How to write a sales page that looks good, sounds good, and gets people to buy from you.
Easy-Peasy Sales Pages will show you exactly how to do it!
“Thank you for Easy Peasy Sales Pages, Kris. I've written a few sales pages in my time but it's extremely reassuring to have you in my corner.
This course is light years better than the last sales page course I bought – it's so smart, so kind, so genuinely stress-reducing.”
Clare Holliday, IndieRetailAcademy.com
Do you ever wish that you had an attractive sales page that did a great job of bringing in money every month?
Or that people would say “That sounds PERFECT for me!” when you launch something new, or run a sale?
Or maybe with the economy, you know it’s time to step up your game so that you don’t lose all those people who would have bought your product, if only your sales page was better?
But perhaps there’s been something getting in the way for you.
Maybe you don’t know what should go where. Or you think your writing kind of sucks. Or your head gets swimmy from all the moving pieces.
You know you could do it – if someone could just walk you through the process. If they could give you a template, tell you what to write, and help you choose words that got people to buy, without ever sounding cheesy, salesy or pushy.
You’re not alone.
A lot of people like you just need some gentle handholding, advice and direction to get the job done.
If you’d like a little help “figuring it all out”, keep reading.
On this page, I'll lay it all out for you.
I’ll tell you how I wrote this very page you’re reading now…
…and how easy it can be for you to write one just as good.
The secret to great sales pages
You don’t have to be an amazing copywriter to write a great sales page in a reasonable amount of time. You don’t even have to have extensive graphic design skill or a big budget.
You just have to be able to make decisions.
And those decisions have to be easy, otherwise they just won’t happen. You’ll get overwhelmed, or stop yourself before you even begin.
Any worthy pursuit – writing a book, building a house, and yes, even writing a sales page – is just a series of tiny decisions that you have to make. It’s just a set of small tasks that happen one after the other.
So, “How am I going to write this sales page?” is the wrong question to ask when you’re starting out.
That’s like asking yourself, “What am I going to do with my life?”.
Holy cats, that’s a complicated riddle wrapped in a mystery wrapped in an enigma wrapped in a taco. SO MANY HUGE DECISIONS.
So… we’re not going to do that.
Not from this point forward.
Instead, we’re going to look at the tiny decisions.
The ones that are easier to make, and easier to apply proven templates to.
5 Questions That Make Writing Sales Copy Way, WAY Easier
When you have tiny questions to answer, you just have to make a tiny decision at any given time – and those are much easier than big, complicated decisions.
Here are some examples:
- What's a particularly valuable benefit of my product?
- What template / formula will I choose for my sales page?
- Which tiny section of the page will I pick to work on next?
- What is supposed to go in this tiny section of my sales page?
- What's one thing I can add to this section to make it more interesting?
You can answer those tiny questions – especially with a good template and a little hand-holding to support you along the way.
If you want to make sales pages easy, you have to make the steps easy.
You know how hard it’s been to figure it all on your own.
The research. The sorting out whose advice to take. The keeping up with it all.
It’s hard for you to write a sales page in the midst of all that complication. Tons of copywriting advice just sits there in a big ‘ol pile, silently judging you. You don’t know what to focus on, because it all seems so equally important.
All the steps, all the decisions – they’re hard because you have to make them all yourself.
And the biggest decision of all – “Where should I START???” – oh, that’s a killer.
And then you’re avoiding the sales page because it’s just going to make you feel anxious, guilty and bad about yourself.
You need some help making your decisions EASY from now on.
You can start getting that help right here, right on this page.
Shall we start showing you the easier way?
How to write your sales page faster, easier, and with more confidence
Now you know that the secret to writing great sales pages comes down to making all the “decision steps” easier.
But there are 3 key questions that you need to answer first to embark on a writing a sales page with confidence:
- What formula or template will you use?
- What will you do, in what order?
- How will you know when it’s “good enough” to publish?
If you have the answers to each of these questions, you’ll start moving through your sales page quickly, and you’ll be done faster than you could ever have imagined.
And by the end, you’ll be proud of what you’ve created, and confident that it has all the important bits that will get people to buy your product.
Now, you need answers to these 3 questions, don’t you?
