Let’s talk about profitability.
In an ideal world, every single activity in your business would lead to immediate money in your pocket.
- Post a tweet? Ka-ching!
- Send up a new blog post? Ka-ching!
- Organize your desk? Ka-ching!
This is what we all secretly wish a magical genie would make possible for us.
(Well, truthfully, not me. I’d prefer the Ka-chings! to arrive, well, just because.)
In your business, you kind of know what activities are profitable for you.
Generally, there are a few core things that either make you money now or demonstrably make you money on a regular basis.
If you send an email out with a “buy now” link and you make money that day, excellent. Ka-ching.
If you build up your list by 25% via Facebook and you make more money on your next promotion, excellent. Ka-ching.
If you have a product link at the bottom of all your blog posts, and one out of every three posts you publish results in a sale, excellent. Ka-ching.
If you’ve been schmoozing it up on LinkedIn and you’re starting to see clients come in from there, excellent. Ka-ching.
But! Sometimes it’s not so straightforward.
There are lots of things you might be doing in your business that do not have a clear path to money.
You might be putting up new posts with no increase in traffic. You might be hustling on Pinterest and no one seems to be interested. You might be networking like crazy on Facebook, and you’re getting lots of faux friends, but no customers.
That doesn’t necessarily mean you should stop doing those things.
If something’s not working for you, maybe it’s because you haven’t figured out how to do it right. (We have a post about how to figure out if that’s the case.)
But it does mean that if you did stop those activities, you wouldn’t suffer a loss. You are currently not receiving any gain, so there’s nothing to lose in the first place.
Let me float a crazy idea by you.
Think of one thing that’s not working for you right now that takes up three hours of your week or more, on average.
(Take your time. It’s kind of important. Think of your thing, and figure out how many hours you put into doing it.)
Got it? Great.
Imagine that starting today, you never did that thing again.
Remember, it’s not currently generating profit, so you’re not taking a loss if you stop.
Now, imagine you took that same amount of time and put it into doing more of the things that are already working for you.
You don’t have to do it. You just have to imagine it.
Keep that idea with you this week. And when you get to Friday, consider if you should go ahead and make that switch.