I love the way the internet marketing world has changed throughout the years.
Back in the day, it was all about the tactics. People wanted all the stuff they thought would make money now. I’d mention strategic thinking and I’d get that apathetic, eye-roll response, reminiscent of teenagers being told they should wear sunscreen. BO-RING.
But now? Now, something has changed in the zeitgeist. Now the most common question I get is, “YES, BUT NOM NOM NOM STRATEGY!!!” (Paraphrased, but only lightly.)
So, shall we talk marketing strategy?