Are you familiar with the upper limit problem? It’s a term coined by Gay and Kathlyn Hendricks in their book, The Big Leap. It’s a delightfully destructive form of self-sabotage that kicks in riiiiiight around when things are getting good.

Here’s how Hendricks puts it:

“The ULP is the human tendency to put the brakes on our positive energy when we’ve exceeded our unconscious thermostat setting for how good we can feel, how successful we can be, and how much love we can feel.”

Think maybe, possibly, perhaps that might be you? Here are 11 warning signs to look for…

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A big concern for a lot of bloggers is “giving away the farm”.

It’s an understandable concern.

All of the content marketing rules say we have to blog our very best stuff, but isn’t that supposed to be what goes in our products? Or our coaching? Or our services?

While this paradox can cause feelings of confusion and overwhelm (not to mention hangovers!) it’s most damaging consequence is paralysis. We don’t know what to do, so we do nothing, with predictable results.

Today, I’ll give you four options – how to create targeted, compelling content without hurting your bottom line. In fact, if you follow this content strategy, you’ll almost definitely make more sales, not fewer.

Here are the four strategies – mix and match for best results.

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