By the time you’re done reading this page, you’ll have your answers, and you can start writing sales pages more easily on your own.
So, let’s look at those 3 questions.
Question #1:
What template / formula will you use?
When I first learned how to make a sales page, I used what’s called the “AIDA” formula – the oldest, most field-tested copywriting formula there is.
It’s not only perfect for beginners, but it works every time. You literally can’t fail with it, so it’s what I recommend you use for your own sales pages.
It leads people through the 4 stages of the buying process:
- Attention - They notice It.
- Interest - They decide to learn more
- Desire - They decide they start wanting it
- Action - They decide to buy it
Here's how AIDA works in simple advertisements:
This is just an ad for a rocking chair in an antique shop, but it uses all 4 elements of the AIDA process.
Now, there’s a few important things you need to know about this ad:
- A child could write the copy on the left, and still make the sale.
- A teenager could write the copy on the right – add a few more details, and it’s a much better ad.
- An adult could do that over and over, expanding the copy a little bit at a time to make it more and more compelling.
You could turn this ad into a 10-page sales letter, if you just kept adding information to it that was relevant or interesting to the buyer.
Here’s the twist: Every sales page on Earth, every one you’ve ever seen, is just a longer version of this simple ad.
If you can write a phrase, and turn it into sentence, and then turn that sentence into a paragraph, you can write a sales page.
All you have to do is that one thing – expand that initial phrase into something more, adding things that are important to the buyer, and you will have a sales page that does the job VERY well.
I’ll give you my detailed version of the AIDA template now.
Over the years, I’ve written over 80 sales pages using this basic AIDA formula, and the pages I create now take way less time than they did before.
I save time with a custom-built AIDA template, which I’ll share with you in a moment.
It fills in the gaps for what – specifically – goes in each of the 4 stages of the AIDA process.
So this is the answer to the second question:
Question #2:
What will you do, in what order?
This is the backbone of the sales page course you can purchase at the end of this page, but you don’t have to buy it – you can just copy down my sales page structure and use it as your template.
Here we go:
Kris' custom
AIDA sales page template
- Headline – where the reader decides if the page matches up with their interests (Goal: “I’ll take a look at this.”)
- Opening Connection – short section to introduce what’s coming and prove you understand your target buyer’s goals, desires and struggles. (Goal: “Huh, this sounds like it’s for people like me.”)
- The Promise of The Page – short section to expand the connection with the reader and make a promise about what they’re going to see next, and throughout the page. (Goal: “Ok, this sounds like something I want to read.”)
- The First Bridge – short section to give more concrete detail about achieving the desired outcome, creating the initial sparks of curiosity in the reader to move them into the Interest Phase. (Goal: “Ok, I have to see where this is going.”)
- The Story – Here’s where you illustrate how the transformation happens (going from the old life / circumstance to the new one). You can do this via 3 types of storytelling, or take an educational angle like I’m doing on this page. (Goal: “Wow, this is really interesting so far – I can see how the change happens.”)
(Note: At this moment, you are currently in the Story section of this sales page.)
- The Second Bridge – Since the story section is a longer one (even on short sales pages), we move them into the Desire stage by getting them ready for your product details – and how your product is a vehicle for their transformed circumstances. (Goal: “Ok, now I want to know what’s inside.”)
- Product Description – Can be the longest part of the page, and includes features and benefits SPECIFICALLY tied to the things the target customer cares about, so that they can understand how the product can help them experience the transformation. (Goal: “Whoa – this is really looking like it could work for me.”)
- Reinforcement of Desire – Shifting the reader to the action stage, this section reconnects with their specific desires, the possibility of their transformation, and reinforces that you “get” them as a fully fleshed-out human being. (Goal: “I really do want to have this change in my life / circumstances.”)
- The Third Bridge – This section lets you recap what they’re getting in the product, and is a reinforcement of how the product components can fulfill their desires. (Goal: “Wow, this total package looks like just what I want / need.”)
- FAQ (optional) – Now we answer common questions, and also use this space to chase away people who aren’t a good fit for the product, and reinforce people who are. This is part of the Action phase because it helps drive a yes/no decision. (Goal: “My questions are answered, and I’m feeling comfortable.”)
