Why I Don’t Blog Every Week

Why I Don't Blog Every Week

This article is part of the, “But WHY, Naomi?” series.

Wow.

I really want to give a super cool, ultra-strategic answer to this question. I want to make it sound like I’ve thought long and hard, and that I have an amazing, counterintuitive but revolutionary content strategy that’s rolling in the Benjamins.

The truth is, I don’t.

I don’t blog very often because I don’t have to blog very often. Yes, I’m I the middle of Kris’ 100 Blog Post challenge, but that’s because of an interoffice bet, not because of some valid business reason.

For a long time, blogging was my primary marketing strategy. Even that is poorly said, because blogging was my only marketing strategy. It worked, and I was good at it, so I kept doing it. Most of my clients came from my blog, so I blogged a lot.

At this point, though, I don’t need to do it anymore. Most of my clients come from referral – either from existing clients, or from books we’ve been featured in – so I prioritize strengthening existing client relationships over getting new leads.

Now, how does all of this help you? What should your blogging frequency be?

If I could communicate anything to Jane Q. IttyBiz, it would be this:

Continue Reading…

Why I Don’t Have Coaching Packages

This article is part of the, “But WHY, Naomi?” series.

Most coaches and consultants offer specific packages and/or services to their clients, and I think that’s a great idea. Being known for doing a particular thing, or set of things, can make it easy for a prospective client to decide to do business with you.

I, however, have never done that. Which I find kind of funny sometimes, since so many of my clients are coaches. I’m sure more than a few of them have wondered how I get clients without fitting the mold expected of most coaches.

(Answer: Referrals, mostly.)

But I can tell you why I don’t offer packages. For me, and the way I run my business, they’ve never been a comfortable fit, for 4 reasons. Here they are, conveniently categorized in a numbered list.

Continue Reading…

Why Most Of My Products Cost Less Than 100 Bucks

Why Most Of My Products Cost Less Than $100

This article is part of the, “But WHY, Naomi?” series.

In my industry, it’s not uncommon – and sometimes even expected – that training products like online courses and downloadable programs should run in the $1,500 – $2,000 range.

Take one look at my store, and you’ll see that the vast majority of the products I offer cost less than 100 bucks. Even after being in the business for more than 10 years.

Throughout the history of IttyBiz there have been a few higher-priced offerings, but most of the time my products and classes have been fairly inexpensive in comparison to the industry norms.

Sometimes I’ll get asked why I chose this particular business model for IttyBiz. There are a few reasons for this, and I’ll answer them by comparing my particular model to other ones.

As I compare them, though, I’m not remotely implying that my model is better than the ones that other people choose. It’s just the right fit for me.

Here’s why.

Continue Reading…