Sep
03
We Interrupt This Program with… The Home Office Day Spa?
I had an awesome post written to run today about whether or not pricing and charging and value and all that shit but then Kelly had to start running her mouth off about $100 hamburgers and I realized I had a lot more to say. I would’ve gotten my shit together to say it if Havi hadn’t bullied me into going to the Home Office Day Spa with her because she’s bossy like that.
“Home office day spa?” says your favorite filthy marketing whore, incredulously.
“[random woowoo gobbledygook]!” says your favorite duck-wielding habits educator.
So I go, thinking she’s a total nutjob but she’s my friend so, whatever. (It’s kind of like going to the bar with your single friends so they can pick up.)
It. Was. AWESOME. AWESOMEAWESOMEAWESOME. Eight of us hung out on the phone and talked about office zen and then went away all refreshed to sort out our biz baggage and then got together to cheer with each other after. It sounds totally loopy, but it was wicked.
Anyway, you should do it. She does these classes on the first Wednesday of every month and I get no financial incentive for sending you there, but it’s just all around cool enough to give it the IttyBiz stamp of awesomeness.
(Aside: At the end, when we talked about all the cool stuff we accomplished, I said that I realized I didn’t really do any work in my office. I do my work in bed. The actual words that came out of my mouth were, “I make all my money on my back.” I have a feeling that didn’t come out quite right.)
***
On the same topic, while we were doing this class, we introduced ourselves and talked about our ittybiz’s. One guy, Karl, is a marketing consultant. Cool, huh? Yeah, but he’s not just any marketing consultant. He only does marketing consulting for museums. Cool, huh? Yeah, but he’s not just any museum marketing consultant. He is a marketing consultant for train museums. Fucking train museums!
That, dear reader, is a USP.
***
I’ll be back tomorrow with the pricing/charging/value thing.
Random woowoo gobbledygook!
I mean, thanks for letting me boss you around. You should totally change your tagline to “Dirty marketing whore who makes all her money in bed” and then I’ll change my tagline to “If you know what I mean …” and actually that’s a terrible idea.
But hey, at least you went out with to the bar so I could pick up [the piles of paper of paper off my shelves].
Naomi,
I had something to say here, but…
Oh, yay, Karl! Yay yay yay! Karl is awesomely, insanely targeted, like a $100 hamburger.
Wait, what was the point?
Ooh, and yay HODS, too. Terrible acronym, but dead-on focus.
Thanks for the IttyShout-out, dear.
Regards,
Kelly
A marketing consultant for train museums? And here I thought my niche was small… :D
ok, I am trolling through my Google reader after the kids go to bed with a lovely glass of wine and who should appear but IttyBiz with a lovely interruption reminding me of day spas, office supplies, $100 hamburgers, a lovely post I enjoyed for hours today and someone new to go check out.
Who could ask for more?
Home office day spa. Interesting.
As for Karl, my father in law is probably one of his favorite people. Loves trains. Goes to places to watch trains pass. Yes, he’s all there mentally. He’s a retired chemical engineer. My husband said their basement used to be filled with trains. Unfortunately, their Tampa condo has no basement.
By the way, Naomi, I passed the link for your e-book series to a woman I do freelance writing for. Her eyes lit up. I think you’ve hooked another reader. :)
That doesn’t sound quite like the mastermind group I’ve been looking for, but it certainly is unique.
I can imagine just chatting with some other work-from-home types would be enjoyable. Hardcore introvert that I am, I do miss having folks to talk shop with. :)
Know how I knew “train museum marketing” was spot-on? I immediately thought of a place I know that could use his services. THAT is one heck of a USP.
Naomi, you didn’t even brag about how you transformed your whole -ahem- workspace in a single hour!
Thanks for leaping into woo-woo land – it was a blast to have you there. Thanks for the props, too. My newsletter subscriptions are going insane today!
“Know how I knew ‘train museum marketing’ was spot-on? I immediately thought of a place I know that could use his services.”
Heh, so did I. I guess they’re not that good at marketing themselves.