If you're ready for a simpler business, I have something you might want to read.
Hi.
Welcome to a new beginning.
I’m going to go out on a limb here and guess a little bit about your situation.
You have an online business, or you want to have an online business, or you technically have a business but you haven’t exactly been doing a lot of business stuff lately.
You either have a lack of time, or you have plenty of time but you’re absolutely mortified at how you’re using it.
You don’t know what’s wrong with you but you just can’t seem to pay attention anymore. You’re wondering if it might be ADHD. (If you have ADHD, you’re wondering if it’s getting worse.)
Whether you have a functioning business or not, you are overwhelmed, overloaded, and unsure about what you should be doing, right now and also moving forward. That overwhelm-overload-confusion cocktail causes panic, distraction, and sometimes both.
Welcome to internet solopreneurship in the 21st century. We can work from anywhere, robots answer our emails for us, and instead of eating grapes by the pool or gradually becoming the wealthiest person we know, we’re all a hot mess.
What happened? I’ll tell you what happened.
Business got too complicated.
Yes, there was a pandemic. Yes, there has been a scuffle or two on the global political scene. Yes, Uranus is in Taurus. Yes, there’s that war, and that other war, and…
But we all know this has been happening for a long time now. The “I think I might have ADHD” emails didn’t start arriving somewhere in mid-2021. “I think it might be burnout” is not exactly a recent observation for many. All of the dramas on the world stage are not only creating problems – they’re revealing them.
The truth is, business used to be different. There was a playbook for business. No, it wasn’t perfect, and no, it wasn’t a guarantee. But most reasonably motivated people could do what the books and blogs said and hold their own.
Somewhere along the line, though, I started noticing a shift. Perhaps you’ve noticed it, too. For me, I realized that the questions people asked me started changing, first slowly, and then very quickly indeed.
I used to get new clients in my office wondering how to make more money, or get a bigger mailing list, or get a book deal. People wanted to know how to get a bigger audience, or earn more, or expand their reach. The focus was on growth.
But the culture of business has changed.
These days, people are asking how on earth they’re supposed to get it all done.
The culture of business has become maximalist.
The typical full-time online entrepreneur is doing the jobs of six people. We are administrators, social media directors, content writers and copyeditors. Sometimes we’re photographers, community managers, customer service, IT, sales and marketing.
It’s popular to say “this has to stop.”
But it can stop. You can get off this treadmill.
introducing:
the minimalist business
a new program from Naomi Dunford
a radically simple system for scaling back while scaling up
When you run a minimalist business, you are spending time on ONLY the things that truly matter – the perfect balance of what you want to do, and what must be done.
This is how we build a business and a life that works for us – something that is authentic, resonant, sustainable, and profitable.
However! To do this in our business, we must consciously and strategically scale back, the same way we would when designing a minimalist life.
But not all areas of scaling back are created equal – some are MUCH more high leverage than others.
These high-leverage areas are the “4 levers” – four key areas of your business that when adjusted strategically, free up the most important resource of them all…
TEA.
Time, Energy and Attention.
It's what makes a minimalist business – and the space to enjoy running it – finally possible.
the 4 levers:
where you get your TEA back
A minimalist business prioritizes keeping TEA, saving TEA, and investing TEA in what matters.
- Without enough time, it really doesn’t matter what else you have.
- Without enough energy to spend that time on what matters to you, well, you can’t use your time.
- And without the ability to focus our attention - or a lack of knowing what we should be focusing our attention on - our attention goes to whoever does the best job of attracting it.
So, we need to get your hands on as much TEA as possible.
And how do we do that?
For online solopreneurs, there are four key points of leverage that maximize your TEA.
These levers, when consciously and strategically adjusted, are the most effective ways to stop the TEA leaks, TEA drains, and TEA infernos – giving you a simple, intentional, minimalist business that has everything you need and nothing you don’t.
Then you spend more time doing the work you love (and less time updating Zoom).
this is for you if...
So, who can benefit from transitioning toward a minimalist style of business? Well, I’m biased, so I think everyone can benefit. “You know what I need, more bells and whistles to manage” said no-one ever.
But there are some people for whom a minimalist business is particularly valuable. These are the use cases we’re going to be speaking to primarily throughout this program. See which ones apply to you. (If you get five in a row, you can yell “BINGO!”)
Let's explore who stands to gain the most from this approach.
- People with ADHD
- Side Hustlers
- Autistic folks
- Burnout survivors
- Caregivers and Special Needs Families
- Digital Nomads
- Individuals with Chronic Pain or Illness
- People Seeking ACTUAL Work-Life Balance
Basically, The Minimalist Business is a good fit for any situation in which you either naturally have less TEA than “normal” people, or your TEA needs are higher than most. These are the people for whom “business as usual” strategies are going to fall short.
how the program works
the important details!
- The Minimalist Business is a self-paced program where you download or stream at your own speed. No live calls - you can work it into your schedule any way that you like.
- Access to The TEA Lounge: You'll also have access to a special collection of starter resources in The TEA Lounge to prepare you for the class and start getting you in the minimalist mindset. The Lounge is open and waiting for you!
