There’s no one “right” way to name a product, but there are a lot of ways to choose a name that will make potential buyers more likely to buy from you.
Before you name your next product, consider the angle you want to take with your name and how that can influence your potential buyer’s critical first impression of your product. (You have more influence than you think!)
With a consciously chosen angle, you can spark interest, capture attention and trigger desire for your product even before a person knows what it is – because your product name instantly makes them want to know more about what it is.
When you can pull that off, you’ve started the pre-selling process, and the chances of that potential customer saying “yes” to a purchase shoots up significantly.
So? How do you create that critical first impression?
Here’s a selection of market-proven angles that you can choose from.
Gathering testimonials for your sales pages can be a bit of work, but when you can finally get them up and visible, you boost the conversion power of your sales page.
That is, if people actually see them. And read them. And pay close attention to the details within.
Sadly, that’s not always the case. Since testimonials are different than the main copy that readers are there for, it’s easy for them to tune them out and skim past them.
Let’s put a stop to that, shall we? There are so many ways to make your testimonials stand out and pop so that readers will take notice, and the conversion rate of your sales page goes way up.
There’s so much you can do with the testimonials you already have. Let’s take a look at some tactics that can give your testimonials the attention they deserve, and get more of your products sold.
Most ittybiz owners don’t have the strong, consistent branding they need to get noticed in the marketplace (and to retain the attention of the people who are already cross paths with their business).
It’s a crowded world, and a strong brand is one of your greatest assets to getting people to know who YOU are in a sea of competitors and distractions. You don’t want to waste all that effort getting people to your website, or your social media account, or your YouTube channel… only to lose them to the next shiny object that flits by their screen.
But many people associate “great branding” with “big expense”. So they don’t take action on it, and their brand stays… well, pretty vanilla. Unmemorable. Easy to forget.
Well, forget THAT. You can take your brand up a notch – or ten – by using a few key strategies that don’t cost much money at all (and in reality, are often 100% FREE.)
Let’s take a look at what you can do.