introducing EMME:
a straightforward, logical approach
to simple, effective email marketing
If you’re like most small business owners, your relationship with email marketing might be a little… complicated.
Maybe you don’t know what to say in your emails. Maybe you’re not confident that your plan is, well, a “plan.”
Or maybe the prospect of writing emails and sending them out just makes you want to hide under the duvet.
But it doesn’t have to stay that way. What if we could just start at the beginning, explain how it all works, and make it intuitive to figure out what you should do?
That’s the spirit behind Email Marketing Made Easy (EMME).
It’s a new workshop that can help you make sense of it all and put together an email marketing strategy that works for you – and your subscribers.
Let me introduce you to EMME.
get your email marketing done in about an hour a week
Email marketing doesn’t have to be a time sink. In fact, once you make a few key decisions and set up basic systems, it's quite low-maintenance.
Unlike other marketing channels like social media, ads, and podcasts, email marketing frees you from chasing algorithms, editing and uploading files, researching keywords, or waiting for gradual exposure to your content and sales messages.
You can simply write your emails, set them in a sequence, and let them run automatically — forever, if you want.
You can write newsletters on your own schedule and send them out whenever you see fit.
Your people see what you want them to see. Whenever you want. As often as you want.
With clear goals for your email campaigns (which we cover in EMME), designing, writing and scheduling becomes a quick and efficient to-do instead of a big, scary drain.
Yes, it is possible to run a thriving email marketing strategy in an hour or so per week.
And for those of us who are busy, or neurodivergent, or resource-tight or attempting to build a lifestyle business, an hour a week is a very attractive proposition indeed.
That’s why I committed to email marketing 15 years ago and why I’m still all-in today.
In EMME, I’ll guide you through a new framework and a new way of looking at email marketing by walking you through the four stages of the “subscriber’s journey”. Once you see how it all comes together, you’ll be able to see why email marketing can actually be easy.
here’s how the “subscriber’s journey” works.
Every time we get on an email list, we’re taken on a journey. Sometimes it’s short, sweet, and to the point. Sometimes it’s long and chatty and winding. Every creator will take their subscribers in their own custom direction, but fundamentally, the arc of the journey is consistent.
Let’s look at what that journey looks like for your subscribers as they join your list and begin moving through the “know, like, and trust” process.
There are four essential steps to this process, and in EMME, we’ll walk through each one, so you’ll understand how your email campaign guides them where they need to go.
- Stage one is getting on your list. This is the initial spark — where they go from "never heard of you" to "hell yeah, I’ll put my email address in this box." Now you've captured their attention and officially made your introduction. (This is often, but not always, where they receive a piece of free content from you, helping to start the know-like-trust journey.)
- Stage two is being guided through an introductory sequence. Yay! You have a new subscriber. Now what? This series of emails — ranging from three to “as many as you want” — introduces your new subscribers to your brand, your style, and, of course, what you offer. This is where they start recognizing your name and getting to know you.
- Stage three is getting your newsletters / content. Now they’re settling in, getting comfortable with seeing you in their inbox. As their connection with you grows stronger through your regular updates, offers, or content, they start thinking more and more about making a purchase.
- Stage four is sales. Whether it’s during an active promotion, a launch, or simply as a result of engaging with your regular content, this is the transition from “subscriber” to “first-time buyer” — and hopefully, fan for life.
That's the subscriber’s journey. It’s a straightforward, logical progression where a complete stranger evolves into someone who knows, likes, and trusts you.
So, how are we going to make this happen? I’m glad you asked.
introducing...
Email Marketing Made Easy (EMME) is a self-paced workshop designed to help you customize an email marketing strategy that you can run in about an hour a week.
EMME is structured to be like an intensive afternoon workshop, so it won’t take long to complete. While you can take it at your own pace, you can literally go through it in a few hours and learn everything you need to have a streamlined email marketing strategy tailored to your unique needs.
Whether you're a coach, mentor, consultant, healer, author, or any other knowledge-based creator, EMME provides you with the tools and knowledge to make email marketing a powerful part of your business strategy—all without consuming your precious time, energy, and attention.
EMME covers getting people on your list, sending automated sequences that keep them interested, sending your newsletters/broadcasts, and (drumroll, please), selling your products, services, and anything else you’re launching.
who should take this workshop?
EMME is designed for independent knowledge-based creators and service providers who rely on the “know, like, and trust” principle to sell their personal services, digital deliverables, or group programs.
This workshop is perfect for coaches, consultants, experts, authors, and other brilliant minds who monetize their expertise and passion.
EMME is particularly well-suited for:
- People Who Own The Minimalist Business Course: EMME seamlessly integrates with the “keep it simple” minimalist framework, enhancing your existing strategies.
- Those on Non-Traditional Schedules: Whether by choice or necessity, EMME is flexible enough to fit into any schedule, making it easy to stay on top of your email marketing.
- Consistency Challenged Entrepreneurs: If consistency has been a struggle (👀), EMME will help you establish a reliable and efficient email marketing routine.
To Those Overwhelmed by Email Marketing!
If your email marketing has become unmanageable, if you’ve ghosted your list, pivoted your brand, or just feel overwhelmed and started avoiding it, EMME will help you regain control.
We'll guide you step-by-step to revitalize your strategy, making it manageable and effective once again. (And we’ll debunk a lot of email marketing myths that create that overwhelm in the first place.)
EMME caters to all levels of experience. Whether you're just starting out, starting over, or starting to take email marketing seriously, this workshop provides the foundational knowledge and advanced strategies you need to succeed. No prior experience is necessary—just a willingness to learn and implement effective email marketing tactics.