- The Close – In this section, we create a “mirror scene” from the opening of the page, and paint the picture of the customer experiencing their transformation with our product. We also invite them to buy, and remind them of urgency / scarcity elements. (Goal: “Yes, I’m IN.”)
- The Guarantee – Naturally, this section states the guarantee, but is also a place to add language to increase buyer comfort and take a stand for your product. (Goal: “Ok, there’s actually no risk here. I trust that I’ll be taken care of.”)
- Final Call To Action – It’s decision time, and we offer them the opportunity to buy, using all the conversion elements appropriate for this section. (Goal: “I’m getting this NOW.”)
- Final Nudges (optional) – This section typically contains a “P.S.”, additional testimonials, and other elements designed to help people who are 99% to a “yes” decision to cross that final step. (Goal: “I’ve thought about it, and yeah, I’m buying this.”)
That's the template - but there's still a little bit more.
That covers the structure of your AIDA sales page – what goes in, and in what order.
But there are also other things that I call “conversion elements” that can go, for the most part, wherever you choose.
These include elements like:
- Visual headers
- "Qualifier" sections
- Testimonials
- Images & Graphics
- Testimonials
- Urgency indicators
- Social proof items
- Timers
- Decorative elements
- Mid-page calls to action
- Videos
- Scarcity indicators
Each of these elements takes an effective core page and makes it more likely to convert readers into buyers.
I cover all these within the course, so there’s more details inside.
Now, that brings us to the third question:
Question #3:
How do you know when it's "good enough" to publish?
Here are 3 things I’ve learned about sales pages over the years:
- They can always be improved over time.
- Even “good enough” pages can convert really well.
- Until your copy is done, you can’t do ANYTHING.
There’s an old expression in copywriting:
“If it’s ugly as hell, it will probably sell.”
What this means is that good, targeted copy is what converts. Pretty much regardless of what the page looks like, so long as it doesn’t look so bad it creates trust issues.
In fact, many older sales pages intentionally looked boring and simple because it kept more of the reader’s eyes on the words.
For professional copywriters, images and such are only added when they enhance the power of the copy, rather than distract from it.
(There’s more on that in the course, so I won’t go into it here.)
So those 3 things I mentioned above? About improvement, “good enough” sales pages, and getting the copy done?
They have to be approached in reverse order.
- Get your base copy (and necessary images) done.
- Then make the page “good enough” to publish.
- Then add the bells and whistles later.
Do this, and you’ll make sales pages quickly and easily, every time.
I have a system for this inside the course you can get at the bottom of this page.
I call it…
The "GROW" Method
for writing easy sales pages
The core concept behind the GROW Method is to start with the smallest “seed” of copy and grow it from there.
It’s exactly like that AIDA advertising example you read about earlier.
Take a few words, or a sentence to start as your placeholder and get it down in each section of your AIDA template. That’s your “seed”.
Once you’ve put a seed in each section, go back and expand the sections one by one – not all at once – so it never becomes overwhelming.
(What to put in each section, again is in the course, if you're interested in learning more.)
Each time you return to a section, you’ll have fresh eyes, so you’ll write better copy based on new ideas you have in the meantime.
Before too long, you’ll be done with your core sales page copy.
Then you "GROW" it
until it's ready.
At that point, you can upgrade the page with key images until it’s “good enough” to be published. You’ll have a page that can sell.
You can publish it right then and there, or you can keep improving it if you’d like.
That’s the GROW process.
In Easy-Peasy Sales Pages, here’s what it looks like.
- Get your "Version 1.0" page created (copy + key images)
- Review your page for desired improvements
- Organize your improvements into batches
- Work on your next batch of improvements.
You can do this at the start to get a “ready-to-publish” sales page fast.
But… you can also use it to constantly increase the conversion rate of your page.
Once your page is “live”, periodically come back and run the GROW process again.
See what you want to add or improve, organize those things into batches, and work on a batch at a time.
Month after money, year after year, your conversion rate will go up.
It's really that simple.
You're about to get very good at making easy, effective sales pages
When you have the right instructions to follow, you can do anything.
And that includes writing a sales page that gets readers’ attention, keeps them interested, sparks desire for your product, and gets them to take action by purchasing it from you.
