Welcome back to Awkward Conversations week! As we promised yesterday when we were discussing how to fire a client, today we’re talking about what to do before you fire a client. Let’s talk client training. It’s kind of like dog training, except with clients.
(Actually, that’s not true. It’s nothing like dog training at all.)
Client training is something you’re going to want to do if you have clients who you can’t (or don’t want to) fire, but they’re behaving in a way that makes working with them untenable. Maybe they don’t pay on time. Maybe they email too much. Maybe they call randomly in the middle of Let’s Get It On. Maybe they’re making the work impossible, maybe they have wildly unreasonable expectations, or maybe certain personality elements are making you want to put their head in a lake.
Whatever the situation, they have to change. It’s not you, it’s them.
There are two possible objectives for sending a client training email…