zero to hero

a business-building program from naomi dunford

How fast can you get your business up, running, and ready to grow?
(You'd be surprised.)​

Naomi Dunford

For most people, starting a business (and getting it off the ground) isn't easy. It feels complex. It feels complicated. And after a while of wheel spinning and hand wringing, the feeling that maybe you've bitten off more than you can chew is… a good picture of how you feel, perhaps?

I get it. I've coached in this industry for over a decade, and I can tell you that these feelings are commonplace, normal, and utterly human.

This is what happens when a brave person embarks on a dream with all the good intentions in the world… but not a lot of guidance, structure, and support from someone who knows how to navigate the waters on the journey to making their dream a reality. It's like sailing in uncharted waters – you do your best, but without a map, it can feel too hard to succeed.

It sure would help to have a map, wouldn't it? A path to follow that would make sure you got where you wanted to go?

Can we talk about that for a bit?

I might be able to help. :)

This is usually what keeps people from starting (and growing) their business

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When you start your own ittybiz, you have to do everything on your own.

That’s awesome on one level, because you finally get to be your own boss.

On the other hand, it’s not so great because no one taught you how to be a boss – and think like a boss, and act like a boss.

That means you get stuck a lot in feelings and situations like these:

Maybe you’re feeling some of these things right now. Maybe you’re feeling all the things, all at once, and you’re kind of hoping a magic bullet comes along to make them all go away.

Well, I don’t have a magic bullet.
But I do have a map.

Can I tell you a secret?

All of these feelings come from too much thinking and not enough deciding and taking action.

If you can put all off these feelings out of your head – even for just an hour – you can make decisions.

The more you decide, the more you do.

The more you do, the more goals you accomplish.

The more goals you accomplish, the better you feel about yourself.

The better you feel about yourself, the easier it is to do more, accomplish more, and grow your business really fast.

It’s the best kind of upward spiral.

But it all starts with making simple decisions on what to do next.

Deciding on your own, in a vacuum, can be really hard. That’s why a roadmap helps so much. It’s a set of pre-made decisions that tell you what to do, in what order, so that all the mini-decisions you need to make when growing your business become so much easier.

I’ve made this roadmap, and I’d love to share it with you today.

Zero to Hero:
A 3 week map to
building a business FAST.

Zero to Hero is a 21-day program for starting a business strong and profitably.

It’s a step-by-step map built so that even the absolute beginner can build a business in 3 weeks.

This program will take you through every step of the process, from idea to accepting money for products and services. It is a step-by-step map from zero to hero.

It’s an self-paced, easy-to-follow course that gives tiny steps for building a business properly, with awesome infrastructure and room for serious growth.

Zero to Hero

If you’ve ever heard me in a live class, you’ve doubtless heard me rant about the deva of a course or offering… it’s the point of inspiration, the hope, the raison d’etre.

The deva of Zero to Hero is this: I want to take you from wherever you are to functional, grown-up PROPER business… in less than a month.

(Of course, you don’t HAVE to do it that fast. You’re more than welcome to spend the next three months getting drunk and eating mince pies. But when you’re done with all that, I want you to be able to build your perfect business very quickly.)

I want you to be able to run with a real, swear-to-God business in a matter of weeks.

I’ll give you the full details in just a moment, but first I’d like to answer the most important question about the program:

Do you have to be a beginner to use Zero to Hero?

That’s an excellent question.

This program is designed for three types of people.

  • First, for people starting from zero. You do not have a business. At all. Nothing. You read business blogs and dream. You read sales pages and think, “I’ll totally want that when I get my business started.” You have an idea, or a few ideas, or lots of ideas. But as far as a business goes? Zero.

 you’ve never felt totally confident. Now you crave a fresh start. But how?

  • Second, for people feeling like zero. You have a business… kind of. Sort of. Not really. Perhaps in the past you had a burst of inspiration and got a starter website up. Perhaps you have one good idea for a product and a couple of undeveloped ideas. But beyond that? Zero.
  • Third, for people thinking it’s time to go back to square zero. You’ve had a business… or two, or ten. You’ve tried your hand at this. You’ve dipped your toe into that. You’ve researched pretty much everything. But you’ve never been able to apply yourself with serious focus because you’ve never felt totally confident. Now you crave a fresh start. But how?

This program will take you through every step of the process, from idea to accepting money for products and services. It is a step-by-step map from zero to hero.

What’s inside Zero to Hero

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Once you register for Zero to Hero you’ll get access to the “Hero Page”, where you’ll find your welcome packet, intake questionnaire, and all 21 Daily Lessons.

You'll also see that most lessons come with a special Hero Action Guide with steps and assignments for that day.

Some days they will be simple journal-style prompts to help you get clarity on a specific part of your business. Some days they will be simple worksheets to fill out. Sometimes they will be “next action” sheets you can use to write down what your very next steps are for that part of the process.