- Each module is available in 3 formats - written, audio and video - so whatever learning style you like best, we've got you covered.
course curriculum
introduction and fundamentals
We'll begin the program with a deeper dive into TEA management and lay the foundations for how a minimalist business operates – as well as the mindset shifts that will make scaling back easier and more intuitive.
We'll also explore the “why” of scaling back – your personal objectives for freeing up your TEA and where you want to re-invest it. Motivation begins with a clear picture of what you're doing all this for.
module 1: connection
Connection. This lever is all about connecting with your fellow humans, in the ways that work for you, your strengths, your preferences, and your TEA. We'll explore how to connect with people in an efficient, effective way, one that does not overly tax your TEA – and possibly even restores it.
With this lever, we focus on compounding – building and nurturing real relationships over time for long-term growth.
“Everything should be made as simple as possible, but not simpler.”
– Albert Einstein
module 2: content
Content: This lever is all about creating and delivering the amount, quality, and type of content you need to support your business. You don't have to try and do everything anymore, and I'll help you find the right content to focus on, and what's safe to ditch.
With this lever, we focus on streamlining – making only the content that works for you and your people, saying goodbye to shiny objects, steep learning curves, and death-by-bell-and-whistle.
“It is not a daily increase, but a daily decrease. Hack away at the inessentials.”
– Bruce Lee
module 3: administration
Administration: This lever is all about admin – that necessary evil of running a business. You may have DO admin, but you do not have to let it eat your days or drain your TEA.
With this lever, we focus on culling and containment – finding ways to streamline, simplify and eliminate your administrative tasks, so you can focus on what truly matters.
“Be as simple as you can be; you will be astonished to see how uncomplicated and happy your life can become.”
– Paramahansa Yogananda
module 4: promotion
Promotion: This lever is all about getting your work out into the world. Whether it's getting customers and clients, blurbs for your books, speaking gigs, or collaborations, this is where we get you out there.
With this lever, we focus on automaticity – revolutionizing how you promote so you can stop thinking about it so much and get back to your real work in this world. (Or back to drinking walnut brandy in Dubrovnik. Your call.)
“The first step in crafting the life you want is to get rid of everything you don't.”
– Joshua Becker
bonuses!
Along with the main workshop, you'll also receive four special bonuses to help you along your minimalist business joruney:.
- Scaling Back: a playbook for existing business owners
- Minimalism From Scratch: a playbook for new business owners
- Getting TEA Back the Kaizen Way
- The Digital TEA Detox Plan
“Minimalism isn't about removing things you love. It's about removing the things that distract you from what you love.”
– Joshua Fields Millburn
f.a.q.
-
I don’t have a business yet. Can I use The Minimalist Business?
Yes. The course is designed for both new and existing owners. There’s also a dedicated guide to building a minimalist business from scratch. -
I have a physical product or service business. Can I use The Minimalist Business?
Absolutely. -
I have an offline business. Can I use The Minimalist Business?
Yes, but you may need to modify module 3 depending on if or how you make content. -
I have significant TEA issues (occupational or autistic burnout, medical, mental health, special needs family, etc.) Can I use The Minimalist Business?
Good question. It will come down to if you have any bandwidth. If you have any, you can use the techniques and philosophies to gradually build more TEA over time. (There’s a guide for this as well.) It will be slower, but it will be possible. If your situation is one in which you have no TEA, at all, rest or coaching would be better fits. -
I have accessibility issues. What is the format of the course?
All the main content modules are available in written, audio, and video form so you can choose which medium works best for you. The TEA Lounge content is text only. -
Who’s the best New Kid on the Block?
Joey.
here's what you'll get when you register...
When you register for The Minimalist Business, here's what you'll receive:
- The Minimalist Business is a self-paced program where you download or stream at your own speed. No live calls - you can work it into your schedule any way that you like.
- Access to The TEA Lounge: You'll also have access to a special collection of starter resources in The TEA Lounge to prepare you for the class and start getting you in the minimalist mindset. The Lounge is open and waiting for you!
- Each module is available in 3 formats - written, audio and video - so whatever learning style you like best, we've got you covered.
If you're ready for a simpler business, register now.
The Minimalist Business is ready for immediate access, and it can't wait to meet you. :)
If you'd like to join us for this self-paced program and start getting your TEA back, we'd love to have you.
See you on the inside!
100% Satisfaction Guarantee:
The Minimalist Business comes with a 30-day, no-questions asked money-back guarantee. If for any reason you decide that this program is not for you, just get in touch within 30 days of purchase to receive a full refund.
One Payment
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Full program access
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Access to The Tea Lounge
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4 bonus guides
-
30-day satisfaction guarantee
2 Monthly Payments
-
Full program access
-
Access to The Tea Lounge
-
4 bonus guides
-
30-day satisfaction guarantee
what it's like taking courses with Naomi
If you haven't taken courses with me before, you may appreciate hearing what other students think of the style and content of what I teach. Here's some feedback from students like you that will help you get a sense for it!
One Payment
-
Full program access
-
Access to The Tea Lounge
-
4 bonus guides
-
30-day satisfaction guarantee
2 Monthly Payments
-
Full program access
-
Access to The Tea Lounge
-
4 bonus guides
-
30-day satisfaction guarantee
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