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Month: September 2020

How I Write Sales Pages – The Pivot Class

How I Write Sales Pages - The Pivot ClassRecently, I was asked to create a sales page for both Naomi and her colleague Clare Holiday (from Indie Retail Academy) for a brand-new offer called The Pivot Class.

So since it’s fresh in my mind, in today’s post I’ll walk you through a few things I did on the page and teach you how to do them, too.

The page has just gone live, so the class is open for registration. You should check it out, if only for the stunning design.

(I can’t take credit for that, though. I just wrote the copy. Clare did the design and illustrations.)

So, here’s a walkthrough of some of the more interesting elements.

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How To Get Way More Testimonials (Starting Today)

How To Get Way More Testimonials (Starting Today)We’ve all heard that testimonials are one of the most effective ways of boosting sales page conversion, especially when those testimonials are optimized to make the biggest impact on the page. Other people saying your stuff is great simply helps you sell more of that stuff.

But getting those testimonials? Sometimes that’s the “hard” part.

For a lot of people, asking for them in the first place can feel awkward, and for others, they’ve been on the “I should get to doing that soon” list for so long that it’s taken on a life of its own. There are a lot of things that could be getting in the way of you asking for – and receiving – those delightful words of praise for the wonderful things you do.

So, today I’d like to give you some direction that can make it a little easier for you to get your hands on more testimonials moving forward.

Here are 5 simple ways you can get the testimonial train rolling, so that your future customers can see the words that will make them feel more comfortable buying from you.

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