The template and process you’ve seen so far – and so much more – is part of the new Easy-Peasy Sales Pages program.
There will be a checklist. And copywriting tutorials. And a proven template to follow, with detailed instructions on how to make each section of your page do its job well.
Are you ready for sales pages to get easy, forever?
Let's take a look at what's inside.
“I loved the Prep Kit – the way Kris writes; she really draws you in. Get this for the copywriting crash course alone – even if you don't have a sales page to write, you can really use the exercises to save yourself from hiring a copywriter. Thorough and straightforward, it's a really useful course!”
Laura Meelan, BumpsNBeyond.com
Here's what you'll get inside your self-paced, instantly downloadable copy of Easy-Peasy Sales Pages
The course you are about to download is designed to make all the parts of writing a well-converting sales page as easy as humanly possible.
It's 100% self-paced, so there are no “live” sessions to attend, and your schedule is your own.
You’ll be walked through everything you need to know, in order, with a template and checklist to follow, and simple copywriting exercises to get your persuasive writing skills sharpened in a hurry.
No matter where you’re starting from, you’ll build your confidence quickly as you start putting the pieces together, guided each step of the way.
You’ll start right here:
Module 1:
Your Super-Simple Prep Kit
In this module we’ll get you ready for writing your sales page with confidence – covering a few key mindset issues and going into more detail about what to do, in what order.
Some of the things you’ll find inside:
- How to boost your confidence before every writing session
- What MUST be present on your page before people buy
- My 3-step plan for closing any skill gap fast (this works for tech, writing, or anything else)
- Expanded details on the AIDA process and the GROW Method
- How to decide exactly how long your sales page should be
When you’re done with this module, you’ll have more confidence about creating a sales page that gets people buying from you,
And you’ll be completely ready to move on to the next step of your journey…
Module 2:
Sales Page Structure
In this module, you’ll learn how to “fine tune” each section of your AIDA sales page template to keep people interested in your copy.
You’ll be led through a detailed walkthrough of all 14 structural elements of the AIDA template, and the 12 conversion elements that will help your page bring in more sales.
Plus, you’ll also receive a Best Practices Guidebook that will give you over 180 specific tips and tweaks to make each of the 26 sales page elements work even better for you – as well as your readers.
Some of the things you’ll find inside:
- The 3 types of story that hook your reader's attention
- Why “Buy Now” isn’t always the best call-to-action (and what you can use instead)
- The non-sleazy way to use scarcity and urgency
- Best Practices Guides for each component of a sales page
- How to seamlessly move readers from one AIDA phase to the next
Module 3:
Sales Page Fuel
In this module, you’ll discover the persuasive words that get YOUR particular people to want your product. When you get your hands on these key words and phrases, your copy begins to write itself.
You’ll learn how to quickly create customer avatars that give you one powerful source of “fuel” for your sales page – specific buyer language. When you can use your target buyer’s words on your sales page, conversion goes up.
You’ll also learn how to select the right words to describe your product, so that your potential buyers feel like you’re speaking to their most important goals, desires, and needs.
Some of the things you’ll find inside:
- How to make simplified customer avatars (that don’t require extensive market research)
- How to define the Core Positioning Point of your product
- How to find the “ripple benefits” that really make people want to buy from you
- How to quickly define which buyer objections you need to reverse in your sales copy
- A real-life example of one of the customer avatars that went into making this sales page
When you’re done with this module, you’ll know how to uncover the “right words” to put on your sales page to get people’s attention, keep their interest, spark their desire, and want them to take action and buy your product.
And when you have that critical information in hand, you’ll be ready to begin building your sales page with…
Module 4:
Sales Page Checklist + Real Life Walkthrough Example
In this module, you’re going to start making your sales page come alive using the GROW method – you’ll start with a tiny “seed” of one or two lines per section and begin building it up from there.
And you’ll have two tools to help you along that final part of your journey:
- First, the checklist and worksheets. They will help guide you on what to do, in what order - and help you keep track of where you are progress-wise on each section.
- Then you’ll see a COMPLETE walkthrough of how this very page was built. You’ll see all 6 drafts I went through to build this sales page, and you’ll get to witness firsthand how one quickly typed out “seed” evolves into the copy you’re reading right now.
