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Naomi Explains… AIDA

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Naomi Explains... AIDAYou might have heard of AIDA, but like all marketing acronyms, we can be pretty hazy on the details, and how it all applies to, well, us. In today’s episode, I’ll explain this important framework for your customer or client’s journey.

What are the stages? What do they look like? How does it apply to your business? All this, and more, will be revealed. Give me 10 minutes, and I’ll explain… AIDA.

Just click play, and I’ll meet you there.

(Click “Continue Reading” for full transcript & shownotes.)

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Naomi Explains… Early Bird Pricing

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Naomi Explains... Early Bird PricingEvery time you turn around, somebody’s offering “early bird pricing”. It’s ubiquitous. But is it necessary? Is it good? Are there downsides? (No, sometimes, and yes, respectively.) What actually IS early bird pricing, and is it a good idea for your next promotion?

In today’s episode, I’ll explain the upsides and the downsides, and I’ll give an easy to use protocol to decide if early bird pricing is right for you, your business, your launch, or your event. Give me 10 minutes, and I’ll explain… early bird pricing.

Just click play, and I’ll meet you there.

(Click “Continue Reading” for full transcript & shownotes.)

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How To Make Money From Your Out-Of-Office Email

How To Make Money From Your Out-Of-Office EmailsDid you know you could use your out-of-office emails to make more sales of your products and services, increase awareness of the kinds of things you sell, and increase the respect that your potential customers and clients have for you?

I’m going to guess no. If so, you’re in good company because I never thought of an out-of-office email as being a business-growing tool until I received this little gem from IttyBiz customer Alli Worthington.

So I’m going to show you her out-of-office email, tell you all the little ways it sets her up for potential growth, and then you can use that as a template for building an out-of-office email that can help your business grow, too.

Let’s begin.

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Customer Profile: Allie Moon, Ghostwriter

Customer Profile: Allie MoonThere are so many different types of ittybiz owners in the world, but so often only the biggest or flashiest ones get represented in the media we consume.

To counter this, I’ve been interviewing real IttyBiz customers and clients so that you can see the variety and diversity of solo businesses out there – and the different ways that people run their business and manage their work.

So without further ado, I’d love to introduce you to IttyBiz customer Allie Moon!

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5 Ridiculously Easy Ways To Open A Blog Post

5 Ridiculously Easy Ways To Open A Blog PostOne of the reasons that so many people struggle with writing content is that it can often require a lot of time and energy – maybe more than they have available. (This is doubly true for those of us with chronic illness or neurological issues – energy is a very finite resource.)

But most people don’t realize that they could cut their writing time by an easy 30%-50% overnight by using writing templates to get past their “stuck points”.

In reality, it’s not writing that takes so long – it’s navigating those stuck points, those places where we stare at the screen thinking “I have no idea what to write right now.” We can spend a lot of minutes in that stuck place.

There are two places where you are going to run into this problem most frequently – in your opening section and your closing section. This is where most people spend the majority of their “stuck time”.

So, let’s solve one of those problems right now. I’m going to give you 5 easy opening templates that you can use for any blog post or piece of content you create.

If you use one of these in every post you write, you’ll save a ton of time starting immediately. (And if you wanted to, you could even redirect that extra time towards other revenue-generating activities instead!)

So, let’s get this train moving, kittens. Here are 5 easy ways to open a blog post.

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