Today we are talking about how to communicate with the people with the money in a way that does not turn you into:
a.) an irritating pest,
b.) a marketing skeezy pants, or
c.) someone they hear from so infrequently, they don’t remember your name.
I think we can both agree that those are bad things you do not want.
But! Problems! Danger!
If you avoid C, you might end up being A or B. Everyone will hate you and mark you as spam.
If you avoid A and B, you’ll probably end up being C. Everyone will forget you and mark you as spam.
Hello, rock. And hard place! What a surprise! We really must stop meeting in such close quarters like this. People will talk.
OK. Let’s get on to the good stuff.