Presumably, five or ten years out into the future you do not want your business to look like the business you have now.
You may want to grow to a multiple of your current sales. You may want to have expanded into new mediums or new offerings.
You may also want to not be doing the thing you’re currently doing to pay the bills. Sometimes to keep afloat in the here and now, you have to take on work that does not remotely match up with your real goals.
Or, in less dire circumstances, maybe you’re just doing one particular thing now, and you’re looking forward to evolving it into something else.
Regardless of what scenario you identify with, at some point in the future, “then” is going to look different from “now”.
Given how ridiculously easy it is to get caught up in the now, you may have never made a tangible plan to get to the “then” part of the show. If that’s the case, you’re just kinda sorta banking on the premise that somewhere in the future, it will all work itself out.
But how is that actually going to happen? If a random stranger at a cocktail party asked you what your plan to bridge that gap was, would you have an answer you could put into words?
(Hint: Whatever those words may be, if they start with “Well, you know, I’m thinking I’ll kind of …”, they don’t count.)
If you don’t have an answer to that question right now, that’s okay. You’re just going to need one moving forward.
The Change-Your-Business Fairy will not be wafting in while you sleep to bridge that gap for you.
You have been very busy so far building your business to the point it is currently at. That has likely left you little time to figure out how to take what you have and turn it into that future version you’re looking forward to.
The future version of your business is patient, however, and it will wait as long as you want it to.
But what it’s looking for – and what only you can provide, plan for, and execute on – is a plan for what’s going to be different, and what you’re going to do to make it different.
You may need to make a plan for the calendar date you’re going to stop doing the things that aren’t part of that future business.
You may need to make a plan for at what specific point in the timeline you’re going to put that new piece of the puzzle in place.
You may need to make a plan for when you’re going to invest in those things that will put you on a bigger stage.
What might those things be?
I don’t know. That’s between you and the future version of your business.
But perhaps the two of you should have a talk this week and hash out the details.