When you look at the walkthroughs, you'll take comfort in seeing how my first steps are no different than yours – and you'll see just how easy it can be to build a full sales page like this from scratch.
With all 4 of these modules guiding you along, you’ll be able to build your own sales page – from the tiniest little seed – with me holding your hand every step of the way.
And you’ll also get one more tool to make it even easier to write a sales page that gets the right buyers saying “yes” to your product….
BONUS!
Your Copywriting Crash Course
When you dig into this special bonus module, you’ll learn how easy it is to start writing more persuasive copy that entices your readers to pay close attention to your entire sales page.
And as you get better and better at choosing words that readers respond to, you’ll continue to boost your conversion rate – not only with your sales page, also your blog posts, emails, and social media updates as well.
(And don’t worry – none of what you’ll learn is ‘salesy’ or manipulative. You’re going to learn how to be interesting and relevant to your readers, so that they see you as someone who’s worth listening to.)
Some of the things you’ll learn in your crash course:
- How to build anticipation from the very first lines of your page
- Using “primacy and recency” to stack powerful selling points
- Specific tactics to draw attention to bulleted lists (like this one!)
- How to get your readers saying “yes” (way before your call to action)
- How to keep reader attention with copy that’s “all about them”
- The “Rule of 3” that makes readers value your product more
- The 3 components of a perfect AIDA headline
- How to prevent “skimming” and keep the focus on your copy
…and so much more.
Your business grows when you have effective sales pages
When you have great sales pages, your sales go up – you’re more excited about promoting them, buyers are more excited to read them, and – let’s be honest – they're just going to be more shareable.
Sure, you’ll make money when you send people to your sales page – but you’ll probably make even more money from word-of-mouth (or advertising).
That’s going to free up a lot of time and money for you – resources that you can invest back into your business, to make it grow without all the struggle and extra effort.
You want to bring your best and most confident self to your business, so that you can do what you do best – helping people, providing great experiences for them, making their life a little better.
Imagine what a relief it will be – and how good you’ll feel about yourself and your business – knowing that you can point people to your sales pages and feel genuinely proud of what they’ll see.
Everybody has their own “I’m ready” moment – where they know it’s time to step up and make a change that will set their business on an upward trajectory.
Maybe this is your “I’m ready” moment?
If it is… then I can't wait to see what you do with your sales page.
If you're ready now, you can go straight to registration.
You can get started right now.
Easy-Peasy Sales Pages is a 4-module, beginner-friendly course and copywriting tutorial which will walk you through the AIDA Sales Page Template and the GROW Method for quickly and easily writing your sales page.
This will literally step you through the whole process of writing your sales page and choosing what goes in it – and show you a real-life example of how this page was built from the ground up.
- In Module 1, you’ll build your confidence and learn the basics of why people buy, how to use the AIDA formula, and how to put your sales page together quickly.
- In Module 2, you’ll master the AIDA template by learning how each section works, and the “best practices” for both structural and conversion elements.
- In Module 3, you’ll uncover the magic words that get people to buy as you get to know your target customers (and your product!) in more depth.
- In Module 4, you’ll write your ”easy” sales page, using the template and checklist to guide you – and the real-life example of this page’s evolution to educate and inspire you.
- And in the Bonus Copywriting Course, you’ll improve your persuasive writing skill with simple lessons and easy examples that make learning a breeze.
IF YOU HAVE QUESTIONS,
WE HAVE ANSWERS
If you’d like to start learning copywriting skills and how AIDA works in advance of making your product, then you may want to consider it to give yourself a head start. It may even motivate you to get your product made faster!
Anyone who sells (or plans to sell) downloadable products or online courses, as well as people who want to get paid to write sales pages for other people.
Not at this time, but soon. Your course will be upgraded with tech resource guides in the fall, but it is not included in this version – which focuses on the writing and organization of assembly.
Absolutely not. Module 3 and the bonus Copywriting Crash Course will give you everything you need to write ethical AND persuasive copy, and the AIDA template is designed to be non-pressured.
Yes! All IttyBiz products are lifetime access, so you can log into your Course Portal anytime you’d like, as often as you’d like.
