Comments on: Watch Your Taglines, People

By: Mildred Varela

Mildred Varela — Sun, 31 Jan 2010 18:38:00 +0000

Hey I like your blog !

By: allena

allena — Sat, 25 Apr 2009 22:06:08 +0000

Matt. No. Get a new teacher:} If they are saying the alphabet and going right to “y griega” it is prob just a slur with the y griega.

By: MATT

MATT — Sat, 25 Apr 2009 21:32:59 +0000

actually, im taking a spanish class right now, and the teacher says “eck-EES” when referring to the letter “x”. so, shouldn’t it be Dos- eck-EES?

By: Jamie

Jamie — Fri, 08 Aug 2008 03:48:37 +0000

Laura is so right – I remember when I was in Cancun, everything was “Another drink, my friend?”, “Would you like to buy some cigars, my friend”, or even “come and meet my sister, my friend!”.

I have to officially admit defeat – I would have sworn it was “dos ek-EES”. But then again, I don’t know the first thing about Spanish so I’m not even sure why I was so sure I was right. Naomi- I owe you a loonie.

By: yanet

yanet — Fri, 01 Aug 2008 16:21:04 +0000

Spanish words are typically easy to pronounce, the vowels almost always sound the same (not like in English where we have 50 ways to pronounce the letter “e” for example). Also the accent is typically on the second to last syllable, unless you see an accent mark elsewhere in the word.
So….Dos ECK-ees = Dos Equis and in English that means “2 X’s”.
The beer = great
The tagline = dumb

By: Rob

Rob — Thu, 31 Jul 2008 20:53:26 +0000

I’ve always heard it as Dos EHK-ees. That’s what they called it the last time I was in Mexico, too.

As far as “Stay Thirsty, My Friends.” I think it fits perfectly. Beer is a diuretic, so by it’s very nature, the more you drink the thirstier you’re going to be!

By: Skellie

Skellie — Thu, 31 Jul 2008 15:30:51 +0000

I think it’s a crap beer!

By: Paul

Paul — Thu, 31 Jul 2008 03:02:14 +0000

If I remember my Spanish correctly, the general rule for two-syllable words is to accent the first syllable. So it is EK-ees. Always bugged the shit out of me when my dad would pronounce one of my teachers names as cha-VEZ rather than CHA-vez.

The tagline works better on TV. I love the TV commercial. Has just the right touch of ridiculous arrogance and clownish machismo. Just like the tagline. And to hear “el hombre” say it in the commercial reminds me of Montalban’s over-the-top performance in “The Wrath of Kahn”

As for “spring breakers” beer – who cares? After 30 years, still my favorite for its clean bite and finish. Growing up on the border, we always thought you needed to add the lime to Tecate to make it taste better. My contribution to beer snobbery is to refuse the lime for any mexican beer (except Tecate – lousy stuff). IMO, the lime thing started with Tecate.

By: Spencer

Spencer — Wed, 30 Jul 2008 23:37:21 +0000

I’m still stuck on a web site just for the tagline. How much $ was that? I want in on that contract.

I agree that it feels very Latin when you hear it in the commercial. Written, however, it doesn’t seem to convey the same thing. Maybe I’m too Angelo-Irish to see it in the words too?

Oh, did you click on the “Enjoy Dos Equis responsibly” link below the flash? It goes to a site that says “Enjoy Heineken responsibly”. Huh? Dos Equis = Heineken? When did that happen?

And even though I entered by birth date on this site I was asked to enter it on the, um, Heineken site. Not very seamless. Sorry to get into the mechanics of the site flow but I’d have a hard time keeping my job if I created disconnects like that. Asking a visitor for PII twice?

By: Dave C.

Dave C. — Wed, 30 Jul 2008 21:48:42 +0000

if a tagline leaves too much to interpretation, I think it pretty much failed to do its job.

That being said, I think the reference is about staying thirsty for life, like the character in the commercial. Or it could be staying thirsty so you have to keep drinking more beer.

Personally, I pronounce it Co-Row-Na. Sounds (and tastes) better that way.