(If you’ve ever read Getting Things Done, you’ll know how important “next actions” are for decisiveness, momentum and clarity. If you haven’t, I'll explain it inside the course.)

Inside your Daily lessons, we’ll go through the critical components of building a business quickly and decisively, covering topics like:

At the end of this program, you’ll have a clear map of what to do, in what order, so you can build your business FAST.

Zero to Hero isn't just a class – it's a complete action plan that will guide you through building your business every day.

Follow the map, and you'll always know what to do next. You'll never have to prioritize a big to-do list again – just refer to the map, see what your next action is, and just do that.

This system makes sure you're always doing the right thing – no matter what area of your business you're working on, you'll always be taking the right action for where you are in the process.

And that's how you'll navigate your journey from zero to Hero – with the power to always know what you should be doing, you'll always be able to take confident actions that will build your business.

Yes, you really can get business momentum in just a few weeks…

While it’s true that there are a lot of components that go into running a business, there really aren’t that many that go into building it.

You need to decide what you’re doing, how you’re doing it, and get the initial infrastructure in place. And you need to have a basic plan for what you’re going to do in the “running” part that allows you to know what you’re doing each day to build it as big as you want to.

But the initial part? That doesn’t take that long. But it’s where most people get stuck – in that endless analysis paralysis and the games of “what if?” – and that’s what Zero to Hero will help you with.

You’ll also get a special “graduation gift” just for joining us…

When you join us for Zero to Hero, you'll also receive a special graduation gift after the 3-week program is completed – a copy of my 12-month planning system, This Is Your Year.

This easy-to-follow program will help you set your sights on the “big thing” you want to accomplish over the next 12 months, and is the shortest path I know for making a big dream become reality.

It will walk you through how to choose the right “big thing” for you, help you decide the best way to achieve it, and let you develop a do-able plan to make it happen as fast as possible.

I use this program at the beginning of every new year to set myself on the right track – and now you can, too.

What happens when you register

Here's how to join us for Zero to Hero:

1) Scroll down to the registration section for this page and click the buy button.

2) Once you complete payment, you'll be taken to a registration page where you can enter your name and email address to complete your registration. (You'll get an email with a confirmation link to click on to make sure your login details go to the right place.)

3) After your confirmation is complete, you'll receive your login information for your Hero Page – the page where you can download all class files and materials.

After that, all you need to do is sit back, relax, and go through the lessons at your own pace. 

Frequently Asked Questions about Zero To Hero

Can I do this course at my own pace?

Yes! And you probably should. :)

Some people like to hit the ground running and go through each lesson as fast as they can, and if you’re one of those people, please bottle your magic and send it my way.

For everyone else, you can pick and choose what you want to work on and when you want to work on it – all class materials will remain online permanently. So there’s no rush and no pressure.

Do I have to be starting a business from scratch?

No! This course is designed to take good care of you if you happen to be starting from scratch, but if you’re a little farther along you can still get a ton of value and results from the program. It’s self-paced and covers a wide variety of topics, so there’s plenty inside that can help you build your business fast.

If I already have an established business, can I use this?

Yes – you’ll be able to use a lot of what we cover inside Zero to Hero. The parts about planning, pivoting, decisiveness, confidence and clarity will help you at any stage of your business.

Most of what we’ll cover will also help you with any products you create in the future – just replace “starting a business” with “creating a product, service, or product line”, and you’ll find that it translates over easily.

Start making real progress with your business, starting now.

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Naomi DunfordI’m so glad you’ll be joining us for Zero to Hero. I can’t wait to help you get started, get moving, and get building that amazing business you know you can create.

See you on the inside!

xx
Naomi

100% Satisfaction Guarantee:

As with all IttyBiz products, Zero to Hero comes with a 30-day, no-questions asked money-back guarantee. If for any reason you decide that this program is not for you, just get in touch within 30 days of purchase to receive a full refund.

1 Payment

$299
$ 199
  • Save $100 vs. non-sale price
  • 30-day satisfaction guarantee
SAVE $100!

2 Payments

$149.5
$ 99
50
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  • 30-day satisfaction guarantee
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what it's like taking ittybiz courses

If you are new to the IttyBiz family, you may appreciate hearing what other students think of the style and content of our courses. Read through the student feedback below to get a sense of what it’s like to be in an IttyBiz course.

1 Payment

$299
$ 199
  • Save $100 vs. non-sale price
  • 30-day satisfaction guarantee
SAVE $100!

2 Payments

$149.5
$ 99
50
  • Save $100 vs. non-sale price
  • 30-day satisfaction guarantee
SAVE $100!

100% Satisfaction Guarantee:

As with all IttyBiz products, Zero to Hero comes with a 30-day, no-questions asked money-back guarantee. If for any reason you decide that this program is not for you, just get in touch within 30 days of purchase to receive a full refund.

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