Intelligently streamline your business, work fewer hours, and make more money in this passive income deep-dive intensive.
Passive Income is a four-stage immersive journey for business owners who are ready to make the transition to a new way of earning. Read through the program details to learn all about it.
hello, and welcome.
Passive Income is a self-paced course that covers the four key components for creating sustainable passive income.
The course is made up of 4 modules, each module addressing a different step in the process of creating passive income, and how to do each step well.
Each module contains a set of audio lessons (roughly 10 minutes or so each), and transcripts are provided for each lesson.
The course material is applicable to both semi-passive and fully-passive business models. Lessons cover developing purely passive income streams as well as making currently “active” income streams more passive over time.
what's covered in the program
module 1: the paradigm
In this first module, we'll explore what it takes to break away from the “active earning treadmill” and how to begin the transition into creating more passive income. I'll walk you through key changes in your focus, direction, and approach that open things up for making the shift to passive.
Here are some of the things we'll cover in The Paradigm:
- "Rewiring" your brain for passive income
- Finding your optimal active/passive income ratio
- 3 passive income approaches (The Engineer, The Personal Brand, and Easy Mode) and how to tell which one is best for you
- Transitioning to passive-friendly income streams
- Developing achievable milestones and timelines
- Troubleshooting common obstacles, skill gaps & resource constraints
- ...and more...
"Naomi has been walking the talk for so many years and her business has always been about passive income, so as soon as she announced the course, I knew it was going to be the real thing and that I wanted to go for it.
The way Naomi holds your hand with every piece of content and guides you through a class is mind-blowing, and yet it all makes sense in the end and the tips and tricks are absolutely intuitive."
- Azzurra, Life Coach
module 2: the architecture
In the “work smarter, not harder” portion of the program, we'll look at the specific pieces of infrastructure and systems that reshape how you run your business. In this module, we'll set things up so that more of your time, energy and attention gets spent building your passive income framework.
Here are some of the things we'll cover in The Architecture:
- Getting the most out of existing assets & intellectual property
- Using the “Passive Income Stack” to accelerate progress
- The 4 pillars of passive income growth
- Replacing low-ROI activities with high-ROI projects
- Why traffic is the LAST thing you should build
- Strategies for improving stagnant revenue streams
- ...and more...
"The moment I started listening, I was excited - it all made sense and was highly practical, easy to understand, easy to apply. There’s no fluff - Naomi is straight to the point (and I don’t have time for anything other than that!)."
- Monique, Happiness Expert
module 3: less work
While passive income always starts out as active income, the shift to passive involves strategies that continually reduce / eliminate how much time you spend actively working. In this module we'll explore the most effective ways to keep workload as low as possible.
Here are some of the things we'll cover in Less Work:
- Making active income streams more passive
- Cutting time spent on every area of your business
- Productizing service offerings
- Using point-of-sale pricing to “sell without selling”
- Automation, outsourcing and support
- Upsell strategies that reduce the need for active promotions
- ...and more...
"Already from listening to the lessons I've gone from one idea that might increase reach to like... five ideas that result in money, and I'm so grateful. I don't have words for how much this means to me."
- Ray, Writer
module 4: more money
As your passive income framework takes shape, you can use powerful tactics to dramatically increase your revenue and optimize sales. In this module, we'll introduce you to advanced tactics to earn more passive income while avoiding an increase in workload.
Here are some of the things we'll cover in More Money:
- Increasing lifetime revenue-per-customer
- Running effective micro-promotions and flash sales
- Maximizing contact in customer “honeymoon” windows
- Using product chains, series content, tripwires and automated offers to increase passive sales
- Using upsell “sweet spots” that generate 20%, 100%, or 1000% of original sales
- Timing sales for maximum effectiveness
- Leveraging affiliates, JV partners and other people’s lists
- Finding hidden opportunities to make “soft” offers
- ...and more...
"Just wanted to say how helpful the passive income course has been. built up a new list, did some cross promotion with *myself*, and am on track to surpass $3000 in passive income in just the past few months – even as only a side gig. I finally get it!"
- Chris, Artist
Over the course of these 4 modules, you'll learn the strategies, tactics and approaches that help you “cross the bridge” to passive income.
Passive income doesn't happen overnight – but it does happen in steps and stages, and everyone's journey is different.
As you progress through the program, you'll get a sense of which lessons jump out as the ones you should apply right now, and which ones are better fits for later.
But you'll always have something actionable that will help you move forward now. And what you do now will build what you'll have later.
program requirements
The Passive Income program is an intermediate-to-advanced level course for established business owners.
(In other words, it won't cover super-beginner basics like “how to choose a market” or “how to start a business” or “what is a mailing list?”.)
This program assumes you have an existing niche and revenue model, and that you have a basic understanding of how online business works.
It also assumes you have basic structures in place (website, mailing list, etc.), or the ability to put those elements in place.
There is no minimum revenue requirement, nor do you need to have been in business for a certain length of time. You just can't be BRAND new to “business”.
is this program for you?
Due to the nature of the content in Passive Income, the program is not for everyone.
If you'd like to see if it's a good fit for your situation, see if the items below apply to you.
- Your business is primarily or exclusively online.
- You sell your knowledge or expertise. (You're a coach, consultant, writer, expert, teacher, healer, trainer, advisor, spiritual guide, etc..)
- Your subject area is capable of retaining long-term interest. People who are interested in your kind of thing tend to stay interested in learning more or doing more in that arena.
- Your audience tends to be loyal. (Not sure if your people are loyal? The easiest sign is stagnancy - your list isn't really shrinking, but it's not growing either. That means once people find you, they tend to stay. You may not have growth, but you do have retention.)
how long does the program take?
Excellent question – glad you asked.
There are a few ways you can approach this program:
- If building passive income is an active priority for you at this time, you can finish the course within two weeks. It’s intensive, but completely doable, even with a day job. You can also skip or skim the parts that may not apply to your current business model and come back to them later when you’re ready to expand.
- If building passive income is time-sensitive for you, you’ll be able to start putting time-reducing components into place from Module 3, and revenue generating components into place from Module 4.
- If passive income is one of several priorities for you right now, it’s perfectly reasonable to pace yourself. These are evergreen concepts that don’t expire – it’s more than okay to take your time.
now you know all the details.
Passive income is achievable using the exact same energy you're already spending building your current type of business.
You don't have to “do more” – you just need to shift your focus to activities and projects that create sustainable streams of passive income.
If you're ready to make the transition to a new way of earning, I'd love to be your guide.
Just scroll down, register for the Passive Income program, and I'll see you on the inside.
how to register for the program
To register for Passive Income, select one of the payment options below.
Once payment is complete, you will be taken to your Passive Income Portal, where you will find your Welcome Packet and Intake Questionnaire, and all 62 lessons.
100% Satisfaction Guarantee:
As with all IttyBiz products, Passive Income comes with a 30-day, no-questions asked money-back guarantee. If for any reason you decide that this product is not for you, just get in touch within 30 days of purchase to receive a full refund.
what it's like taking ittybiz courses
100% Satisfaction Guarantee:
As with all IttyBiz products, Passive Income comes with a 30-day, no-questions asked money-back guarantee. If for any reason you decide that this product is not for you, just get in touch within 30 days of purchase to receive a full refund.
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