Download 15 premium resources to help you grow YOUR business today! Get access now >>

Month: January 2021

How To Decide What Product To Make Next

How To Decide What Product To Make NextThis month I’m in the midst of creating three new products (one for IttyBiz, two for clients whom I’m ghostwriting for) , and I’m reminded of how difficult it can be for people to choose which product they’re going to make next.

Generally, there’s never an idea problem – there’s a too many ideas problem.

I personally have a list of 22 products on my “would love to make” mind map, and there’s no way they’re all going to become real. From what I’ve heard from others, they’re in the same boat. How do you decide which one to make next? And what about the one after that?

It can be dizzying, and so more often than not, we can simply avoid think about it. Too complicated. Maybe later. (Unfortunately, that ends up being far later than we’d like.)

So today, I’ll share my 4-step process for choosing a “next” product.

Let’s dig in!

Continue Reading

Why You Should Be Making Simple Products

Why You Should Make Simple ProductsIf you own Product In A Weekend, you’ll already be familiar with the concept of a “simple outcome” – a single, easy-to-achieve result that your product can help people achieve.

It’s the premise behind a gateway product – something low-priced enough to be easily accessible while providing a valuable simple outcome that makes it a bit of a no-brainer purchase.

These gateway products are a perfect way to get new people who have just joined your list to make an initial purchase from you. They may not be ready to buy your $297 course or your more expensive monthly coaching, but they can spring $27-47 on something simple.

Then, once they get to know you and trust you, it opens the door to higher-priced purchases later.

But did you know you can incorporate this approach in your larger products and offers – even if they’re in the 4-figure range?

You can. And you probably should. Here’s why.

Continue Reading

What to Do In The Meantime: 15 Business Tasks Worth Doing Now

What To Do In The MeantimeSometimes the business world as we know it grinds to a halt, because something BIG is going on that capture’s the lion’s share of people’s attention.

When this happens, engaging in business-as-usual isn’t an easy thing to do – what, are you going to launch a new course with fanfare when everyone’s reeling from That Thing That Just Happened?

No, you’re not.

You’re in “the meantime” – that stretch of space where the streaming TV series we call life is on pause.

So, rather than sit on your thumbs waiting for things to go back to normal (ha!), here are a ton of worthwhile (and potentially profitable) activities you can engage in that can make a meaningful impact on your business right now.

Continue Reading