There are a lot of ways to market an Internet business these days. Off the top of my head, here are 10.
(Free cookie to the first person who catches the connecting theme.*)
- Serious, very active blogging
- Serious, very active video production
- Serious, very active podcasts
- Serious, very active social media usage
- Serious, very active in-person networking
- Serious, very active advertising
- Serious, very active outreach like guest posting, interviews, etc
- Serious, very active PR campaigning
- Serious, very active SEO
- Serious, very active public speaking
(*It is a virtual cookie. It is a cookie of the mind.)
Now, I have repeatedly said that if anybody says you MUST do any of the above, or any other marketing activity specifically, that you should throw eggs at them. If someone says you MUST blog, or MUST make videos, or you MUST whatever, well, yes. We implement the egg rule. (If you do happen to hate and/or suck at blogging, for instance, we have addressed that topic here.)
But while it is true that there’s nothing we specifically have to do, the one specific thing we have to do is… something.