So, if you're ready to streamline your email marketing and see real results, EMME is the perfect workshop for you.
what’s inside EMME?
EMME is more of a self-paced workshop than a full-blown course. There’s no live component or scheduling – you can just go through it in an afternoon and understand the entire EMME framework.
Once you register, you’ll have access to your workshop portal immediately, and you can dive right in.
Now, let’s take a look at what’s inside.
module one: acquisition
You have more choices than you might realize for getting new subscribers on your list. It's important to know your options so you can choose the ones that look like they can work best for your audience – and be easiest for you to put into place. Ultimately, your goal is to provide enough appealing opportunities for the subscriber to share their email address with you.
In this module, I’ll cover your options and provide advice on choosing what’s best for your business, goals, and skillsets. Then you can move forward with confidence.
Here's a sneak peek at what you'll discover:
- The Three Core Offers: The foundation of every successful opt-in strategy on the planet
- Prime Placement: The best spots to showcase your offers for maximum impact
- The Rule of Specificity: How to craft offers that speak directly to your audience's needs
- Avoiding the One-Size-Fits-All Trap:The pitfalls of relying on a single freebie for everyone
- Choosing Your Lead Magnet: Ebooks? Mini courses? Quizzes? Challenges? EMME will tell you what’s working now
- ...and more!
module two: welcome sequences
Excellent! You have a new subscriber. Now it’s time to introduce them to the exciting world of whatever-it-is-you-do. But how? Through a welcome sequence! We’re going to help them see what you do & sell, what it’s like working with / buying from you, and give them opportunities to engage with you, your content, and any other links you want them to see.
Whether your welcome sequence is short or long, the goal is to get them engaged and seeing you as more than just another email in their inbox.
Some of what we’ll cover in this module:
- Optimal Sequence Length: How to determine the ideal length of your welcome sequence based on your goals
- Bios, Backstories, Etc.: What to say and how much, finally demystified
- Sequences vs. Sales Funnels: Understanding the differences and how to use each effectively
- Driving Engagement: Techniques to encourage clicks, engagement, and "quiet" purchases without being pushy
- Incorporating Offers: What kinds of offers to include in your welcome sequence to maximize interest and conversions
- ...and more!
module three: newsletters
After your welcome sequence, the obvious question arises: What are you supposed to send to these people? Whether it's a regular Tuesday newsletter or sporadic updates whenever inspiration strikes, this ongoing communication—let's simplify and call it “newsletters”—is vital for keeping your audience connected.
This content serves several essential purposes. It keeps you top-of-mind, reminds them you're running a business (not a charity), and creates opportunities for deeper engagement. Most importantly, it builds that all-important know-like-trust factor, increasing the likelihood that your subscribers will become loyal clients and customers.
In this module, you'll uncover:
- Newsletters vs. Broadcasts: Discover which model suits your business best.
- Content Choices: Expand your options for what kind of content to send (hint: it’s not just articles)
- Myth-Busting: Which popular marketing advice about newsletters you can safely ignore
- Consistency vs. Variety: Striking the perfect balance for your subscribers
- Content Role Models: How to choose role models to streamline your decisions
- ...and more!
module four: sales
Now we come to the fourth step in the subscriber’s journey — transitioning from subscriber to customer or client. Whether it's through a link in your welcome sequence, a newsletter, a launch, or a special promotion, here’s where they take the leap and say, “Whatcha got?”
Crossing this threshold is a big deal. Once they make their first purchase, the likelihood of them becoming loyal, repeat buyers goes up significantly.
In this module, I'll guide you through the various selling techniques you'll use with your subscribers — including “subtle sales”, evergreen sales funnels, big launches, or timed promotions. You'll discover how to streamline and automate these processes and “sell without selling out”, making it easier for both you and your subscribers.
Here's a peek at what we'll cover:
- Email Selling Techniques: The art of selling within emails vs. selling the click
- Dedicated Sales Emails: When and how to vary your style from the way you communicate in newsletters
- What’s “Normal” During Sales: What results to expect from launches, promotions, and soft selling in regular emails
- Retaining Subscriber Attention: Preventing “tune out” while you’re selling
- Sales Arcs & Archetypes: Simple tricks for creating flow and cohesion
- ...and more!
ready to make email marketing easy?
Once we cut through the noise and the complication, all of the real components of email marketing make sense and come together in a beautiful kind of harmony. There is ease, elegance and simplicity underneath, waiting to be uncovered.
In EMME, you’ll learn that elegant framework so that email marketing moves from “all these moving parts” to a system that’s easy to understand and easy to work with. And once that friction is gone, running your campaigns takes less time, energy and attention.
(And the automation is a nice perk as well. There aren’t a lot of things that are actually “set it and forget it”, but email marketing is one of them.)
If you’re ready, I’d love to show you how.
how to register & download EMME
To register for Email Marketing Made Easy, simply choose one of the payment options below.
You'll receive a confirmation email immediately after registering, and once you click the link inside you'll receive your login details.
The entire workshop is available for instant download, so as soon as you have your login, you can dive right in.
I can’t wait to share EMME with you so you can have a simpler and easier way to do your email marketing moving forward.
When you have a system that makes sense to you and is easy to use and doesn’t take long to implement, it changes everything.
Register below – and enjoy EMME!
Email Marketing Made Easy comes with a 30-day, no-questions asked money-back guarantee. If for any reason you decide that this program is not for you, just get in touch within 30 days of purchase to receive a full refund.
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