Scaling your business. Ahh. Of all the steps required to reach your Stage 2 (a decent income for a decent number of hours worked) scaling your business is by far the most important.
Sure, it’s great to outsource a little here and there. It’s great to charge what you’re worth. But if you’re going to grow to something truly sustainable, you need to start scaling.
First, I will tell you a story of when I was fat.
Then I will tell you what this has to do with your business.
As you may or may not have noticed, I’ve started a side project. I haven’t started anything new in a great number of years, and the… newness of it has taken me by surprise. All that action, followed by all that sitting around, was taking a (predictable but no less surprising) toll on my perspective and my mindset.
When I was in those first few days of creating my little Summer Hen, I ran across this piece. Marina Darlow, creator of the Systems Meet Humanity podcast, sent this out as a piece of launch content for her new show.
This was just what I needed to hear. And it just so happened to be about eggs. And hens. Which meant I felt like she wrote it just for me.
With her permission, I’ve reprinted it here, in the hopes that it might help you as well.