Hello again. I’m going to assume you did the homework from last week. (If not, then read this first.)
So! Let’s pick up where we left off.
Last week you looked at your strengths – professional strengths, complimentary strengths, personal strengths and business strengths. Hopefully you came up with an exhaustive list for each of them.
These four lists summarize the assets you bring to your business.
In the simplest sense, assets can be defined as “something of value.”
However, “value” is a funny word. Its meaning is dependent on the context.
A list has zero value if you’re not mailing to it. But if you are, its value can become very high.
An extensive network has zero value if you’re not using it. But if you are, its value can become very high.
Your professional expertise has zero value if customers are not aware of it. But if you are, its value can become very high.
Your copy of Microsoft Word has zero value if you are not using it. But if you are, its value can become very high.
I trust you’re sensing the theme here.
You alone are responsible for determining the value you get out of your business assets.
At this point you have four lists of strengths. They are your assets.
Each of them has a current ACTUAL value to your business of between zero dollars and [a satisfyingly large number of dollars].
Each of them is like a little employee saying “Hi there! I can make you money if you put me to work. Can you hear me?”
I would like you to begin hearing them and putting them to work. But let’s just look at the “hearing” part for the moment.
Your homework for today.
Take a look at your four lists and circle the items that look like they might have the highest value to your business.
For the first two categories (professional and complimentary strengths), circle the items that your CUSTOMERS would find most valuable if you drew their attention to them.
For the second two categories (personal and business strengths), circle the items that your BUSINESS would find most valuable if you made better use of them.
That’s it for now.
We’ll be back tomorrow with more.