That depends on how you define “good”. If you can write an email recommending a movie, book or restaurant to a friend, and sound basically coherent, you’re good. Also, if you doubt your writing skills, you can use the Copywriting Crash Course to improve them – and there is nothing stopping you from getting your “Version 1.0” copy complete, and asking a friend of freelancer to spruce it up for you.
You can – and many people will do exactly that. Just like experienced cooks buy cookbooks for the variety and new ideas, many people will sign up for this course to explore an easier way to write sales pages and look for copywriting ideas they haven’t thought of yet.
It does not. Should you need help with grammar, there are online options like Grammarly that can help you improve your grammar quickly and easily.
You can – and many people will. It’s common for customers to buy IttyBiz products to learn a skill that they will incorporate as a service offering within their own business, Budding copywriters are welcome here.
Yes. All IttyBiz products feature a 30-day, no-hassle / no hoops guarantee. You can request a refund by emailing [email protected] within 30 days of purchase.
For all technical or product support questions, email [email protected]. For all other questions related to the content of the course, email [email protected] and I’ll point you in the right direction.
You're about to make
sales pages "easy-peasy" style.
Sales pages don’t have to be hard.
When you have the right template to work with, handholding through the process, and guidance on how to write persuasive, enticing copy – the world starts opening up to you.
Writing becomes easier for you. Buying becomes easier for them. No more struggle figuring out what you want to say – or what they need to hear.
And your business? It can start to grow the way you always hoped it would.
You can start digging in today – the AIDA tutorial, the Sales Page Template, The Best Practices Guides, the Sales Page Fuel Worksheets, the Copywriting Crash Course and the Real-Life Sales Page Walkthrough Example – they’re all waiting for you right now.
This may be the best $99 you will spend this calendar year.
If you want to make great sales pages – and have an easy time doing it, then scroll down and reserve your copy now.
It's always safe to give IttyBiz a try.
If for any reason you decide Easy-Peasy Sales Pages isn’t for you, you can get your money back (with no hassles or hoops to jump through). Email us within 30 days of purchase, and you’ll get your full purchase price back – no questions asked.
A full 97% of IttyBiz customers have been satisfied with their purchases over the last 13 years – a staggering number in this industry – but in the rare case you’re not one of them, you’ll receive a refund without hesitation or hard feelings.
One simple step, and you're in.
You’re just about to discover how easy it can be to write a great sales page that converts readers into buyers – a page you can be confident in, proud of, and promote without a moment’s hesitation.
Today’s the day that writing your sales pages starts getting easy-peasy for you.
Just pick an option below – the course by itself, or with the feedback upgrade – and you can get started immediately.
Here’s how the download process works:
- Pick which option you’d like and click the registration button.
- After payment, you’ll be taken to the registration form to get your download details. (If you have any issues receiving your details, email [email protected] and she’ll get you all set up.)
- Once your login details arrive via email, you can sign into your Course Portal and start reading right away!
The registration process is easy.
(Your sales pages can be, too.)
I’ll see you on the inside!
“I sent your template email out to my list, and 15 people have offered to give me feedback already! Over half those folks have already written back to me with their answers, I am getting some VERY surprising insights about my upcoming offer and the things people are struggling with. This sales page is gonna write itself – thanks to you! (Also? I love the questions and the process you've laid out in your sales page course. Such good stuff.)”
Beth Hayden, Copywriter and author of Pinfluence, The Complete Guide To Marketing Your Business With Pinterest, BethHayden.com
P.S. – Most people only have to make 1 or 2 sales of their product to make this program pay for itself – and then some. Consider how many more sales you can make with a better sales page, and decide if you'd like to give this course a try.
P.P.S. – Remember there’s a 30-day guarantee, so if you don’t like it, you can totally get your money back. No hassle, no hard feelings – we’re just glad you gave it a try. :)
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If for any reason you decide Easy-Peasy Sales Pages isn’t for you, you can get your money back (with no hassles or hoops to jump through). Email us within 30 days of purchase, and you’ll get your full purchase price back – no questions asked.
A full 97% of IttyBiz customers have been satisfied with their purchases over the last 13 years – a staggering number in this industry – but in the rare case you’re not one of them, you’ll receive a refund without hesitation or hard feelings.
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