When I was in the process of quitting smoking, I was having a discussion with somebody and heard myself say this:
“God, I’m just trying SO HARD, you know?”
After making this (in hindsight quite self-pitying) statement, I had a thought.
“Am I trying hard?”
Like, I’m certainly thinking about it a lot. I’m guilting myself a considerable portion of the day. I’m embroiling myself in the drama a lot.
Sure, I’m putting a significant amount of effort into talking about how difficult it is, self-flagellation, whining, reading endless articles on the Internet, and sundried other ignoble pursuits, but am I putting a comparable amount of effort into not putting a cigarette into my mouth and setting fire to the end?
On observation, it would appear that I wasn’t. I wasn’t trying very hard at all.
So, what would trying really hard look like?
It would look like this…
List bloat! The bane of online marketers everywhere! (Or so it’s said.) For the uninitiated, we’re talking about inactive subscribers on your email list.
These may be truly inactive subscribers (abandoned email accounts or people who filter out your email) or de facto inactive people who tend to never open – or respond to – your emails.
These inactive individuals create what’s called “list bloat” (well, at least that’s what we call it), and from time to time a little spring cleaning may be in order.
“I know for CERTAIN that I have bloat on my list, and I’m not sure what to do about it. So my question is, ‘How can I get rid of the non-buyers who are clogging up my list and inflating my numbers?'”
So let’s talk about that, shall we?
Last year, we implemented a dress code at the office.
(OK, I implemented a dress code at the office. Plural is probably not appropriate here.)
I implemented a dress code and it had some cool effects and every now and again I think about writing an article about it. Then I read this article about what entrepreneurs should wear to work – and of course, as we all know, you’re only an entrepreneur when you are under 30 and attempting to sell software in California – and I thought, you know? Perhaps now is the time.
Because dressing up has provided values I couldn’t have expected – and no, Dave going on way more dates is not what I’m referring to – I want to propose the same idea to you. Kind of like A Modest Proposal for the office, except not satirically.
What if you dressed like a grown-up for work?