that genius is a lovely, approachable person like Rebecca.

Thanks so much for this USP series, Naomi. I’m finding it super-helpful.

By: Goddess Leonie | Creative Goddess

Goddess Leonie | Creative Goddess — Tue, 02 Jun 2009 22:47:03 +0000

I utterly adore Rebecca and what she does…
she has SUCH a gift :)
And she’s dang funny and kind and TOTALLY gets me as a woo-woo contingenter. hee hee hee!

By: JoVE

JoVE — Tue, 02 Jun 2009 22:13:44 +0000

I’m also a coaching client of Rebecca’s. And our conversation worked wonders. Rebecca helped me see that that problem with my pages wasn’t the writing so much as the lack of clarity on the purpose. So we talked about that. And once I had some clarity, the rewrite was a breeze.

Of course, if you want her to write for you, she does that, too.

By: Hiro Boga

Hiro Boga — Tue, 02 Jun 2009 20:32:10 +0000

I had the great good fortune to have a session with Rebecca last week. She is incredibly intuitive, kind, brilliant and gentle–I love working with her.

Bec reviewed my website and lovingly led me through each page, showing me precisely what worked and what didn’t. I felt completely supported, and deeply understood. She “got” my vision of what I want my website to be, and then gave me specific, thoughtful suggestions for ways to get there.

I look forward to working with you, Rebecca. You’re amazing.

To all you folks out there who are just discovering this Aussie copywriter–get on her client roster now. You’ll be delighted that you did!

By: chris zydel

chris zydel — Tue, 02 Jun 2009 16:42:18 +0000

I haven’t worked with Rebecca yet because I still haven’t gotten it through my thick skull that I don’t need to do everything in my business myself.

But after reading this amazing description of her work, and having had contact with her wonderfully funny, kind and generous self in other places like Twitter and in forums, I am now SORELY tempted to sign up for a bit of her magical copy writing coaching.

Best of luck to you Rebecca…. you deserve it!

By: Julie Stuart

Julie Stuart — Tue, 02 Jun 2009 15:51:18 +0000

As Rebecca’s, ahem, first coaching client I can say that she rocks! During our call, she gently coaxed my USP out of me in such a brilliant, marvelous, comforting way, getting to the essence of who I am and what I do for people that they can see and want to BUY!

Here’s what I wrote about the experience: Rebecca is so awesome I want to write a song about her, or name one of my cats after her, or bake a gigantic cake and Fed Ex it to Australia. I hope anyone who wants to express themselves authentically from their soul finds their way to this wonderful woman because she truly rocks.

She made it so much easier for me to write my copy in yummy benefits language and organize the pages for my site. I’d love to be able to point you toward the result but I’m working on the design aspect now. Any Thesis designers out there?

Anyway, run don’t walk to the fabulous Aussie copywriting coach.