A Veritable Smorgasbord of Awesome

While I can’t speak for everybody, I can speak for myself. And in my little world, product launch time makes me really stupid. Not like, stupid stupid. Just that I don’t have a lot of brain cells left at the end of the day. (Case in point: I just wrote that sentence as “I don’t have a lot of brain cells at the left of the day.” As opposed to at the right of the day?)

But when you’re taking on a project as big as this one, with preorders and affiliates and launch videos and a bunch of yummy free content to whip people into a froth of excitement, well, you’ve got a lot on your plate. You don’t have a lot of time to think up witty and insightful blog posts.

(Speaking of which, and I’m not going to say this again, fewer than 10% of the people who read this blog are on my advance discount list. Based on history, about 25% of the people who read this blog are going to join Online Business School.

This means there are currently about a thousand people who are going to pay 4 times what they have to because they haven’t got around to signing up for the list.

If you’re among the 75% who will never join, no problem and don’t worry, we’re never going to talk about this again. If you’re one of the 25%, for God’s sake, get on the fucking list. I’m handing you $300 here. Seriously, enter your email address, click the link in the email you get and just check out the knock-your-fansocks-off guarantee. Unsubscribe five minutes later if you want to, but at least check it out. You’re going to be really pissed at yourself later if you don’t.)

Moving on to my inability to write a coherent blog post. Here are some things that have blown my mind in the last couple of days:

John Unger is an absolute genius. We’re currently working on one of the coolest marketing projects I’ve ever been involved with. When he sent me the background info for his project, he sent me a link to the three best things that have ever happened to his business. It’s awesome. It’s what I’ve been trying to explain to people for years. It’s a beautifully and personally explained version of what I scream about when I am invited to dinner parties. (Note: never invite me to a dinner party.)

A while back I wrote a post called How We Killed Social Media, and some comedian submitted it to Digg. (It made the front page before the Diggerati had a shit fit and buried it so far it made my head hurt.) But it still gets a lot of traffic because anything that makes the front page does. I got a comment there from a new reader (hi, new readers!) that I wanted to share with you. It’s from Sarah Browne, from Guru of New:

“It’s all Me Media now. All me, all the time. Everybody is so busy self-promoting that social media is no fun anymore. I remember those dinosaur digital days when connecting was called ‘community’ and it was genuinely about community — not just a log of ‘look at me!’ one-liners. Even the mantra: *share, not sell * has simply turned into people *pretending* to share so they can sell some DVD or ebook. The shameless self-promotion can only get worse as our economy gets worse. Kvetch kvetch. Can connecting online be fun again? Pretty please?”

Well said, dude.

And speaking of social media, are you following me on Twitter yet? I’m a lot better on Twitter these days because I only have to come up with 140 characters. Lucky followers yesterday were treated to this piece of delightfulness.

By Naomi Dunford