Far too many ittybiz owners never get around to creating their first product because they think the process is going to be too hard. (And if they get through that first product, it’s such an ordeal that they avoid ever attempting another one.)
This is tragic, considering how much money you can make from a product – not only from the initial launch (or release), but also from the passive sales that can pad your revenue for years.
Products don’t have to be hard to make. If you’re feeling inspired by an idea – and you keep your scope small – creating products can be surprisingly easy. (I explain how in Product In A Weekend, but don’t buy it now. My summer sale is in a week or so.)
Products can be easy to make, if YOU don’t make the process hard.
When you’re making products, your biggest obstacles are the ones you put in your own way.
These are the things you look back at and say, “Damn, I wish I’d approached that differently.” They seem obvious, but only in hindsight.
After creating over 30 products in the last 10 years, I’ve had a lot of opportunity for hindsight.
I invite you to learn from my mistakes – and from how I’ve corrected them.